 What is up everybody, welcome back to the channel. This right here, you guys, the most important email that you could ever send, okay? That's the title of the damn video. The most important email that you can ever send is the first email. And it's what we call your welcome email. So it doesn't matter what kind of business you're building. If you're driving traffic to a landing page to capture a lead, right? To get people over here to, let's just say, I have a few of them, but let's just say FB ads for beginners. Again, it doesn't matter what your business is. If you're a real estate agent and you're offering a buyer guide or some type of seller guide, or if you're a digital agency and you're looking to get clients, you gotta bring in with some kind of page, right? Stop paying them to your overwhelming crowded website. You gotta start bringing people to one single page, right? This is your landing page. So whatever you're in, people come over here. They click on the button. They enter their name and email. When I click on that blue button, that first impression, that very, well, I should tell you the first impression is the landing page, right? That's the first part. But the first intro, the first introduction, your first freaking, what word can I use? Your first freaking interaction with that lead is the very first email. That is the most important email, man, because the chances are if that first email doesn't appeal to that client or to that prospect, right? If that first, that's why I'm saying when you give out something for free, whether it's a free training, whether it's a free download, whatever, when you give out something for free, it trains that prospect to go look at the email. That's why some people, they'll bring traffic to a web page, to a landing page. They'll have that person opt in. Let's say they're given out a free download. And then right when that person enters their information, they click on the blue button, they go to the thank you page, and on the thank you page is a link to download whatever the hell they opted in for. Some people do it that way, but I do it through email because I wanna already train them. I wanna program them. I wanna get them already used to checking for my email. So whatever you're given, a free video, a free download, a free PDF, some type of free buyer guide, whatever, you wanna send it to the email because that again trains them to start looking out for your email. But what I'm saying is that when you do it that way, it gets the prospect to go check the email right away. And that's what I'm saying is the most important. The very first email is the most important. So all I'm doing with this friend of mine here, shout out to my buddy Kelly, but all I'm gonna show you is how you set it up in Cartra. Like how that first welcome email goes out. It can go out through the form or it can go out through your my communications, which is your sequence, right? So when someone opts into the page, they're automatically put on a specific list. And with that list, there should be an email sequence tied to it, right? An email autoresponder, that's what's gonna automatically go out. Those handful of emails that are gonna go out later, right? Now I can either set up that first email to go out through the form or I can set up that first email to go out through the my communications through the sequence. Now in this case, I'm gonna show you how to send it out through the form. So when they come, this form right here, in fact, let me just open it up. It's this one right here. So this form is what's on any landing page. So when you look at a page, when you look at a page, you have the page and then when they click on the button, that's the form. So right here, I can ask for name. I can ask for last name. I can ask for email. I can ask for phone number. I can ask for freaking date of birth. I can ask for all kinds of shit. But when you're getting people to opt in and it's cold traffic, they don't necessarily know you. Asking for the name and email is all you wanna do. Don't try to ask for phone number. I know so many business owners that wanna capture leads, right? That's why they're running Facebook ads and they just wanna ask for people's phone number right away. Especially real estate agents. They want people's phone number right away. It's like, dude, when do you ever click on anything online and give up your phone number right away? Never, like I don't ever give up my phone number just on some random ass ad that I've seen, right? I'll give up my name and email. If it's interesting, I'll give up name and email just to kind of dig deeper, but that's about it. So right here, you have to put your consumer hat on too, man. Your prospects, people you're promoting your business to, we're just like them, they're just like us. We're just normal consumers, man. So dumb it down, right? Name and email is all you want, but my point is that this is the form and that form is right here. It's all in my form. So in here, you can create new forms and then you can come over here and hit change and this is where I can add new forms. So look, I can go new filled and I can go middle name, last name. I can ask for company. I can ask for phone number. I can ask for address, right? I can ask for website. I can ask for social media handles, right? So I can ask for whatever I want really, but or I can create a custom filled and I can ask for whatever I want. But in this case, I'm telling you, name and email is all you need. That's all you need to need to