 You know, right? You know about the question. The one people, especially younger people, the generations of the future will ask us 20 years from now, when this becomes just another blip in time. What did you do the day the world closed? We open. We open to new ideas, to reinventing ourselves, our communities, our customers. Being apart made us open to connection, to filling closure to others more than ever. And even when every day felt the same, we were open to every new day. Took a giant step to the other side, and it was hard for crying out loud. It took almost all we have, but it made us all that we are more important because open we stand. Good morning, good afternoon, and welcome to GoDaddy Open 2020. Thank you for joining us today. My name is Aman Bhutani, and I am the CEO of GoDaddy. The greatest joy in my role at GoDaddy is that I get to hear the stories about everyday entrepreneurs, folks like yourselves, and it has been a consistent source of inspiration for me in a year that has been anything but consistent. Every morning I wake up inspired by your stories, excited to fulfill our mission to make opportunity inclusive for all, to help you take your ideas online and reach as many people as possible, to help you grow your business and support you. Today we want to take a few minutes to celebrate you and the creativity and resilience you have shown to be open. The word open, what a simple, powerful concept. It celebrates the notion of being open and opening new doors. And how millions of entrepreneurs around the globe like yourselves have found a way to stay open even when the odds were stacked against you. Open to new ideas and reinvention. Open to serving yourself and serving your community. Open to a new future. For over two decades, we have had the honor to be your partner from the moment you open your digital doors. And now in the face of a global pandemic, we know that entrepreneurs everywhere are facing a whole new set of challenges. Overnight millions of micro businesses have had to physically close their stores from restaurants and personal trainers to retail stores and jewelry makers. Entrepreneurs in virtually every industry suddenly have had to transform and pivot their businesses and rethink what it means to stay open. And that's exactly what you're doing. Your ability to adapt and learn no matter the obstacles, your love for your craft and never stop believing attitude. Let's celebrate you and your commitment to being open by sharing a success story that makes the point and feeds the soul. I'd like you to meet Zach Sass. Zach was the head chef at a restaurant in Tennessee prior to COVID-19. Once the business was forced to close, he was laid off from his job. As a single father, Zach needed to figure out how to provide for himself and his son. So what did Zach do? He loves to cook, so he found a way to be open. He built a website and started to help other families come together and cook. My family and I took a lesson with Chef Zach and found something unique about him. He doesn't send you a menu and a list of ingredients to go get. He says, send me a picture of your pantry and refrigerator. He said, tell me what you like. I'll make it work. He created a menu that matched what we like and what we had. We got on a video call and he walked us through every step. He made it easy and my whole family got involved and we had a great time and anyone can be a master chef with Chef Zach. When we celebrate your commitment to staying open for yourself and for your community, bringing people together, sharing, creating and being resilient in the face of adversity, gosh, Chef Zach is a shining example of who we're talking about. And there are many other reasons to celebrate your commitment to being open. Like the amazing impact you have on your communities when you open a business. When you went and started a business, statistically speaking, you created two additional jobs in your local community. In fact, for every one micro business started per hundred people, the average household income of the entire county grows. And in counties with high density of micro businesses, adding one additional business per hundred people adds on average over $400 of annual household income. We found this and much more in our venture forward research. Partnering with three different universities in the U.S., we have found lots of reasons to celebrate. In fact, right now, right now in the face of so many economic challenges in communities where there are lots of everyday entrepreneurs like yourselves, your ability to stay open helps to offset job losses. Thank you for taking a leap, for pursuing your passion and starting your business. When you took that leap, you made a material difference to your local community. And we want everyone to take notice. And it's starting to happen. Policymakers in cities across the nation are starting to understand the value of your businesses and finding ways to help. For example, in the town of Denison, Texas, local governments have already awarded grants of up to $6,000 to 10 local businesses as part of an e-commerce accelerator program. Because they know helping them has a positive impact for the entire community. And GoDaddy has committed to reaching out to mayors of 500 cities over the next year and giving them this research data that will help them set policies that help micro-businesses to help you stay open. We are encouraged by what we are seeing in Denison and in other communities around the U.S. And we know creating lasting policy takes time. Everyday entrepreneurs also know that good things happen over the course of time. And there are many role models amongst us that demonstrate that. At last year's customer event, I introduced you to