 The Lifetime Achievement Award goes to Sam Balsara, Chairman of Madison World. I just congratulate Sam for getting this very deserved award. You have always been the guiding light for the industry. They can't be a better person to get this award in our field of work. You are an absolute legend and you always have been an absolute legend now for past many, many years. And you have literally guided the way the advertising market works here in this country. Hi Sam, many congratulations to the saliva of media marketing and advertising. It's indeed an honor to be a part of a team led by a legend like yourself. Best wishes and congratulations once again from all of us here at Madison. Hello Sam, your solid commitment, boundless passion and your influence will always be etched in my heart. It has been a pleasure to be influenced and shaped by your values, your commitment, everything that you are. A treasure trove of literally. Thank you so much.