know right now. And then once I get that person on my email list, then again, if you have an email sequence, which you should have set up, that's your email auto responder, you should have a handful of emails that are going out automatically, right? That's where you build the trust. That's where you build the like. That's where you build the rapport. That's how you nurture your list. You're emailing those people, value, not just pitch, pitch, pitch. Hey, call me man, I wanna sell you a house. No dude, it's not just pitching, right? It's freaking value. Start educating your list. Start teaching them stuff that they may not know. And then occasionally some type of call to action. And so if you're in the client services business, which is a real estate agent, an agency, a freelancer, you're actually looking for clients. As you get this list going, it's in the email auto responder where you wanna sprinkle a few emails with call to actions to get them to click on your calendar to schedule an appointment. Because you're either, if you're watching my video right now, man, you're either servicing people through client services, right? You need someone on the phone. You need to grab someone's credit card. You need an appointment. You need a scheduled phone call, right? Or some of you guys might be affiliate marketers or just, or maybe e-commerce. You guys are selling stuff online, right? So if you're, no matter what you're doing, in the emails is when you'll put a link to buy your product. Or in the emails, that's where you'll put a link for your calendar to get people to schedule an appointment. So it's the sequence, man, where you're gonna build the trust. That's where you can get people to schedule an appointment. That's where you can get people to give up their phone number. You know what I mean? Like it's in the email sequence, but you gotta be delivering value. And I truly believe you need to be doing it on video, man, 2020, again, I talk shit about this in my previous videos. The only reason why you guys are here is because you see my ugly mug on video. It's the only reason, man. Again, if I was writing this in some random ass blog, none of you guys would be reading it, right? So video, when you're building a business nowadays, you gotta be putting yourself out there like this. And I know some of you wanna hide behind the camera, I get it. You know what I mean? Some of you guys may not even necessarily need to be on video, but if you're dealing with people, and I'm talking about clients, not customers. And the difference is that a customer is someone that's maybe buying a physical product, maybe off of your website, that's a customer. But a client is someone that you're servicing, like a real estate agent, they have clients. A doctor has clients, patients, but clients, a dentist, clients, a chiropractor, clients, right? So if you're doing any of that kind of sort, man, you're driving traffic to the webpage and what I would be doing, and it's what I do, so if you're on any of my other list, mainly when it pertains to my social media agency, the emails that I send out to those people, I'm on video. I'm on video. And I teach you guys how I do that in my previous videos here, man, how I send out an email, but how I tie it to a page, right, so when they open up the email and they click the link, it takes them to a cartridge page where it's me on video. And I simply put my YouTube video in there, for example. But I'm only doing that to build the like and trust factor. People start to see your video, they start to feel like they know you, they start to feel like they like you, they start to feel like they trust you because it's video. And so the email sequence, man, is where you're gonna nurture the list and then get people to do what you need them to do. Don't ask for too much upfront when they're just coming to your page and they don't even know you yet, right? So that's what we're gonna do, just ask for a first name and an email and then we could choose to be a single opt-in or a double opt-in. On a couple of my list are double opt-ins. And when you go double opt-in, your opt-in rate will actually decrease because sometimes people are fake, man, and sometimes people opt in a stuff and they're really not sure. So you don't wanna build that kind of list. You wanna build a list of people that actually confirm. They opted in, the system emailed them a confirmation, which is a double opt-in. And then the system cartra, for example, or any email auto responder is like this, it's all in the settings. Under double opt-in, it would be set up in a way where that person is emailed, the moment they opt in, they're emailed, but they're emailed a confirmation first. And they're required to click, to confirm, to double, to just make sure that you really wanna be on that person's list. And so when you get a double opt-in, when you do double opt-in, that list is freaking, is solid. Like that's a solid ass list because that person double confirmed and that person really wants to be hearing from you versus single opt-in, in my opinion, a lot of people go with single opt-in. And again, I have a ton of pages where I got single opt-in as well, but at the same time, you end up getting a ton of more people, for sure, but also you get a handful of people that are just not gonna engage. And yeah, they're just not gonna engage. And again, another reason why double opt-in works so well is because if it's set up that way, they go to the page, they opt-in, the system sends them a