 all stories aren't created equal or are they? Keep watching to find out what is a story brand and why you have to have one. So hey this is Kyla and welcome to Kyla's reading day. Today we are talking about the book Building a Story Brand. Ta-da! I love this book. It's written by Donald Miller and it is a phenomenal read. The genre of the book is nonfiction and the theme of the book is marketing business. So I picked up this book because I wanted to market my podcast a lot better. I was trying to figure out ways that I could really get the story out there that this podcast is for you. We're talking to lawyers who either don't practice or who are doing different things with their degrees. Talk to me, talk to me, talk to me, right? That was what I wanted. And I wasn't quite getting that across so I wanted to start reading some marketing books. And I ran into this book and I never looked back. So I've been hosting the podcast for the last two and a half years and when I started the podcast I heard that I had to have a website. It was just really really important. So I started playing around and designing it and I'll pop that up here. It wasn't terrible but I showed it to my husband who works in UX UI design which is user interface and he was like let me tweak it let me do a little bit of this. Are you married to this color? And so we changed it and this is what we ended up with. But I knew I had to have a website so we started building the website and the tagline changed after reading this Building Your Story Brand book. So the tagline used to be you are a lawyer. We share the experiences and successes of law school graduates who created their own paths to career success. And after reading this book I was like I need a short bite. What is you are a lawyer? And you are a lawyer is bam. Promote what you've done with your law degree. You look at it. Oh promote promote I want to promote law degree. I don't have a law degree so it's not me. Promote what you've done. So this is about lawyers. Yes. And just like that you can be on the website and be like I'm not a lawyer. It's talking about law degree. So do I know a lawyer who wants to promote themselves. Promote what you've done with your law degree is exactly what the You Are a Lawyer podcast does. So I was beside myself that I was able to not necessarily rebrand but definitely change the headliner of my website because now it just exactly says what I'm doing. So important quotes for me. There were a lot. I mean there were a lot. But one quote that jumped out at me that I could not stop thinking about is this. People don't buy the best products. They buy the products. They can understand the fastest light bulb moment. They buy the products. They can understand the fastest. And the book has a number of different examples of different products. You know clothing food retail all these different things. And if you can understand it if you can look at it and immediately know that's how this will be included in my life you will grab it. And so I will say since changing the headline on my website that I definitely get a lot more people pitching themselves to me and saying hey I would love to be a guest. Hey my cousin's a lawyer. Can they be on here. Hey I get a lot of people that actually contact me and it makes me feel really good because I feel like it has to do with that. You look at the website and you know what's happening here. That is why this quote is important to me because it is a very very simple sentence. People do not buy the best products. They buy the products. They understand the fastest. I was like how can I get people to understand the podcast faster so that we can get this going. And I do believe that it's hope. And then lastly here what I reread this book. Yes I have picked up the book two different times. The second time I picked it up was when I was trying to start a blog. And then the next time was when I was helping a friend start her small business. And I was like have you read the brand story book. What is your brand story. So if you've watched any of the other videos with Kyla's reading day you know that I read physical books as well as audio books. And I did read this book via audio book. I got to about maybe 45 minutes into it. I'm not sure where that fits in pages. And I was like I got to buy it. I need to write in the margins. I need to underline stuff. I have to purchase the book. And also when you purchase the book you get access to the brand story website. Anyone can go to the website. But if you enter I think it's either like your order number or there's a QR code that's in the book. And then it will open up this brand story page. And I'll show you that here where you can scroll through write your own brand story go through the seven aspects of a story because all stories have these seven things in common. Don't believe me believe Donald Miller. They all have these seven things in common. So you'll want to do that if you have a brand. And if you're trying to figure out the story of your brand. So if you are still watching thank you. I really appreciate it. Thanks for sharing a little bit of time with me. Please share this video with someone that you know or like the video that really does help YouTube share the video with more people. And leave a comment. Let me know if you've read this story. If you have your own brand story. And I will see you later. Bye.