Jackie Wright and Nikki Howard. Or as they are now famously called, the furlough cheesecake sisters. Let's celebrate their story and get an update on their journey. Jackie and Nikki started their online cheesecake business during the government shutdown in 2018. Well, online orders are so good that they opened a physical store in July. And now they have a team of employees serving their cheesecake at the National Harbor in Washington, D.C. Pretty amazing. Imagine they started their business during a government shutdown and opened their first retail store during a global pandemic. You can't hold back resiliency like that. That is being open. I hope you find these stories as inspiring as we do. We know we must support these businesses because they trust us to be there for them. And that is our promise. At GoDaddy, we have 7,000 care guides who are now working from home and are keeping us open so we can serve your needs. They also help us understand your feedback. In fact, we have 2 million conversations a month with customers. And you have told us that you want our help with three of your key priorities. You want to be smarter about selling online. You want to attract and retain more customers online. And you want someone in your corner when you need help. We are committed to providing that support to you. And that's the agenda for the rest of the day today. Today is 100% focused on giving you the tools and hands-on instruction that will help your business grow and thrive. GoDaddy's team of experts will help guide you to succeed online and help you pivot your business to digital marketing and e-commerce. On behalf of the entire team at GoDaddy, I want to thank you for being with us today. Your resilience and passion for doing what you love motivates us to work harder and innovate quicker on your behalf. Together, we'll continue to adapt and grow while we keep our doors open. My name is Heidi Gibson and I'm a product leader at GoDaddy. Thank you all for being here today. As Amon said, your resilience and creativity during the pandemic has been incredibly inspiring to all of us. If you only take one thing away from this event, it should be that we are here to help you succeed. I know firsthand how hard it is for many small businesses right now. Ten years ago, I opened a small restaurant in San Francisco called the American Grilled Cheese Kitchen. I launched it with my own savings and a lot of help from my friends during the last recession. Business has certainly changed for me like I'm sure it has for many of you. Over the last six months, I've talked with hairstylists, clothing designers, accountants, restaurateurs, and no matter what business you're in, we all have this in common. It's never been more important to be online. Our job at GoDaddy is to help your business grow and adapt quickly to changing circumstances. Today, you'll learn how you can grow your business by selling smarter and standing out from the crowd. We're going to show you how you can boost your sales by selling on the biggest e-commerce platforms. We'll talk about how you can attract new customers by easily creating beautiful social media content. Let's look at how two small businesses are using GoDaddy to not only survive but thrive. Meet Kay LaTrell. Kay is a U.S. Navy Yeoman out of Oxnard, California. She launched her business, Unlax Candles, in December 2019, just a few months before shelter and place orders rolled across the country. Unlax is about more than just candles. Kay started Unlax, a combination of unwind and relax after years of struggling with anxiety. She found that incorporating scented candles into a relaxation routine helped her relax. To save money, Kay started making her own candles. She realized she could turn it into a side hustle and help other people in the process. Today, she creates gorgeous scented candles like pineapple sage and Caribbean teakwood to help stressed out people everywhere chill. Kay used GoDaddy's websites plus marketing to launch Unlax. In addition to generating sales, she wanted her website to tell her story and allow her to engage and interact with visitors. She works with a nonprofit that plants a tree for every candle she sells. Kay features this partnership on her website, giving visitors an extra reason to buy from Unlax. She's added other features to her website to keep visitors engaged. With her Instagram feed, anytime she adds a new post, the image automatically pops up on her website. She encourages visitors to sign up for her newsletter. She can notify them when new scents launch or provide special discounts or provide tips and tricks on getting the most out of their candles. This keeps her top of mind for potential customers. If visitors have a question, they can message her directly on her website. Kay's online store does a great job merchandising all of her products, emphasizing new offerings and highlighting special collections like the Sweet Escape collection she ran this summer. The store lets her offer seasonal sales, bundles, and gift cards. Within a month of launching her website, she completely sold out of every candle she made. She knew she was onto something. Now she wants to grow even more. She wants to tap into the hundreds of millions of people already shopping on the big online marketplaces. With more than half of all online shoppers starting their searches on Amazon, Kay should be in those results. That's why Kay is using websites plus marketing to sell her candles on Amazon, Etsy, Walmart, eBay, and even Google Shopping. With a few clicks, she listed all of her products on each of these platforms. She didn't need to spend hours on each site, creating a store, and uploading her product information to each platform manually. GoDaddy