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Quick Pitch - Steven Rodriguez and Julianna MacFarland

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Published on Apr 7, 2014

- The 2014 Quincy Quick Pitch Competition is organized by Eastern Nazarene College and the Quincy Center for Innovation. Visio Marketing is a student lead pitch with two seniors: Steven Rodriguez and Julianna MacFarland. Both are Business Marketing Majors graduating in May 2014.
There are 20million small businesses in the United States; every single business has a passionate owner whose only goal is to make their business succeed. Ever business needs marketing does not matter how big you are, you need a website, you need a Facebook you need some sort of advertising for your business that’s what we do. The problem is there is a gap between marketing agencies and small business owners. Marketing agencies have all high personnel who can create great graphic you know flashy images, great content but often the super artistic people who are so great in creating they lack the subtle communication skills to share with business owners why they are important in their services, their purpose and their value, this shows a longer range, bigger picture of what they are providing for them. That creates a gap, individuals that don’t know what they are buying or why they are buying it; they are not going to further invest, they are not going to invest later, and they are not going to be supportive of the product as a whole. What we do is we fill that gap. What separates us from our competitors, is our education; we owe all of our clients to not only provide them with the awesome service we are giving them but to be truly educated about them. Know the services; know what we are giving them, why, how SEO works, how SEM works, why we are choosing certain fonts and colors for websites; in order to get that they are on the products the better they will have confidence, the better they will like the product all around. We have four products, we have video production, website design, SEO and SEM services as well as Social Media. Every aspect to these products is simply done by me and my partner, it just us. We feel the more involved we are, the less we can outsource and keep it just with us, the more we know our business owners, we know what they want, what their goal is. This year alone and the last year small businesses in America spend over 69 billion dollars Internet marketing, that’s a lot; in the next year there is expected to be an increase of about 132billion. In 2011 video marketing really too off, small businesses in America spent about 2million dollars, substantial but next year this is gonna grow over 5million. And this year alone, and just remembers only four months old, small businesses have already increased their spending in social media by 21%. This is a huge marketing for businesses. It is proven that when you have a website you get better revenue; again 28million small businesses in the United States, about half of them have websites. Those with big websites, websites that pull from videos and images, those with much higher search results for organic search than just plain text, they have a 39% high revenue than those without. We have few competitors in the market, in the Quincy area, the greater Quincy area 10mile radios from the center of Quincy; there are 5 Internet marketing companies focusing on SEO and SEM social, and there are seven video production companies. Steven and I, my partner actually work for one of each of those companies, so we have first hand knowledge of both of them. For there is actually none that do both, it is really hard to combine creativity and technology, they are great different skills but Steven and I represent one of both. So we have the creative of the, you know making awesome webpages create graphics and videos so the technology site, programming website, to pull higher search results, the science that is social media. Based on our online platform we have very low starter cost; we both have computers, we both have all the software we need. Our team is just two of us, Steven Rodriguez my co-founder, he is a specialist in video production, graphic design and website design. My thing is SEO, SEM, social media and content marketing. We are young and we’ve actually been in the workforce but some may say we lack maturity; but because we are young fresh out of college graduating in 30 days exactly; we have energy, we have vigor, we are used to getting paid nothing, not sleeping and working hard hours. We have all the things we need to make this work, what we lack in maturity, we actually have a great mentor; he has had 25 years of marketing experience and he has and will continue to teach us everything he knows about the latest in technology, traditions and everything we need to know about the business industry. Visio marketing is a one stop shop for everything you need small business; there is one company, there’s two owners and we have four services. Everything you need combined, technology and creativity just for small business.

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