 Hey, welcome back to the channel. So in this video, I wanna talk about my plan in 2022 to grow my education business to a million dollars in profit this year. And I got this entire idea for this video from a video that I watched from Sam Evans. I believe it's actually a sales video. I saw this a few days ago and it's about how he plans out his years and how he's planning out 2022. And I love the way that he mapped this out. I love the way that it looked and I love the way that he thinks and a lot of what he's doing aligns with what I'm already doing. So I thought why not just basically copy what he did with his planning and just add in my own elements on how I'm planning my business and my plan to grow to a million dollars profit this year. So I'm gonna cover this with you today. But before we jump into this, make sure that if you're enjoying the content, hit the like and subscribe button. Doing that helps me out. Also helps to show it to other people who can benefit from this stuff as well. And with that said, let's jump into this plan right now. So a few different things I'll cover. Traffic source, how I'm gonna get traffic to my different offers and to my business, the websites I'm using, the products I'm gonna be selling, the math behind a million dollars profit per year and how I plan to hit it, the funnels I'm using and the team. And then also the individual goals and action plans in order to hit that goal of a million dollars profit 2022. So let's start with the traffic channels here. You can see these green boxes. If you follow me for any amount of time, you know I love organic marketing and organic strategies. And that's what these green boxes are. So the bulk of my traffic strategy is just gonna be growing organically through content on these channels. So Twitter, YouTube, Facebook group, email list, I'm gonna be posting content on these channels in order to get traffic to my business and to my different paid offerings. So you don't have to, if you're trying to copy what I do with this plan and you wanna start generating traffic, definitely don't start with all four of these. I added these over time. So over the last two and a half years or so. But start with one, grow that up. Start a second one using the traffic that you grew from the first. And this is my organic strategy, all these four green boxes here. Now I also already run some YouTube ads, but I'm gonna be ramping it up a little bit. On average, currently I only spend about $100 per day. And I wanna get that up to $200 or $300 per day this year so I can grow my traffic and grow my business a little quicker. So this is the bulk of my traffic strategies is just posting content and organic strategies, but I am gonna be adding some YouTube ads to speed things up a bit. Now websites, so I have two different websites. I wasn't gonna add the second one here to this plan because this is about my education business plan, not my services business, but I thought why not add this anyway since it's one of my sites. So the first site up here is just my personal site, SeanAnthony.co. And most of what this does is just links to my social channel so people can see my content and consume my content on these different channels. So this is my personal site, SeanAnthony.co, you can check it out there. This is my services site. So we write emails and we do chat closing for high ticket businesses and the coaching and info product space and growthresponse.io, that's my services site for that done for you service. So these are the two websites, the one that's dedicated to my education business is this first one right here. Now as far as products go, I have three different tiers or buckets that are based on price point. So I sell a few more offers than Sam does. I like having multiple different products that I can offer that help with different problems and help people with different things. So I have three tiers here. The first is low ticket products or low ticket offers. And these are in the range of $50 to $100. So I have two products currently in this range that I'm selling. One is the super fast sales email challenge. You might have it or you might have seen it before or seen me talk about it. And that helps you to write your first email that sells. The second one is one that I haven't released publicly yet. There's just a few people who have been through it during the launch and this is called the get paid everyday appetizer. And this is basically how to get, how to create a digital product that gets you paid every day. So I teach you how to create a paid email challenge like the super fast sales email challenge in this product here. And this is $99. So those are low ticket products. These are great for getting more people into it at a higher volume and for people that can't afford the mid or higher ticket range products. So that's the low ticket and $50 to $100. The mid ticket range is $500 to 3K. I have one offer or one product that's already created. It's ESH. This is the email side hustle program that I have that I talk about a bunch. But I have two more that I'll be launching this year. One is called cash windfall campaigns. This is for people who already have their own products or their own offers to sell and they just want campaigns that will help them generate quick cash for those offers. Or if they're writing