 That story hit the hit newsstands on like late Wednesday afternoon. That's when people first knew about it so Basically, I I talked to him Eight days before the story appeared in front of anybody in the United States Now imagine what would happen today if I talked to farve on a Tuesday night. I can tell you first of all You know within 15 minutes after I got off the phone I would I would put out about three tweets Basically saying farve confesses to viking an addiction You know log on to si.com. I'll tell you the whole story and you know in an hour And I'd sit down and I would write as fast as I could as much as I could immediately and that night It would be everywhere and that would be Tuesday night I guarantee you that the PR department at Sports Illustrated would have made a deal for me to go on Sports Center that night on ESPN and Tell the whole story. I if I chose to I could be on 50 talk shows within the next You know 24 hours Maybe I would say it on serious if I did the serious show the next day serious NFL radio And so in other words point. I'm making is that you know what happens today Doesn't wait eight days. That's 15 years ago. It feels like a hundred and fifteen years ago I mean so my question to you is and what you need to think about is What's it gonna be like 15 years from now? I? Don't really know what it's gonna be like. I don't know how People your age people who are 20 21 years old are going to be disseminating the news in 15 years or Are going to be reading the news in 15 years or or getting the news somehow in 15 years But I can guarantee you it's gonna be different than what we have today. I Just don't know what it'll be so the only way for you to ensure Or to to assure yourselves that you have a place in this news media business You know in 2025 and beyond You know is to make sure that you're versatile that you can do a number of things that you know if you go home and get a summer job and And and have any way Possible to be able to work for free for a radio station even though you never have done radio before you should do it You know and or do something that that takes you out of your comfort zone But the one thing that will always be a commonality. I think is going to be the way you tell stories And the way you gather news Great thing about the internet is that you work for a newspaper and they're gonna say hey you got 1200 words in your column That's it or you work for a magazine. Hey, this is your space your space is your space I'll tell you they should never have given me the internet because I just I am the wordiest guy there ever was and I love being boundless and I love not being told that The column is only going to be 5,000 words or it's going to be 4,000 words I'd get to bed earlier, but you wouldn't enjoy it as much because the fact is in my job, especially during the season I'm working every day, and I'm talking to people around the NFL every day and In the past before I started writing this column 70% of that stuff would just die just remember You're in this to report the news. You're in this to basically tell people Why things happen how things happen just remember there's a place here for depth You know, there's a place in here to tell people about why the world moves the way it does