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Published on Apr 22, 2013
Iron Man 3 is out on DVD, Blu Ray and 3D Blu Ray NOW; and Marvel invite you to become part of the superhero experience. 'Become Iron Man' puts fans into the heart of the action by creating a virtual reality Mark 42 armour testing experience guided by JARVIS (Paul Bettany).
The 'Become Iron Man' Experience is currently at the O2 London in partnership with Sky Studios until January 2014.
Developed by Marvel in partnership with augmented reality specialist Apache, the 'Become Iron Man Experience' uses cutting-edge motion-sensor technology to create a virtual experience. It is one thing to watch heroic movies, but a whole other thing to become the main character and try out the heroic stature for yourself. There is no better way to find out than testing the Mark 42 armour before it's on the big screen.