 Tuesday at Y2 for Fuchannel is where you can find us across all those social media handles at Michelle Lashira is where you can find me across all my social. In this particular section we dive into another interview that looks at innovation in digital business in studio. I'm joined with Fabrice Mugabe, who is the CEO of Mugra EA Limited. Thank you very much for creating time to be with us Fabrice. Thank you for having me. You look dashing by the way. Thank you. Happy Tuesday. Thank you. So I introduce yourself. Who is Fabrice? What do you do? Yeah, my name is Fabrice Mugabe. As you mentioned, I'm a founder of Mugra EA Limited. where b it's a software company that we deal with software development and digital content creations. All right, fantastic. So what is your educational background looking like? Bel länger, yo kwa p doubleshacked jera, такая ni na ubali, ba mteguli yvie wanakinu. Resi wai qiwa즈 n Cafe situ percent hiru para ubuhu h견 propagandu. Kapa pense o GSA? Salpye hamba na ubazeike 없이 high ufandu ni makataba ideas ya kanatwa na zondo. When you say market ideas, it's an idea that anyone could invest in. You may be having an idea, but as long as it doesn't fit in market, then it won't be an innovation. Right, and how important is it for business owners to digitize and have space in the Internet space, that is? Yeah, it is important because we are moving digital. Now we are in 21st century, so you see, everything is moving to digital. I remember I didn't used to have phones. Now we are having smartphones, so that's the first advantage of moving. We will continue to digital platforms. And for any persone who are watching this conversation and they admire and desire to get into business, they are always looking for that idea that will stand out that it will be illaib pointe o ambao. That is just to be known and make in the business world. What is the process looking like when it comes to the formulation of an idea? There are a lot but I would mention 2. The one that is common is looking ahead. By looking ahead we mean look for a working idea. The working idea means the idea that we suit the market. Like there are a lot of people here for example around this area. Now what are we solving to that people? That's one. Two, we can talk of embrace the failure. By embracing I mean if a failure would have been a person or to give him a hug. Why? Because we learn from our mistakes. If you cannot make a mistake technically you cannot run. So when you are moving from analogue to digital and when you want to digitalize your market definitely you have to face those challenges. And how do I identify a gap in the market? By talking to people that's one way because those people that we talk to they already are there in market. Now you are bringing them what you are solving to them. So when you want to catch or to feel that gap definitely you need to talk to them and then you cut across your ego. Because there is a way that you might think I'm thinking this way and other person is thinking that way. The moment you have your thought in mind and that person has another thought in mind you come and then when you talk to them you feel like you can cover this gap. There's nothing that is needed to be done. Now that's how you can embrace that technology. Now you say that if this person is lacking ABC now how can I use technology to help that person? That gap. And what does it take to be an innovative entrepreneur? It takes nothing except your time of course, patience. Again it needs some later skills. Like technological skills yes when you are innovating on technology you have a business skills yes you have to have a later skills on business marketing and you also need to have marketing skills. Because you want to innovate on something that will help people note you as a person. That's how you should think as an innovator. The solution what are you bringing to the table is to help this amount of people. Alright and how can we use the digital space to just increase revenues when it comes to our businesses? Yeah make sure you are always updated or say this like you update your software you have to be always up to date because today in technology nothing lasts over three months. Is this tomorrow there is that? Our new trends coming up every single day. Every single day that's right. And how can we when you mention something important which is the fact when it comes to this businesses and just having a space in the internet world the digital space. So how can we increase our visibility in this particular space and take us to this particular option for to increase our visibility in the business? I can't say that you can avoid the hackers but there is a way you can avoid for you being hacked. That's one way because if I come to your digital platform and find it like the reviews are not good why would I come to you again? So the first thing you need to do you need to secure your platforms. The moment you have secured your platform of course you have also secured your people because in this era what matters to you a lot is what are we bringing to the people. So I'd say first secure your area. By securing area I mean secure all your platforms or anything that you are using to reach the people so that the reviews will be good. If the reviews are bad and comments definitely you will lose the market. So take us what is such engine optimization and its role when it comes to just putting my business out there promoting what I do. Well, such engine optimization most of the people they know it as SEO but what it normally means is the moment you are looking for something it pops up fast. Sometimes we use it as those ads that pops up. So for example I am looking for a phone. If I am searching a phone I get an iPhone. That name that came first on top of the technical search engine optimization on any such engine that we are having by now we only know Google as a search engine but there are other search engines that maybe let me not mention all of them to provide a few times. So when you are optimizing your searches you need to make sure that whatever you are providing is real and the information that you are providing is complete so that people when they are looking for you to know what you are providing at first sight. So now what determines such engines rankings? Come again? What determines such engines rankings? Reviews. Because if you type in a particular name or even a particular brand they come up really quick compared to others. So what determines that, the ranks? Yes, the ranks will depend on how many people are visiting your website and how many people are visiting your products and how often do they buy if you are selling something online. For example, if I am selling this glass how often do I sell, how people do talk to me how people react to me. Interact to whatever you are doing. So make sure your reach is high that's what we call reach and hits on the website. So the moment your hits are high technically you are on top whenever someone is searching for you it will, you see, like for example if you search Mogra, it will top up at first because the rates are high and you know my rate to five so the more we rate you the more people rate you the more tops up. The more visible you become. You mentioned something very important when it comes to websites. So who is eligible to own a website and let's look at that first. It depends on what you want to own and as long as you are above 18 in Kenya having an idea you have to be 18 of course so as long as you are above 18 you are eligible to own a website and again those people who are selling anything can have their websites. Anyone who wants to be visible like in this world you all want to be visible so you can own a website. What about business owners who feel like my business does not require a website they become a little bit sluggish and that will be like one location is just fine by me. This is my advice to