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Published on Mar 1, 2013
Dr Iain Black on Consuming less and having the same: Consumer responses to scarcity SLRG-Lunchtime Seminar, University of Surrey - 08 February 2013
A central message from the sustainable development community is that we in developed nations must reduce our consumption. We tell consumers, organisations and governments of all levels that we must reduce our ghg outputs, reduce our air travel, reduce our use of cars, reduce the number of televisions and other consumer goods we buy. We should eat less, use less water and consume less overall, indeed, we must have fewer people on this planet. In this presentation Iain Black discusses a programme of research that examines how consumers respond to these calls.