confirmation, hey, just wanted to double check that you really wanna be on this list. That right there automatically, automatically programs them and trains them to check for my emails. So that's why double opt-in works really well as well because you build a list of solid people. And I'd rather have a list of 200 solid ass leads than a list of 2,000 that are wishy-washy, right? But at the same time, you could do what you want. In this case, I'm gonna do single opt-in. And then the success page, once they come to the page and they enter their name and email and they click on the blue button, that's when they go to a success page. That's what Karcher calls a success page, which is your thank you page. So we're taking them to this thank you page right here. You can hit the dropdown, Karcher Pages, or you could take them to an external URL, but the site, the Karcher page will save that, save a next. And this is what I'm talking about, you guys. This right here is the most important email. If it's not the double opt-in and if they're not getting that type of confirmation email, then it's this one, this welcome message. This is the very first, your first impression. This is their first impression of you, right? This welcome email. So all I'm setting up right here is when someone opts into his page, I wanna make sure that this email is going out. So it's coming from this email right here, and make sure that this is an actual email, not a Gmail or a Yahoo. It needs to be your actual email. So whatever.com you have set up, set up the email as well, hit save. And then here is the message, and this is what I wanted to show you. So I have what the client wants, and all I'm gonna do is I'm going to simply copy and bring it over. This is the first email. So in this case with my buddy, Kelly, he's driving traffic to a landing page and giving out a free download, okay? So what I wanna do is I wanna simply copy this, and all I'm gonna do is bring it over. And I'm gonna actually add the first name as well. So I'm gonna put hello first name, and that will be pre-populated with their actual name that they use to opt in, okay? So hello, John. Thank you for requesting our free guide. Inside you'll learn, let's just hold this real quick. Inside you'll learn seven steps to manage your rental property that keep, this doesn't even make sense, seven steps to manage your rental property that keeps your home rented and money flowing. Okay, so let's space this. Okay, so seven steps, and let's put the number one there. Actually, seven steps to manage your rental property that keeps your home rented and money flowing. How to protect your home from illegal tenants while your property is vacant. Know your rights and protect yourself. Three things you need to know about state laws to keep your home out of litigation and courts. Hot topic, use this to make sure your biggest investment is protected. Click the button below to grab a copy of the guide now. Okay, so here's what I'm gonna do now. So he has a button right here. If I click that button, it takes me out to the actual download, okay? And this download is hosted on Cartra. So here is the download right here. So all I'm going to do is I'm gonna grab the link. This one here at the very, very top, okay? Yeah, this is it. This is the download, you guys, I'm telling you, man. This is a download and there's a link. This right here, you can easily, easily, easily have someone on Fiverr do this right here for a few bucks. So there's a link in the description. There's a discount code there. Click on the link. It'll give you some kind of discount, discount as you check out on Fiverr. But this is a download, man. This right here is freaking amazing. This is what it takes to capture leads. Give something of value for free. And it's this right here. So all I'm gonna do is I'm gonna copy this entire link at the top, okay? And then I'm going to, let's go back to the email. And then I'll put the PS, but let me put that button. Click here to download. So here's how I'm gonna do it inside of Cartra. So let's add, let's add like an asterisk or something to this. Okay, so let's hold that. Okay, so here's what I'm gonna do now. So now I'm gonna go to advanced. I'm gonna go to design templates. Actually, you know what? Let's go back to, I'm gonna have to take it out of. So here's the deal. It was in text, right? I had it in basic. So right here, I have it in basic. That's when you can write the, hi, it's Kelly Archer. Okay, so let's do, okay, so hi, it's Kelly Archer. Okay, so let's add that part too real quick. Here's what I'm gonna do. I'm gonna put their first name right in between. So I'm gonna go, hi, Jack. Hi, Jack. It's Kelly Archer. Okay, thank you for requesting our free guide. Okay, so that's that. Okay, so now, because I have it in text, or because I have it in basic, that's for basic text. But what I wanna do is I wanna add a button. So that's when I have to go advanced. So I'm gonna have to take it out of this basic. And what I'm gonna do is I'm gonna cut. I'm gonna come down to, I'm gonna click on advanced. And then I'm gonna come down to design templates. And I'm going to simply, I can go my templates. And if he had anything saved, yeah, what I can do is I can just add this one. Perfect, so it's right here. In fact, it's right here, so shit. Let me just drop it right here. Damn, there goes the whole damn thing right there. Perfect, so I didn't even have to freaking write it out. Perfect, actually, yeah, he had bullet points. Perfect, okay, so that's that