 All right, so here with another student from WFA, why don't you go ahead and introduce yourself? All right, thanks. Well, thanks for having me. So my name's Caroline Shadrack and I've been working mostly with coaches and consultants for the last few years. And I build funnels for them. I do all sorts of lead generation and messaging for them. That's awesome, awesome. So tell me a bit about how you ended up coming across the work from Anywhere Accelerator and even Christian considering you already have a background in funnels and everything. So how did that interaction happen? That's a good question. And to tell you the truth, I'm not exactly sure how it happened in the first place because I looked back because basically what happened actually is someone introduced Christian or, I don't know, somehow Christian reached out to me actually about funnels, about building funnels. And so we had a conversation before I actually joined the program but I knew that I'd heard of him before. And I wanna say it was years ago but I looked back at my emails and yeah, I'm on this list for about a year, right? So I'd seen his whole thing about the digital nomad and I really liked the messaging in terms of being able to work from Anywhere. But yeah, anyway, so after I had that conversation with him then I started to get his emails again and actually started to open the emails. And it sounded really cool. And so because I've been, as I said, been doing these funnels for a long time I liked the way that he kind of put the whole thing together in terms of being able to kind of really leverage it which is what I hadn't been doing and that's what I wanted to do. So, but I think also I really liked the way that he kind of positions himself in terms of how he talks about it being able to give you a lot more freedom in, you know, work, life, the whole thing. So yeah. Makes sense. That's awesome. Definitely kind of the exact same way that I met Christian actually is the exact same story. No idea how he got connected but somewhere or another, I did that conversation and that's where it went off. That's awesome. So what were some of the first things that you did when you joined? Because I mean, we do go through kind of like a pretty heavy intro for the folks that don't know what funnels are. You were kind of already ingrained in that space. So what did your initial journey through the program look like? Well, actually I really kind of appreciated the way that you guys have set the program up because I think with the first module that I went through it's literally all mainly about mindset and about setting yourself up so that you can win. And so as I said, because I've been doing this a long time so it's the same if you like, I know that for most of the time what stops people from progressing or making any kind of progress or headway is what's in between the head. What's between the ears? It's all about the mindset. It's literally like 80% mindset and 20% strategy. And so however, knowing that and actually being able to do something about it's completely different. And so what I thought was really great about the program and what I did go through is like in that first module you not only talks about that, about what to expect but it gives you lots of different techniques to kind of overcome it. And that I thought was just amazing because I've done lots of cool. I mean, I've literally spent hundreds of thousands of dollars on various different courses and masterminds and blah, blah, blah. And most people will tell you what to expect and they might give you one tactic to kind of overcome this. What Christian does is actually kind of attack it from various different places. So however you learn, if you rely on listening or reminders or community or whatever it is he kind of gives you all these various different tactics that you can use to really kind of keep on track. And I thought that was amazing. So that's what I kind of dived in to first. And then I think just kind of following your instructions I kind of immediately went out and put out, actually I know, I wouldn't say that. I didn't immediately put this out. I waited four days before I put a post out saying, hey, I'm going through this course. It's basically, I think you're guys call it the curious student post, right? I'm going through this thing. I'm looking for some child clients. And I think, I know that was the procrastination that I had one of the reasons I waited for four days before putting it out. And I wasn't sure if it was gonna work and it worked like amazingly well. Particularly actually what happened was I put it in a couple of private groups that I belong to master paid mastermind groups. And I think it works particularly well if you have those kinds of connections with people because there's already a trust there. There's a trust patch. And so there were a lot of people that approached me. In fact, I want to say it was like 20 people that I did various different strategy sessions with. That's awesome. But the thing is, and I think I said this in the group was that I also knew one of the reasons I wanted to take this program is because I knew I wanted to try to approach a different niche, right? So I've been working with coaches and stuff and I know them very well. But part of me wants to go into something like plumbing. I probably won't do this for you. Something that's really kind of easy that I don't really have to think about it. All you need to do is kind of really get to grips of okay, this is the market. This is what all those, anyone who uses a plumber is gonna need this type of, have this type of problem and this type of solution. And so you can go out and find lots of plumbers and they all need the same thing. With coaches it's completely different. They all have a different story. And it's not that it's great market. I think you said this too, right? It's just, it's different. Like you have to kind of get into a story and then help them to kind of do the messaging, which is what I do. But and so, yeah, finding the trial clients was the next step that I did. That was, you