for a client they want some campaign ideas to run they can use these campaigns in this product. The second one is big money micro groups. And this is how to build and grow a profitable Facebook group and make big money from even a small Facebook group. So these are two products that will be coming in Q1 and Q2 and these are gonna help with campaigns, email campaigns you can send out or Facebook posts you can send out to generate sales for your offers and to grow a Facebook group. So those are the mid ticket offers from $500 to 3K. And then I have one high ticket offer which is 10K currently. It's probably gonna be more as I go through the year and enroll more people. And it's called the Rainmaker Inner Circle. So all I'm doing in this, it's a coaching group. We get on Zoom every week. I teach people how to build a product or products and offers similar to mine and education business similar to this. So I teach people how to create their offers, how to sell those offers, how to do it without the phone using email and chat and messenger and Facebook groups. So everything that I'm doing, I get on a weekly coaching call with people in the Inner Circle. We have five people currently and it helped them basically replicate my business, the education business. So those are the products I'm gonna be selling for the remainder of 2022. And now let's break down the math, right? How do I get to a million dollars profit in my education business this year? So I copied this from Sam as well. You can see here, similar diagram. I just basically took his formatting and just plugged in my own numbers based on expected and current sales. So if I go to this document here, you can see I just list out the products. I list out the current price points. This could change, you know, it could go up, could go down, depending on if I'm doing discounts or specials or if I'm increasing the price after a certain amount of customers come on board. But as it stands, these are the price points. Monthly volume is how many people or customers will come into each of these offers every month. Some of these are current numbers and some of these are projected numbers. So these products haven't launched yet. So I am just basically guessing these numbers, but I think with my audience and the interest of these types of products, I can get at least 10 people a month into these different products even though they're not launched yet. So that's the beauty of having an audience as well and posting content is you can go out and create a new offer and start getting sales right away. The inner circle, which is 10,000 a year, I expect to get about 35 people in it this year. And so the monthly volume is broken down here except for the Rainmaker Inner Circle. You can see the income per month right here and the income per year right here. My expenses, I run a pretty lean business. These are actually higher numbers than what I'm currently paying, but I expect to be paying around this much near the middle to the end of the year. But contractors, advertising, software and tools and other expenses like courses or training or products that I'm buying, these are all the expenses on a monthly and a yearly basis. So if I break down the income per year, the expected income per year, subtracting the expenses from all my expenses here, this is how I come to the million dollar plus per year profit level. Now, am I gonna for sure hit this? You know, I hope so. I'm planning to get my products out this way and selling enough of them to hit this goal but I have this plan in place so I know what to shoot for for each of these products that I'm selling, the expenses and how much I need to be making and selling in order to hit my goal. So that's why we broke this out here, math. So that covers this one, the funnels that I use. So I don't really get too fancy with my funnels and like YouTube advertising yet. I may introduce the second one here in the middle of this year, but right now most of my traffic and most of my customers and clients are just coming through my Facebook group and my email list. So Facebook group funnel, basically somebody joins my Facebook group, email marketing rain makers. If you wanna join, it's free to join. It's email rainmaker.com, that'll take you there. But someone joins my group, they are also put into my email list and then they're exposed to my different content and offerings on my YouTube channel, my Twitter, in my Facebook group and on my email list. So they're getting content from me on all these different channels now. And by doing that, by getting them exposed to all my content on these channels, they see me more and more and eventually a percentage of those people become customers and clients for one of my different offers. So my funnel right now, I have some paid advertising on Facebook that goes to my Facebook group getting people to join. And that's like the bulk of what I use for my funnel here. The Rainmaker Inner Circle funnel, I don't really know exactly how I'm gonna structure this yet, but it could be just some YouTube ads going straight to a VSL. And I don't like to close on the phone, I can close most of my deals through chat. The five people who are currently in the Rainmaker Inner Circle were all closed through chat and email. So I would probably run some YouTube ads to a VSL and then have