right there. Let's go with, let's add, so then from here, now that I'm in this advanced part, I can also go back to dynamic variables and I can grab the first name. I always use their first name in the emails. So I'll go hi, Jack. Hi, Jack, it's Kelly Archer. Okay, perfect, so I'll go hi, Jack, it's Kelly Archer. Thank you for requesting our free guide. Inside, you'll learn, perfect. Okay, so there's that. And then what I'm going to do is I'm going to send test email. So let's send test, send a test. So the test was sent, let's go to that email and let's see that email. So it's right here at the top. You have a new credit report. Okay, perfect, so then right here, thank you for requesting our free guide. Inside, you'll learn, so that's the email. Your cash flow guide is ready. They come over here, they click on the orange button and boom, there goes their free 30-page download. I'm telling you, man, step up your game. When Kelly first showed me this, he had like freaking two pages. I'm like, dude, no one wants to opt in, no one's going to give you their name and email, no one's going to care about your two damn pages. Turn that shit into a freaking value jam-packed brochure packet, right? And he straight went back to the drawing board and turned the damn thing into 30 pages. That right there is value, you guys, that's value. So now he's going to be able to take his entire online marketing campaign and build everything around the free download. This is what we use as our bait. This is what we use at the top of the funnel to get people into the funnel, right? You got to give, give, give, give, give, give. And again, in a ton of my videos, I talk about make it valuable. Make it valuable, make it some type of digital copy where people can easily opt in and download it right away. So that's that. So that email was sent, that came out successfully. So now all I'm going to do is I'm going to come back over here. I'm going to hit save, and that is our welcome message. And then I hit save and next, and then this person is going to be automatically subscribed to, in fact, you know what? I am going to change this list and I'm going to add them to a different list. Actually, you know what? That's the list, that list is fine. How do, yeah, that list is fine. So I'm going to hit save and then subscribe to a sequence. I can do it right here as well, but I'll do it from, yeah, let me do it here. So I'm going to subscribe them to an auto responder. So I'm going to subscribe them to the sequence, which is this one, I think it's actually, it's this one. Okay, so step and we're going to go with step one. So now they're going to start on step one of the email sequence. When they opt in, they're going to get the welcome message, right? That's the welcome email, that's this one right here. That is the very first email. That right there is the most important email right there. It's the first one, all right? So once they get that one, we're going to set it up where the sequence goes out a day later. So over the next few days, they're going to be a part of the sequence. And that's what I'm trying to tell you, is that over the next few days, that person needs to keep hearing from you. You have to nurture that list, okay? And I'm just saying, as I said earlier, as these emails go out, put some of your videos out on it. Those emails need to be tied to a video, okay? And that's what you see. If you're on any of my lists, like, well actually to tell you the truth, a lot of you guys are on certain list of mine. There's, I don't think there's many videos on there, but when it comes to my social media clients, those emails that go out, those are all video-based emails. So again, it just allows me to stand out even more, which is powerful. So that right there is the sequence. And then advanced automations, you don't need to worry about that just yet, but for those of you that are advanced, advanced automations is that, let's say for example, someone clicks, that you send them an email and an email goes out, they click on something, I can set it up through automations where if they click, subscribe into a different list. Or I can set it up in automations. If they don't click, don't send out the next email. Or I can set it up in automations if they don't even open the damn email, don't send them the next one. Like so in advanced automations, you can do a lot, but I'll just keep it simple, save an X and that's it. So that is the welcome email. That right there is the most important email you can ever send out. It's the first one. So make it good, make it good. Put some good information in it. Make that person's, you know, get them fired up that you're excited. Show off your excitement that you're thankful for them to even be on the damn list, right? And if you're not gonna do that in video, do it in text. Hey, John, I'm super fired up. Thank you so much for opting in and getting more information regarding what we got going on. Hey, let me just kind of tell you a little bit about what we got happening and see if we could possibly make a match in the future. Like some type of, you guys know your business, right? You know how you could tailor it to your customer. You know how you could tailor it to your client, but at the same time what I want you to also know is the fact that they're a normal person just like you. You're a normal person just like them. So don't pitch crazy shit on that first one. Don't throw up on them, right? Don't overwhelm them with all kinds of crap. Just put yourself in the