 If you're a small business owner, the most important thing you can do is make sure that your clients and customers know that you're open. So as a business owner, the biggest concerns are actually having customers show up again. So one of the big misconceptions that a lot of business owners have is that they have to create this huge event, this huge production about the reopening. But you can actually start simple and small, even with something as small as updating your business profiles like Google My Business and Yelp. And this is the first thing that people will search for it. And if you've updated everything, that helps let people know that you're actually open and that you're caring about their health and how to move forward. So there are a lot of creative ways you can get the word out as well. One great way to do this is using Instagram Live Stories. With Instagram Live, you can even include a countdown timer that counts down to your reopening. Another great way is using Facebook. And Facebook allows you to create events that your customers can RSVP to. And Facebook's nice because it allows you space for more content. So you can spell out things like what hygiene protocols you're following. And with that too, you can engage with people and kind of get their feedback. So it's not like people are completely at home. They're still out and about. They still want new places to go. So it's important that you maximize your physical space and make it so people actually want to come in again. You can also print out flyers of how you're handling hygiene. If a mask is required to enter your store and having all of this clearly presented, so your customers feel safe coming inside again. People want to come and support your business. They want to come back. People want their lives to return to normal or as normal as it can possibly be. And part of that is your business reopening, which is why you need to communicate with them in any way that you can. Doing the simple things, doing the creative things to really let every customer know that you're open. They're waiting for you. And now it's time to communicate.