them send me a message on Facebook or chat with me and then I can close the deal there. So these are the two funnels I'm gonna be using. My Facebook group funnel works very well. And then my Rainmaker Inner Circle funnel, if I had decided to put YouTube ads directly to that, then that's what that funnel's gonna be for. Now my team, I'm sure you guys have seen lots of people talking about like how big their team is and they have like a team of 20 or 30 people. I do not like that. I don't wanna manage too many people. I wanna have a super lean and profitable team. So my team is basically me leading the business and doing all the creative work, a project manager to manage the virtual assistants and the contractors. And that's it, right? I don't need to hire salespeople right now at least because I close all of my deals through chat and messenger and through email. So I don't need to hire salespeople to go out and set appointments and to close deals because I'm posting content which gets people to message me and then I can close deals through that. So very lean team, right? I don't wanna have like 20 people on my team because that really dips in to the profit, right? I want a profitable business, a lean green profitable machine. That's my style. Doesn't have to be your style but I don't wanna have to manage a big team. So that's the team. The goals for my education business plan is the specific action items I'm gonna be doing on a daily and weekly basis. So first, I wanna be growing my YouTube channel. So two videos a week, you guys are watching this on YouTube. This is either the first or second video of the week. I'm gonna be posting two videos every week, typically on Monday and Wednesday. My Twitter following, Twitter's been great for growing my email list and getting people to watch my videos and see my other content. So I'm also gonna be focusing there. So three tweets a day and one thread a week. And a thread is just like multiple different tweets. It's kind of like a blog article, a long form tweet thread where you post multiple tweets one after another. So three tweets a day and one thread a week is my plan for Twitter. I wanna grow my email list, my Facebook group. So I'm gonna do this by posting one email and one Facebook group post every day, Monday through Sunday. I'm gonna start investing more to YouTube ads. Like I mentioned, I don't know the exact amount yet, but I'd like to get it to around two to three or $400 per day, depending on how they perform. Keeping my team small and lean and profitable, this is important to me. This is a lifestyle choice. I don't want to, again, have to manage a bunch of people and have to check in with everybody all the time. I wanna lean, green, profit machine. And I wanna be hitting a million dollars per year in profit with a lean business, right? Not a big team. This is my team right here. So this is my action plan. This is my goal is a million dollars profit this year. But to get there, these are the actions I need to be taking, right? Grow on my YouTube channel, my Twitter following, email us in Facebook group, going and putting people through this funnel here, selling people into my different products and services or offerings and breaking down the math based on like the monthly volume and selling enough to hit my monthly revenue and yearly revenue goal or profit goal. So this is my 2022 game plan on hitting a million dollars profit with my education business. If you guys want to copy this and create your own, again, I saw this from Sam. I got the entire idea from Sam. And if you wanna use this tool that I'm using, it's called Fig Jam. And if you go to figma.com, F-I-G-M-A.com, you can create a free account and you can basically create this exact same diagram here to map out and game plan your 2022. So I hope this was helpful for you to see. Planning your year, like right now, especially in Q1 or in mid January is great because it sets you up nicely for the rest of the year. And if you don't create a plan like this, if you don't break it down until like the daily action is that you need to hit your goal and just figure out what your goal is for the year, you're never gonna do anything, right? I used to set goals like I wanna make 3 million this year and then I would sit on my butt and just do nothing because I just was thinking about hitting the $3 million year but it didn't have an exact action plan. So this is my plan to hit a million dollars profit per year with my education business. And again, if you wanna make a diagram just like this, I'm using figma.com and you can structure it very similar to how I did here and very similar to how Sam did over here. So that's really it for this video. This is my plan. You're gonna see me implementing this plan every day, week and month throughout the year and launching these different offers and creating content on these different channels. So follow along and the best place to follow me and see more of my content is in my free Facebook group, email marketing Rainmakers. If you go to email rainmaker.com that's gonna take you there and you're gonna see this entire plan in action throughout the course of the year. So hope this was useful and helpful to you. Make sure if it was, hit the like and subscribe button if you're not already and I will see you in the next video. Take it easy.