 it is difficult to build an app, it's expensive to build an app, it's expensive to market an app. And even if a user does download it, it's hard to retain them and engage them and so on. So anyway, apps are sort of fairly saturated. Works well for maybe the top 100 apps or the top 1000 apps, but sort of the long tail, it's very, very difficult, right? So, and then lastly, user retention spans are sort of very, very limited, right? So it's really challenging for businesses to engage and many businesses are just excluded from it, right? If you're like a restaurant, a retailer, a mall and so on, how do they even engage with consumers from mobile phones? I mean, they really just don't for the most part, right? Meanwhile, you know, what are users doing, right? Users sort of on mobile phones, they love messaging apps, right? Messaging is the one format that has outsized usage far greater than any other app out there or maybe even all of them put together, right? I mean, these are just some examples but WhatsApp user growth, Instagram user growth and this is just the user growth, right? But on top of it, if you look at the intensity and frequency of usage, it's extremely high, right? So in that sense, this is where the business, this is where consumers are, right? And what consumers are saying is, look, you know, we love this format. We love chatting with friends and family through messaging apps. Why can't we chat with businesses in the same way, right? And therefore what's happening is these messaging apps are now becoming the new digital storefront, right? In the, the analogy I like is in the mid 90s when the web came about, the web was the digital storefront. This is where customers would come and talk to businesses, right? And therefore every business had to build a website and the hindsight, we know that there are, you know, just, I don't know, billions of websites. In the same way now, consumers are coming through messaging apps and looking, searching for businesses, looking to interact with them. And that's the new digital storefront. And we believe every business is going to have to build these sort of experiences, right? To engage with users in messaging apps, right? So therefore what it means for businesses and brands is that, you know, they have to go where the customers are, right? They have to engage with them, in fact, converse with them, right? Because that plans to be a thing, handle natural language on query, the chatbot needs context, right? It, for three sentences ago, right? What is it to the blue shirt able to have user is communicating and so on. As this, you know, there'll be a heading and it's sort of like a personal relationship but gets a person, I think, you know, and it's almost up, but advantage, you can have personal with everyone, right? And like, revenue gain opportunity, business focus on it should consider it, talking about and like, is that a doubt? Anyway, thanks for having me.