 We've talked about not on here before, but on the newsletter before when Loom launched in July. It's a social media platform where it's only for independent artists, there's no major label fellows on there, no independent labels on there, it's purely just for independent artists marketing their music and it's only in the US right now but it's a good way to discover local acts and smaller artists and support them and they're now launching their own sort of like virtual gifting currency in January, in this month coming, so you'll be able to actually tip artists using this currency called notes where you can pay to help them support, launch their next EP or get this demo made to a proper track, not just a great way to engage with artists and support them in their careers. And what I love about this one is obviously the money that the artist stands to make because if we look at the revenue sharing model of a Spotify, those types of distribution platforms, now not only do you have to make that go through that entire split situation, but a lot of artists don't even realize that it's not directly based on your streams, right? You're still in this pool and of course that's that if you're comparing your streams to Drake streams and the collective stream and you're dividing by that, so ever more you're going to be a smaller number, stand a chance to get your maximum value on that platform because you're being juxtaposed with people you shouldn't even be juxtaposed with as a matter of fact the collection of them. So that's one point, but then also all streams aren't even created equal. What you see get promoted is the average, right, a payout, but free Spotify listeners, their streams aren't the same as paid Spotify listeners, it's not equal or worth the same and there's all these other nuances which I'm not completely privy to of how they determine what a user's particularly stream. My stream might not be worth your stream, right? So I don't you don't get paid so your fan base might not even be the most profitable fan base. Yeah, I mean, I encourage I see plenty of artists who talk about their numbers and they even probe up their their actual streams in terms of not their streams, the payout that they got from Spotify. As a matter of fact, I know a few I'm gonna hit them up and ask them to do this. I want them to calculate their payout based on the average of what the payout is promoted as and see how close they are. All right. And that'll be where we start to get artists to understand what the payout is. But I know I kind of went to that was more of an aside, but that's why the tipping feature is so valuable because if you look at TikTok, right, that's the beauty of TikTok. We're now seeing China's influence because tipping badges in-app purchases like that was that's so native and so profitable over there. When we look at look at just all of these platforms in China, like so many of their social platforms, killing it. That's not ingrained in American culture as of now and TikTok is bringing that in a very real way where that's a norm and that makes it so much easier though for a social media platform because we always looked at a standpoint as the only way we're going to monetize for the most part has been through advertisement. This allows you to scale far bigger and to become profitable faster without even having to worry about the whole advertisement thing, which brings in more corporate influence, which is why most of our apps get like up there big and then, okay, now you start to see this monetization thing that starts to kill these. You're able to have a better user experience longer at least, right? It maybe extends the lifespan of a good quality experience because of different ways to monetize. So that's going to be interesting to see. Good thing about Lume as well is that at the moment it's free to use if you're an eyesore or you're a user and also unlimited uploads as well to the platforms. There's much music on there as you want and obviously only launched in July. I remember we talked about when it first came along, we thought is it going to be another one of those platforms, you know, flashing the pan gets a bit of funding but it doesn't really do anything. But a few of your artists have used on the network have a name as well. So I think we have some very decent results. People on Twitter have seen a lot, been following the accounts for Lume and the feedback. It seems very positive in overalls. So I think you might be sticking around for a while. Yeah, I mean, there's still early on, right? There's a lot of market share to grab, but every artist and brand man network that's really got a chance to use it. They're only on iOS as a reminder to people. Everyone that's got a chance to use it so far has had a pretty positive experience and they actually go back to some of the things that we've talked about earlier. Not only are they doing the tipping feature that they just released, but they're a social interactive space, right? So you have that chance to engage with fans where Spotify started and they shifted away from and now they created a space where these people can capitalize, right? And they were supposed to be music discovery and they kind of and they didn't do well enough. So TikTok is kind of fulfilling that void and Lume. It seems they're they're building into a space where we can truly handle this social interaction. But of course, Rezo is kind of trying to do the same thing, but there's at least a joint acknowledgement that social is an aspect of music. And they're so closely ingrained is they they shouldn't have to be separate. At the very least between Lume and Rezo, you might see this whole idea of Lume stays within its philosophy where Lume becomes this place. And I spoke to people at Lume. I'm Andrea, I believe that was the one who said that Lume is kind of positioning themselves as they care about artists who are just starting out, right, those indie artists and truly sticking to that, where they don't even necessarily need you to be on there forever. They don't necessarily want Drake to be on the platform. That's what I was the impression I got as well. Yeah, right. So but you can become like be a part of becoming Drake on the platform. And you might go really start to do a bit of dealings and things like that in another way. Some of that, you know, you watch and see as more people get on the platform, how what they continue to see to read and how they involve. But the fact that they're staying within that particular philosophy, which is so different than we want to have the big music and deal with the labels in that particular aspect will will force them to innovate in a way that other other companies don't. So I'm really rooting rooting for Lume and interested to watch what they create and if for no reason at all, but a business experience. Yeah, if you're in the US and you've got an iPhone, definitely download it and start using it like 100 percent. So the only launch in July has already got 30,000 artists on there and over 50,000 tracks and they have said they're going to launch, you know, more worldwide in the coming in this coming year. And also hopefully, you know, I launched an Android as well. So it shouldn't be a matter of time before they continue to grow. It's just slowly rolling things out, but definitely check it out. Yep.