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Uploaded on Mar 14, 2011
A version of this video was shown at the Vision 3 Summit as Christopher Morgan, Senior Vice President of the HP Graphics Solutions Business, addressed attendees on the challenges of the printing industry as seen by a leading supplier. Highlighting the impact of the Internet on today's business, the transformation of the customer and the direction of the marketplace when it comes to marketing collateral, books, magazines, and newspapers, he shared insights on responding to the most challenging aspects of the industry in today's environment.
High-speed inkjet web press technology helps businesses overcome these challenges by combining the power of digital print with manufacturing-scale production capabilities. Never before has mass customization and personalization been brought within reach of organizations like it is with today's groundbreaking digital inkjet presses, printing at high speeds in full color. HP is driving this revolution in the marketplace with its renowned line of HP Color Inkjet Web Presses.