 white things with a heart rate monitor. So are you saying this is the first analog watch with heart rate monitor? Yes, we believe this is the first analog watch with a heart rate monitor. What makes it exceptional is a 25-day battery life. So it's got a rechargeable battery that goes 25 days without between charges. It's monitoring your heart rate every 10 minutes, so that you can put it into activity mode where it's constantly monitoring your heart rate. It also is monitoring your activities. So this dial here is measuring steps, but when you do an activity, it will automatically recognize up to 10 activities. Things like swimming, it is waterproof. Swimming, soccer, ping-pong, running, walking, it'll automatically recognize that. How does it recognize your plane's ticket? It recognizes based on the accelerometers that are inside the watch. We've taught it different algorithms for the sport. And you have one color or? There's two different colors in the 36-millimeter model. There's this one here, there's black and there's white. And then we have a 40-millimeter model here. Same functionality, but with a larger bezel. So on the outside, you have this sort of chronograph-like feature. And you have a beautiful display. What's going on here with this display? So right now you see in demo mode heart rate. So this is 70 beats per minute. And in fact, I'm getting a call coming in on my phone here. It tells me my phone, I'm getting a call from a guy called Axel Meyer. All right, that's happening live. That's awesome. So it displays information. Yes, it does. It shows text. Yes, it does. It does not give you the full text message, but it does tell you who's texting you, who's calling you. Just gives you the name of the person, though. It does not give you the details of the text. Maybe an update could have that. Potentially, yes. Potentially, yeah. So it scrolls. Now here's an example, lunch with Thomas. And does it vibrate? It does vibrate, yes. In fact, that's what set me off when I started vibrating here. So have you had vibration before and why things smartwatch? No, if not. So the first time you do heart rate, vibration, display? Yes. Do you still have a Swiss movement? Or is it not? This is not the Swiss movement. It's not like this one. This is not the Swiss-made version, no. This is French design. French company acquired by Nokia in May of 2016 and now formerly part of Nokia, yes. Nice. How much you cast? This is US$179 for this model, and the 40mm is US$199. Which is great. Yeah, we think so. It's like a swatch, basically. Quite better. You've got a little bit more going on. That's right. How reliable is the Y-Things? The first generation, very happy with that. Very happy, yes. Very popular, right? Very popular. If you look at our scores on either the Apple App Store or the Google Android App Store, four plus stars out of five. 100 million followers? 100 million users? Yes. Millions. Millions of white things, smartwatch users. That's right. And this is the newest one. Launched, how soon? It's today. Goes on sale today. So people can buy it right now. You can buy it right now. It's beautiful. Thank you very much. Very cool. And what's the software inside? The software? You mean the code? Yeah, it's just something that can be updated and where it works. It's all based on the app. No, no. It's an over-air through the app. So through the app that... So you've constantly got... Let me try it on to Apple Play. So here's the app. It goes along with it. Is that lots of new features compared to previously what you had? No, it's basically the same features, except when you connect to a Steele HR, you get the heart rate data when you sleep. You get the activity data when you walk and you go to activity here. So I'm currently at 6,772 steps from the day, out of a target of 10,000. Is that more accurate than a phone tracker for the steps on? I think it has to be because inherently it's on your wrist the whole time. Sometimes you leave your phone on the table, right? So I believe it is. But when you move your arm around, is that more accurate than... No, I can't come on that. So then you have the steps? Steps. And then this gives you awesome time. It also gives you... There's a phone call coming in from the boss, for example. Nice. Is there any chance that you can... Is there any chance you can configure what goes on on the display? It depends on what your smartphone. So just now I was getting a call from a guy called Axel Meyer. So it's just about contacts? And that's... Yeah. So it comes out of your contacts. So in fact, I'm calling him back. Yeah. So whatever comes into your smartphone device will show up in the short text on the screen. We can't have the watch to make a reply. No, you cannot. You can touch the button to turn it off. Now, when does it do the button? The button just basically stops the vibrating. If you have the alarm feature in the morning, it turns the alarm off in the morning. Or when you're going to start working out, you hold down the button. This is the demo model. It won't do it. But then you go into constant activity testing as well. So it's 25-day battery every 10 minutes? But every 10 minutes we check your heart. Right. Are you able to do a shorter battery life if you do constant monitoring? If you had it constantly monitoring, yes, your battery life would be reduced. Have you said it to constant monitoring at all? No. Oh, no, let me rephrase that. Assuming you never turn it off, then theoretically it would be constant monitoring all day. Yes. All right. And then the battery will not be in so long, will it? No, it will be shorter. I don't know the answer. Something shorter. All right. Would you simply recharge it with that? Well, you have two batteries in that one. One for the watch, you do it one for the day. And an electronic one. I don't know the answer. Can I give you my card? You can.