handled all of that for her, automatically syncing her photos, inventory, prices, and descriptions from her online store to all these sites. Best of all, Kay is able to manage all her sales at GoDaddy, no logging in all over the internet. From a single page, she can ship orders, update inventory, and merchandise product everywhere she's selling. Websites plus marketing saves time, but we also know it drives results. We found when someone sells on multiple marketplaces, they sell 156% more. But people aren't just buying on the big shopping sites. Last month, on just Instagram, more than 130 million people clicked on shoppable posts. Social media selling is a rocket taking off and we saved you a seat. I am excited to announce new e-commerce capabilities for websites plus marketing that help you sell on social platforms. Starting today, you can easily sync your product catalog to both Instagram and Facebook. You can tag your products in posts and stories. Anyone can click on them to go straight to your online store and check out. Later this year, it gets even easier. Your customers will be able to complete their purchase without even leaving your post. We are excited to bring these innovations to your business. It's another way GoDaddy is helping you sell smarter. We've talked about how to grow your business by amplifying the reach of your online store through social media and the major marketplaces. Now, let's talk about how to get your brand and products noticed online so you can attract new customers. Meet Ramon Bostic, a personal fitness trainer in Scottsdale, Arizona. Ramon has always been passionate about fitness. At his gym, he's the guy everyone comes to with questions. He chose to dedicate his life full time to sharing his passion and knowledge with others. Previously, he would train clients at wherever worked for them, their gym, their house, or his private gym. When COVID hit, his business stopped. Clients weren't sure when, where, or how to meet. Ramon had to change the way he did business. He began offering remote training, which let him keep working with his local clients, but also meant he could take on new clients anywhere in the world. He started using Facebook and Instagram to get the word out, but was struggling to get noticed. He saw these amazing posts from big fitness brands and thought, how can I compete with that? We know that most of you don't have million-dollar marketing budgets and graphic designers on staff. And you don't need to. Let me introduce you to the Power of Over, an app that lets anyone create beautiful designs easily. In minutes, you can promote your business and really stand out on social with professional-looking content. You can start from scratch with slick creative tools or quickly adapt thousands of graphics, fonts, and industry-specific templates. Millions of people use Over to create and post things like social stories, ads, and logos. Ramon is using Over to create super-engaging Instagram posts. Those posts are driving prospective clients to his website where they can learn more about him and sign up for a free consultation. So it's critical that Ramon's website looks killer so he can close the deal. He needs to look great everywhere that matters. We're thrilled to announce that today Over is fully integrated with Websites Plus Marketing. This is important to you for two reasons. First, this means that you can create beautiful content using those same easy tools in the app and now on the web. Second, anything you create can be used anywhere. This gives you a lot of flexibility and convenience when inspiration strikes. Create a cool piece of content on your phone or on the web. It's automatically saved to your media library. You can use it on your site in newsletters or share it to social networks. You can post immediately or schedule posts for later. Websites Plus Marketing also has a dashboard showing Ramon how he is performing on social media. He can see if he's gaining followers and where he's generating momentum. He can even see how many likes and comments he has on individual posts. Ramon's social campaigns generated a lot of new interest. With a rapidly growing client list, he now had a new problem. He was spending way too much time managing his schedule. Every client was taking multiple phone calls, emails, and texts to set up sessions. Using GoDaddy, he built a website that gives him everything he needs to run his business online. Clients can book appointments and pay at any time from any device. Once a customer books a session, Ramon's availability is immediately updated and synced with his calendar to ensure no double bookings. Websites Plus Marketing also features Zoom integration that Ramon is using for virtual fitness sessions and group classes. Every time someone books a class, a link is automatically generated, added to Ramon's calendar, and emailed to his client. And now that Ramon has reviews coming in from places like Yelp and Google, GoDaddy is reminding him to respond to those reviews to keep customers engaged. As Ramon and his business grow, GoDaddy will be with him every step of the way. I said at the beginning that we are here to help you succeed. We showed you how you can boost your sales by selling on the biggest e-commerce platforms. We talked about how you can attract new customers by easily creating beautiful social media content. Our job is to simplify the complexities of succeeding online so you can focus on what you love and what you do best. Thank you for being here today. We went through a variety of ways to help your business succeed online, and we just scratched the surface of what's possible. In a few minutes during the workshops, you'll be able to dive deeper into each of these features.