them. They will start to analogue still because they are not moving with the current flow of the world the way we are heading. If I want to do something if I am searching for Y254 how do I get to know them? I have never been here I want to know about this and this so first thing I go and type Y254 these guys are nowhere to be found now maybe these are scammers so to avoid that you need to be visible so I can tell those guys who are business owners to have websites and their systems that will be controlling all they are working from. So how do I get mentioned and linked to other websites just for easy visibility what I am doing, my product and my business just getting out there when it comes to marketing. When it comes to marketing two dimension CEOs that's where we come in as Mogra we help you to be visible so for example you are doing ABC you are like I know ladies love those nails now what we will do as we Mogra we shall develop that website for you we help you to be visible then that's it So what is the biggest mistakes when it comes to digital marketing that you see businesses that are actually coming into SMEs small businesses which are coming into the game that are making fear of starting so they feel like if I am online everyone will know what I do and again how will I secure my thing there were hackers who also steal my data or the other my competitors will do what I do so that fear lead to them not to get started but definitely you succeed because you have outcome of fear Alright so what should run why should one continue to invent when it comes to whatever they are doing even in the digital space if your business is in the e-commerce so why should I consistently be looking out to just reinvent whatever I am doing Growth Wealth So growth I mean definitely you want to move from point A to B you cannot stack from A it's like having a kid you would love to see your son and daughter grow from zero to any other level the same case as business if you don't constantly innovate or invent in whatever you are doing you will stack to point zero and that case you never grow actually so even if you are looking for any investors why would I invest in your product why are you still at point A so that's why we need to always think like an innovator for you to keep on growing Take us to one of your looking back one of your innovation that you're really proud of I have three but I would mention two of them Take us to those two of them No my first innovation was on eHealth just as I said the challenges makes you innovate I remember when I wanted to travel to Kosovo I went there without any skills on how to be there now when I get there I got sick I was like oh I wish I knew how the weather was in before now when I was coming back I thought of coming up an application that can be travel it takes you through the way that hey you are going to this place this place is called kindly carry ABC like this place is hot kindly do ABC just in the case of emergence software will track because to normal users AIAA is an efficient agent so to normal tracks according to the nearby hospitals and then it brings you all the nearby hospitals that will be and some people that will be in case of emergence I felt like that could that could solve a lot of the people for those who are travelling like me again there is another one Mogra school I love that one because it's a new learning platform that you can learn using your phone imagine we didn't know that you can learn using your phone nowadays but afraid it's possible so I came up with that application after corona hit the second month I thought it will last that rest for 18 months for us to get the cure or the vaccine that's how you thought if we are getting that for 18 months at home what will happen to our students what will happen to our kids so I thought of coming up with that application that will be helping people to learn online to their comfort zone so you want a couple of businesses that you see that will develop or come up due to covid-19 online businesses because now we are here someone else is outside there for example if you are watching us why would you be watching this show maybe you could have been in an office doing ABC that's the first disadvantage and at the same time it's the first disadvantage because of covid now we are able to learn our other abilities that we didn't know we have so the online businesses I would tell them kindly adapt to the technology because there is no way we are going back to analog that one I can assure you we still progress now we are going back so if you are owning a business or if you are a business owner kindly adapt to the technology because you have no otherwise if not you will still start to point A what is the role of technology when it comes to innovation and also the digital business rapid growth that's the first law of technology again easy of you getting your customers if I want to reach you how can I know that you even exist without technology I would go to someone and start looking can I have her number where does she work can I do this the bureaucracy is a long process to take a long process but because of technology I would go to WhatsApp then I need this and this can you deliver if I want something in a cost I travel I will spend a lot of things then I forget I don't even know whether I get you but because of technology we are able to chat with people and we are able to expand our businesses using technology what couple of lessons that you have learnt along this particular journey of just starting something of your own business and also adding value for digital businesses so what a couple of lessons that you have learnt along the way since 2018 I have learnt a lot but I love saying failures because I like making mistakes the moment you don't collect your mistake you are not learning anything as I said earlier so that's the first lesson I learnt I also learnt that cutting your ego helps a lot especially when you are in this business you tell me this thing doesn't even look good you feel embarrassed it's your product but remember you are doing things for the people not for you so the moment you think you are doing product for you you feel like you want to move ahead so the first mistake we as developers do it's when you are developing something like a software you feel proud of it but the moment you roll it out people tell you no change this you feel like if you love a customer market in your mind when creating a product before you even do anything you need to look for first customers actually that's another thing I learnt because now you cannot develop something just for fun talk to customers look for what they need then come up with something not to come up with something and then you go to look for customers no so that's the best way the best way of learning is actually through failing learning to do better because experience is a summation of all errors as long as you are able to correct your errors then you are moving you are progressing so how can people find across all the social media and see if they want to keep this conversation going and find more about innovation and how they cooperate with the digital business I'm not that active on social media okay but how can they reach out to the business to the business you can reach out as Mogra EA that is on the IG Facebook Mogra EA Twitter at Mogra EA number is 0703 916371 okay we did that one more last time 0703 916371 thank you very much Fabrice for creating time to be with us today we appreciate thanks for having me so that is Fabrice Mugabe who is the CEO of Mogra dealing with all matters pertaining to software development we were talking about innovation in digital business so make sure you stay tuned to have so much coming your way right here on why in the morning and if it's Tuesday it's entrepreneurship Tuesday at Y2F4 channel so you can find us across all our social media handles that Michelle Ashira