 What's the difference between a startup company and a business and what's the weight of technology in a startup? Yeah, um, so I guess I'm trying to interpret what that question means Like what's the difference between a startup versus a business that's been around for a long time? Like how are they different? What do you yeah? I would probably even break that a little bit further We deal with this within the humble community all the time as to What's enterprise versus what's an established organization, right? What small business versus what's the startup and so I think it it may be helpful for them to understand What is the difference between a small business and what's the difference between a startup maybe first? That's probably a good place to start from and then maybe we'll talk about established organization and then a startup Okay, so let's start with that So the difference to me between a startup and a small business when we talk about startups They're usually characterized in today's nomenclature, right as a company that is not profitable yet So one that still has to rely on venture back You know venture back funding to actually get going to become profitable And it might have something to do with technology although that's not always the case But that's usually what you hear when you hear startup these days I think to the difference between a small business is you might be able to get that profitable immediately depending on what you do But I still think there's a lot of parallels between them. So for me example, I started My business which is a consulting and training firm About three to four years ago and I would consider it a small business But I still had to use all the techniques I did when I was building a startup for technology to actually get it running, right? I had to make sure people wanted it I tested the content I tested all the things I did to make sure that whatever I was building, you know There was demand for so I think it just really classifies where you are in the stage of building your product and developing it With startups to usually you're somewhere hovering around this line of product market fit And this is a really big term in startups and product market fit means that you have a product That a market actually wants and demands, right? So you found something that the market desires will pay you for it and you're trying to get that established and grow so Some companies in startup world are actually a post product market fit They have something that people want they found a solution But they're not profitable yet because maybe the operations getting there have taken too much money compared to the profit They're bringing in so they have to scale it So then you're still in startup world when you're trying to do that that to me is a difference between those two Yeah, I always explain to people the You know I think the lean mindset and why we look at in that regards versus is it lean Think of the traditional Toyota model of being established an enterprise versus lean startup Which may look more like Eric Reese and Ashmore company, right? that no matter what and no matter what camp you may find yourself in the Philosophy the methods the tools that you use you could use if you were writing the next novel You could use if you were launching the next grocery store It could range between small business or venture-back businesses It's making the best use of Money more specifically and for us at least it's always time is the most valuable thing. Yes Yep, that's a big thing because you don't want your competitors to swoop in there and disrupt you or more importantly like a big company Google or Amazon could probably do what you're doing if they really really wanted to very quickly But if you do the right processes if you have that lean mindset You could probably operate faster than they are be more in touch with the customer because you don't have as much Corporation baggage waiting on you, right?