 Good afternoon everyone. Thank you for that introduction. I would say the entire team was responsible. I cannot be credited for the success. For the next few minutes, I'm going to share my thoughts on the new influencer paradigm in India. And how is it helping brands in building their brands? How is this influencer helping in building their brands? It's interesting. It's an interesting slide. We all know Mr. Amit Vandana Bachchan. I think he needs no introduction here. He has been the biggest influencer in the past and even now he comes to be. But what is more important to see here is that who is Mr. Amit Vandana? He is a new age influencer influencing large masses today with his content in the digital media. Now back in time, in the 1990s, things were dramatically different. There were very few people influencing the masses and those few people just came from either bottom or sports. You'd agree. And brands had only these few faces amongst themselves and they recycled it over and over again. Let's have a look at the typical endorsement brands used to do in that era. I think this person needs no introduction again. Mr. Sethan Tungungur. He is referred to as the god of cricket. And every brand wanted a piece of Mr. Sethan Tungungur. And I would like to cite an instance here. I was influenced by one of his brands that he was endorsing, which was MRF. I was a cricket enthusiast at Maxal and I wanted to play cricket and do batting. And I wanted an MRF bat just because Sachin uses that bat to play like Sachin. That was the power of the influencer he had on me. And he was endorsing too many bats in that era. And that led to a pitfall. Sometimes brands compromise on their reach with the ability to store Italian when it is in loss of so many brands. Then came the new digital revolution. And this digital revolution I think is a boon for all of our marketeers and influencers. It's interesting to notice here that today one third of the population owns a smartphone. And by 2020 this is going to double, almost double. I think I just mentioned one third of the population have a smartphone. They actually carry knowledge and entertainment in our hearts today. With the emergence of the digital age, there came a lot of digital platforms were born. And these digital platforms, the interesting thing to notice here is that the amount of reach that they have garnered over this decade and the amount of time people are spending on this platform. It's really encouraging for us, marketeers and influencers. Let's just tap into this golden wine here. This is the digital era, the digital revolution. I just talked about the celebrity influencers which have been there in the past. They have been there, they have currently now also, they will be there in the future. But what is more important to see here is the two other levels of influencers that have added with the digital revolution. They are the macro influencers and the micro influencers. The macro influencers are basically area domain, they are expert in the area domains. And the micro influencers are people like you and I. And I would just take an example here. Whenever anybody wants to buy a smartphone or a TV or a tablet here, they are, are we just buying it by seeing an advertisement? I think the answer to that is no. We are seeing, we are following, we are seeing the blogs of the area expert to get that technical knowledge. And we are also talking to our peers, our subordinates and people at large who understand their experiences about the product and then making a final decision on what we need to buy. And the other two levels that I was just talking about, the micro and the micro influencers, what they lend is a lot more authenticity. And you would agree with me there and that authenticity is really important. Today, if you want to buy a product, we from online, say for example online, the biggest e-market place, one of the biggest players in the e-market place is Amazon. And Amazon, if you want to buy a product at Amazon, we just don't see the product entirely. We first see the ratings of the product and we also see the product reviews and then make a decision on buying it. Similar is the case with Zulacan. Today, we don't see the menu first. We see the restaurant first and the ratings of the restaurant before ordering food. With the emergence of the digital era, the second part is the engagement is a very, very integral part. Awareness has always been there, it will be there. It is a large part of our market deals to have their awareness to our brands. So what is equally important today is the engagement. And engaging with your consumers directly and transparently, that is very, very important. Present to you a case study on pulse. How pulse, how influencers were an integral part of the success of the brand pulse. We at TS Group, we have a diversifiedglomerate with interest in many business areas. We have a legacy of nine decades and our core confidence lies in understanding the Indian flavors and pregnancies. For the last nine decades, we are understanding consumer taste preferences. Brand influencers have been very integral part as I mentioned today, but they were equally important in the earlier era. But what has changed? The change that has happened is that in the earlier times, the brand when it was getting, the time taken for the brand to get successful was much more than what it is having today. Because of the influence of digital era, digital cage and because we can communicate to our consumers now and a large base of consumers to get in one go. So I talked about pulse, I just, we have a video here and this is how pulse was, when we launched pulse, how we got the response for pulse. Connection to your heart, come on, use it. So it's kind of a circuit? Yeah, for everybody else, our favorite shop around the city, everybody loves it. That's like a potato? Yeah, little bit. Yeah, little bit of that. So that sour, that sweet, that softness, that's insane, that's sweet, it's that holy sugar. That's like a cure, that's a cure. Cure, yeah. Come on, I'll do it. You like that? Most of you would know, he is the Michelin Star chef, one of the world's best chefs. He was recommending pulse, that's the power of the company. Since we had a lot of fans and these fans were advocates. They started recommending their product in their social circles, to their peers, to their friends and family. This was majorly happening online, but things were also offline. Our retailers, trade partners, everybody was an influencer for pulse. So we have talked about the influencers. There's also a side to the influencers is success, when a brand is successful, there's a lot of counterfeits that come. And with pulse, we had to face the same phase. We had a lot of counterfeits, more than 50 counterfeits available. And some of them looked exactly like pulse, just slight intervention in the name. And the problem that happened was that a lot of consumers, by mistake at the product, counterfeit product, and they had a bad experience. And then when they had a bad experience, they started to write about it on the social handle. Very simple now. And the interesting thing you have to notice is that in their social space, we had these huge amount of influencers which had already faced this problem. They came out first, before we came out to the product at large. They came out first and educated those people. That is the power of influence. Media, a very big influence again. Please have a look. It's a 6,000 crore market. I'm talking about sweet candy. And a third of that is owned by hard-boiled candy which is approximately 2,100 crores. The DS Group's pulse has achieved a sales of 100 crores in 8 months. Take a look. Your punctual role went a lot of brands at the time. And Pulse was sold as a premium of 50% to its MRP. But I'm not going to take any chances with Pulse and take the entire chart back home. But they can't keep pace with the demand production. I haven't tried it, but I know everybody in our Bombay office is addicted to Pulse candy. I think most of the officers would have had the same. It is very important to have a great product for all of this to happen. We also had a large amount of impressions in this social media space. We are still influencing the masters. But slightly differently, please have a look. I have always lived a good life. You are a very good man. You are a very good man. I'm not a good man. Pulse is good when you are busy. Look at Pulse, he is a good man. He is a good man. He is a very good man. What else do you want? Pulse. If Pulse doesn't eat, he doesn't eat anything. He doesn't eat anything. He is a good man. He is a good man. But he teaches you all Pulse candy. Pulse candy. What is your name? Pulse Zero. Pulse Zero. Pulse Zero. No sugar, no salt. This is the first time in all of this. He is called Pulse Zero. No sugar, no salt. We are the number one heart point candy for the last three consecutive years. And all of this was possible because I can influence the play of major, major role in the success story of a brand. Thank you very much.