know, I found a lot of them. I think I have four trial clients that I'm working through right now. And I think none of it turned out how I thought it was gonna be. Like these, the people that turned up weren't the people that I expected to talk to. But basically I decided, okay, I'm just gonna go through this. Do keep doing the steps and seeing what emerges. That was a long answer to a short question. It's all good. So what type of markets are your trial clients in right now? So, yeah, so it's interesting. So I have one of my, one of the trial clients I'm working with is, so she is a coach, but she works more in the, what's it called, alternative yoga field. So she has, she basically runs events every month that she holds. And it's like meditative yoga as opposed to, you know, your blog standard yoga. So that's one of the clients I'm working with. Another one, he works also more on the kind of holistic spectrum. And he doesn't have events, but he actually wants to get people into his courses and programs. So there's the two that, and then there's another one who has a, something completely different actually, but they're all the common denominator between them is that they're coaches. And as you can tell, like you shouldn't have their story. And so it's like a different thing kind of going through that messaging. So I basically, in addition to what I'm doing with the trial clients right now, is also going through the 14 day challenge that you guys have. Which again, I think is like it's, it's brilliant the way that you guys have set it up because it really allows you to take the steps to get into a different market. And that's what I want to do. So, yeah. Makes sense, makes sense. That's awesome. So I mean, obviously working with coaches is a complex thing. That gets hard because every single one is totally different. So with the support and training and everything in the work from Anywhere Accelerator, how have you found that support level in helping you get through working with those folks? Yeah, the support is amazing. I mean, every day I keep thinking, I mean, I should put a post out there because like this is like, like I've spent a lot of money on different coaches and masterminds and stuff. And this is one of the best courses in terms of the way it's laid out and the type of support that you get. Because I think I said to you just last week, I didn't even realize that you have these Q and A's that happen every week where people can, it's not just recording like you can literally go on there and get your questions answered. And even without that, I thought it was amazing because just you guys are in the Facebook group and you can answer your questions and you come in, Christian comes in and answers questions. And then just the community themselves are very kind of supportive as well. So I found that to be really helpful. And what I found is kind of going through the course, I think one of the things that I would like, I don't know the request that I would like, because what happens is like, so I had all of these trial clients and then I thought, oh my God, now what? And there is actually a now what do you do? The first step, I need you to all the other steps past that too. Like if there was like a layout, okay, this is you've got your trial client, this is what you do on the fast track, and then there's another track of this is how you kind of keep going through the process step by step. So yeah, that would be great to have, but that's how I've been using it. And I think I keep coming across things like, here's your onboarding map. I'm like, I didn't know that was there. I was like, oh, but I found that after the fact. So there's lots of stuff in there. And actually it's not, I've been in some courses where it's stuffed full of things and you can't actually find anything at all. It's not that. But at the same time, there are lots of things in there and sometimes you discover them and you don't even realize that they're there. Yeah, I mean, definitely some of those like the, you know, you have your trial client now what, I mean, that was, that was there just created out of all our students were like, hey, you know, everybody's like, hey, you know, I got a trial client. Now what do I do? And we kept answering the same question like, well, let's just ask it as a question and rephrase it and then create a video. And that just, you know, exactly, right? It's all to me. Yeah, I'm sure. And I think there's lots of things in there we should like that as well, that you can tell that they kind of created because you guys are listening. And that's the other thing as well that I found amazing too, because, you know, a lot of people kind of create courses. They create the course. They might wanna like a weekly Q and A, but then they don't really do anything to the course. The course is kind of left there, you know? Yeah. And, but this is what it's like, it's organic. It's literally growing. I mean, I'm going in there and saying, wait, I saw that, I'm not in a video. I'm saying, wait, I saw that post like two days ago. And it's like, you literally are kind of updating things as you go, which is amazing. Yeah, I mean, definitely in this, with Facebook making all the changes, they are as much as I hate all the UI changes because it means you have to update everything. It, I mean, it just, it gives us ability to just go in there and be like, great, so let's make sure there's the most cutting edge thing. Yeah, it does. It's always important for us, for sure. Yeah, I mean, it's really important. I mean, I've literally had clients who, it was a client that I had last year, he walked away from, I think he went to Guancudin's event and he bought like one of the speakers had like a, it was a course and Facebook ads, in fact, right? By the time he left the event, the stuff that was in the course was already not available to him. In terms of like the first term, because it's through that going through that whole, you know, that whole scandal that they had. And so they took away a lot of the stuff that he was talking about. It's like, oh