consumer's shoes. What would be some good information for you to receive right away? You know, think as if you were the consumer or the potential client or the prospect in this case, right? And just put your, what I always tell my clients, I'm like, dude, because a lot of times people have a hard time with these emails, I'm like, dude, you got to keep it simple. Like don't put out some email where people are going to open it and think that you're some corporate conglomerate. Like you're some freaking high executive because you're talking all fancy and you got all this shit. You know, it's like, no dude, dumb it down. Like that's what you want to do. Relate to the consumer, relate to the audience. And that's why you see me on these damn videos where it's like, dude, just freaking scrubbing it. I don't even give a shit because I want you guys to see the real me. I want to be authentic as possible. That's why none of these damn videos are even edited. I'm no professional. So it's like, if I can attract people that are just like me, that's what you guys want to do. And that's why I tell real estate agents all the time. I'm like, dude, stop trying to look like you're a freaking a celebrity. Stop trying to look like you're worth a million bucks. Like I see real estate agents all the time trying to look their best. It's like, dude, dumb it down. Like your audience, they're not, unless they are, unless you're dealing with high-end multi-million dollar investors or buyers, then you got to obviously look the part. But that's my point. You're looking like them. That's why you're driving that Benz. That's why you're carrying that Louis Vuitton bag. That's why you got on them red bottoms because you're relating to the client because that client is a millionaire, right? But if you're not dealing with clients that are at that status, why are you trying to look all that? Like why? Like why are you in that expensive ass car or wearing that expensive jewelry or you got those expensive clothes on for what? When you're dealing with clients that are buying a $300,000 house, right? Like it makes no sense. And that's just what I see all over social media. People are trying to look their best when it's like, dude, in reality at the end of the day, that turns people off because they feel like they can't relate to you. That's why I truly believe that a lot of you guys are subscribed to my channel because you see all this and you're like, shit, if that dumb ass can do it, I could do it, right? Because you guys can relate to me, right? Cause I'm dumbing it down. And so in your emails, dumb it down, be the real you. Talk like you talk, right like you talk. And again, if you're on that higher end of intellect and you're just that higher, at that higher status as far as knowledge and education and that's really how you talk with big words. Okay, cool, that's how you talk. My point is keep it real, keep it real. These emails that are going out, keep it real. Hey, what up, John? David just following up, wanted to say what up. I'm telling you, man, if you're on any of my list, you're hearing me write these emails. You're reading these emails that I wrote that sound just like the way I talk, right? And again, man, when you can do that, you don't need millions of people. I tell this to people all the time, I'm like, dude, especially real estate agents, I'm like, dude, out of all this shit that I'm talking and all this knowledge that I'm giving you, all this game I'm giving you, if all this shit, Facebook ads, social media marketing, posting your links, all this crap, if all of this brought you one extra deal a month, not only would it change your life, but you'd be way profitable. Like the ROI on this would absolutely be ridiculous. You spend 500 a month on Facebook ads, you close one deal and you make five grand. How does that not make mathematical sense, right? So at the end of the day, you don't even need a lot of leads, you don't even need a lot of people. You don't even need everyone liking you at all. When you can be yourself, you attract people like attracts like. So you start attracting people that are like you and you start attracting your ideal client. So the emails are the same, man, make it sound like you. Don't make it sound like you're a freaking some crazy person. No dude, like crazy as far as, you know, out of the box, someone that's not you. Make it sound like you, make it you. And I'm telling you, man, when you can really relate to that end user, that person's gonna feel like they know you, like they like you and like they trust you because you're just like them, right? They're just like you. So have fun with it, man. That first email is the most important email. That's how I set it up in the form through the welcome email. And then after that, that person's just gonna get dripped on through the email sequence and that's where more value will be given in the future. All right, guys, so hope for that help, man. If you haven't subscribed, please subscribe, man. Smash the bell for notifications. I'm dropping content on social media marketing, affiliate marketing and making money online, which is shit that I'm doing every single day. I'm in the trenches building a business. This is what I do. And all I'm doing is just simply documenting little random things that I got going on. So subscribe, comment below, let me know where you guys are coming from and let me know how I can bring value to what you got going on online. All right, guys, I'll see you in the next video over and out.