my God. You know, so, yeah, it's really important, like if you're going to do this type of work, to know that you have like the support in the community that is live and can help you with the updates that happen all the time. Yeah, 100%. Yeah, we definitely went through that with the special ad category that was, it was supposed to be imminent but then all of a sudden they just implemented it and started banning accounts, not having it. So that was, yeah, that was a big one for us making sure we actually put that out. Oh, yeah, sure. That makes sense. So obviously you've had some pretty good successes all these, I mean, 20 trial clients having strategy sessions and dallying into the four that you're working with. So tell us a bit about, you know, some of the wins you've had since you joined the program. Hmm, that's a good question. I think that one of the things that you guys talk about is that you have to appreciate all the small wins and I think most of the time that isn't what I do. And so, you know, in fact, I think someone, I was posting something the other day and someone said on the community group, like, oh my God, you know, like you've got it all sorted out. You know exactly what you're doing. Next thing you're going to be in your own course and I'm thinking, yeah, no. That's not gonna happen. I think that for me and this, you know, everyone's different. But for me, I think that wherever you are, it always feels like there should be more. And that's one of the things that I had to kind of slow down. I think, okay, you're doing okay, you're doing good. You know what I mean? And so, yeah, so right now, working with these trial clients, I think, you know, I've just found in that there's, that I know more than I kind of give myself credit for. And at the same time, I think that, you know, when I kind of start things new, I kind of approach it from that place of being a new student, not wanting to, not saying, okay, I know this already. You know what I mean? Because then that kind of leaves you close to what other possibilities are. And so that's the way that I really kind of understand. Yeah. 100%. Yeah, I mean, as entrepreneurs, we're kind of ingrained to always think of the big, big wins, big pictures, everything like that. Meanwhile, I mean, all those small wins of getting someone to say, yes, I mean, it's a tiny, tiny win, comparative to everything else that most folks are working on and what you're working on, but that's still a win, right? I mean, it's nice to have, but as an entrepreneur, we're kind of taught to be like, okay, we'll just gloss over that. That's all right, but it's a small thing in the grand scheme. Right, because you're always kind of waiting for that next thing, but I mean, but the truth is all those kind of little things do make the difference. And actually, there is one thing that, it was a win for me at least anyway, because one of the things that I found in the program is that like I've done a lot of work with clients, I'm just myself in terms of building your avatar, you know, you really need to understand who they are, what the, you know, the pains are and the language that they have, the questions that they have going on in the head, all that kind of stuff. And again, like it's one thing to kind of know it. It's a different thing to actually know, okay, how do you actually find this information? And one of the things that you guys have in the program is that you really, the way that Kristen broke it down in terms of finding that information, actually using those Facebook groups to kind of look for that information was something which I think I actually knew in theory, but he kind of, I think he did, he showed you how to do it and then it clicks. And I think that's a lot of the things that's happening with us. I'm going through this program, there's things that I knew already, but the way, I don't know, maybe it's me that I'm ready all the way that you guys explained it, but there's more things kind of click in. And so he was showing how you can go into groups and find out what are the questions that people are asking? What are the problems that they're having? And for some reason, I never really kind of thought it before, but now I can see it clearly. You can literally go in there, find the questions, and then that becomes your copy. Like you literally just change it a little bit and then that literally is the language. This is what people are asking. And it's brilliant. Because now it allows me to kind of go into different markets without knowing much about them, but really kind of getting to understand it. And then literally using the language of a market that I don't know anything about, within the ads, within your copy, within your landing page and so forth, and really kind of resonating with them. So it's amazing. 100%. Yeah, I mean, we use that exact methodology for all the ads we create and everything as well. It just works really, really well, but that's awesome. So I guess, I mean, so what's your best piece of advice for someone who hasn't yet gone through the process, hasn't kind of nailed down, this is what I want to work on, or these are the folks I want to work with, like someone who's just kind of getting started. And I kind of ask that hesitantly, because I know that's going to be a hard question since you're already in the funnel arena, if you were before you joined. But for someone who might be new to it, and maybe was in a position, like where you were at just before you joined, what's the best piece of advice you could give them in order to take that next step and kind of get to where you are now? I think the best piece of advice that I could give is actually just to take the steps and go through the process. What I find is what most people do is they just kind of stay up in the head and think about, oh my God, well I could do real estate, or I could do chiropractors, but I only have a maybe, and so you start having this stain in this loop of questioning all the possibilities that you could do, but what you'll find is that once you actually kind of go through the steps of actually working with any particular market, it will emerge if you actually like working with them or not. And most of the people don't think about, okay, do I actually, is it going to be something that I like doing or enjoy doing? Because you're just thinking about the bottom line, I just need to get the money, actually. But what will happen though is that if you literally have no interest in it at all, then what happens is you probably just won't end up doing the work. You know what I mean? You have to have some, actually you need to know what your why is, because you can actually overcome that if you have a bigger why, right? But so first of all, I guess the step is that you need to know what your motivation is. And really, really embrace that. Whatever it is, if your motivation is to help a particular field of people, then just go up, just do it, right? Or if your motivation is really to kind of, to build that nest head and help your family and do whatever it takes to get there, then do, you know, just always remember that and really kind of have that as your thing that kind of keeps you going. For me, it's actually more about the people that I help, which is why it's more important for me to take the steps and actually start to work with these people and discover if that's gonna work for me. But it might be different for different people, but either way, you don't know until you take some steps and what I found is that most people will stay in this place of procrastination and learning, right? Just, that's the other thing. I mean, that's one of the things that I've learned through my time being an entrepreneur is that the most people, I don't know what percentage, it's a pretty high percentage, most people will spend all their time learning and never actually taking action because they think, well, I'm not the expert here. I know I can't do this because I'm not, I'm not qualified. And they'll do the whole course about actually taking steps and I think you guys have actually built it into that you are taking steps as you go along, but I can still see in the group, like people say, well, okay, well, I'm on step five now and I'm just going through this without actually taking steps because, and what will happen is that you'll have to go through it again anyway once you start working with people and you actually get a lot more information if you go through the steps, take the actions step by step, stop, do the action, come back, what's the next step? And go progress that way, you'll get like a lot more, it'll be a lot more effective for you doing it that way than just learning the process or just thinking about what you could do without actually taking any steps. 100%. And I mean, I think that in itself takes so long to learn and then once you're doing it, you're like, okay, pan over the head, why wasn't I doing this all along? But yeah, that's a huge, huge one is just, I mean, getting out of your own head and taking action. Massive, I don't even know how many hours upon hours and years it took me to just be like, okay, great, just take action, who cares about all these other things? And it seems so simple, it seems so simple, but it's, and all of it, again, all of that stuff is just in the head. Like even Stave and I, I think I was writing a few emails about like I was having some problems with the, I don't know, just some process. But there's so much more in my head and it's like, okay, I don't need to put this down, I just need to know what is the answer so I can get from A to B, just what is the next step? I don't need to know all the other stuff down the line right now, I just need to know what's the next step and let's just do that. Exactly, 100%. That's awesome, it's awesome. So I appreciate you taking the time. If anybody wants to be able to get in touch with you, whether they wanna work with you with coach or consultant or otherwise, what's the best way they can go ahead and do that? So the best way they can get in touch with me is if they go to my website, which is my, the name of my company, which is Core Story Branding. So it's corestorybranding.com. And yeah, if they can go on there, there's, I think there's a contact form on there, they can literally just kind of email me or I think I'll also, they can actually schedule an appointment if they wanna kind of talk with me and set up some time. So yeah, that's the best way. Awesome, awesome. So yeah, so I guess what folks what folks would you want to work with? So I guess like coaches and consultants, if they wanna work with you on. Yeah, yeah, coaches and consultants. So right now I'm actually focusing on chiropractors as well and also med spas, like I think I'm looking at what's a cool sculpting. And so all of these are actually some of the services that people that I've worked with previously have offered as well, but I've never really kind of got into this other side. So, so yeah, it's exciting. And one other thing that I'll say as well that there are a lot of people worry that, okay, I'm not gonna be able to find any trial clients like I can't do this. What I found is that people are really excited when you offer to help them with Facebook ads because whether they've tried them in the past or whether they've never even made that first step at all let everyone kind of knows the potential. And so you just need to get out there, put yourself out there and it will happen. 100%, 100% they all, a lot of them, they just, I mean, they know it works. They just couldn't get it to work. And so they're, you know, they're super excited when they're like, oh, someone's offering it that might be able to work. That opportunity is huge, absolutely huge. Yeah. So that's awesome. I appreciate you taking the time. It's been absolutely phenomenal. You're welcome. And your link for your company, I'll make sure it's in the description below somewhere. And that way, if anybody wants to reach out to you to be able to work with you, that information is going to be down below. But otherwise, I appreciate you taking the time. So it's absolutely phenomenal. Thanks a lot.