 I think that it's just another example of some stores that can't compete against these retailers because they're selling things cheaper and also Dressform just didn't keep up with the online merchandising. People wanna buy things online and if you're gonna get people into the stores, if that's the only way to really sell most of the products which is the best way to sell because if you're seeing something there and it's in your face and it's on sale, you tend to buy it more than just ordering online for the convenience and they couldn't get people in the store. So they're closing all of the stores, I guess within the next year, 650 stores. That's a lot. And if you look at the stock, Asna, the stock is now a penny stock. It was worth over 23 back in 2014 and that was only five years ago. Now it's pennies, pennies on the dollar. It's unfortunate, but it's another example of a retailer just going under their ways. And also, you know, a lot of people that shop with Dressform and also like Chico's and so they're seeing a little bit nicer products with Chico's. The ladies are going from the dress barn to the Chico's, I think. So dress barn just couldn't make it. I'm curious about Fast Fashion and Fast Fashion's role in all this. The rise of Zara and other companies that are able to just turn the merchandise around within a matter of weeks, not seasons. How does that play into dress barns closing? Again, it goes with the whole thing. How are you gonna get people to buy? You have to get them emotionally excited or it's the price point, okay? And again, you know, buying clothes sometimes really is the excitement and the emotions of it because you think it's something that's a hot item or it's in style for in this season and you wanna buy it right away. And sometimes it's not the price. So dress barn had good prices but they have other places that have good prices too that you can buy. So the thing is they couldn't excite people to buy the fashion of that time with that specific, you know, whether it's spring, summer or fall merchandise. It just couldn't get people emotionally excited to buy their products and they couldn't compete anymore if you're looking at A versus B, the sales for the price of it, it just, people wanted to go to B versus A, which was dress barn, you understand what I'm saying? Yeah, and Melissa, the physical space of these stores still invaluable. We see a lot of online players opening up more and more physical locations. When does it make sense for a company to simply shut down versus maybe be an acquisition target for an online player? I mean, but, you know, you look at the stock like I'm saying, I mean, they're well past the acquisition phase. Like they should have been looking at that when the stock was around maybe $5, $6. Now, if you look at it, you say, well, who's gonna buy it now? It's, they let it go too long. You understand what I'm saying? Like you're probably right, there was a point that they should have been looking at that that people in charge though didn't or they didn't work hard enough to find someone. And so at this point now, it's next to worthless and that's why they're shutting down the stores and it's unfortunate, you see this happen over and over and over again. They have to act faster to either improve sales or they do have to find someone to buy them out. And they didn't act fast enough. And now you're not gonna find anybody most likely. Well, one company seemingly coming back from the dead right now is Toys R Us. I'm curious how, yeah. I mean, I'm curious how you're reading into this. Is this a new, a Toys R Us for a new era or is this sort of just a little blip in the history of the company? Well, you know, you look at it, you say the timing of it, they're probably gonna come back and open up these new stores now before the holidays. So they're probably have a great sales right out of the gate for the Black Friday and the Christmas holiday sales. But again, are they going to be able to make it long term? If this is a turnover, if this is a new phase for Toys R Us, what are they gonna do differently? Now they're saying they're gonna have smaller stores that used to have 30,000 square feet. Now it's gonna be 10,000 square feet but that's still pretty big for stores. So they said they're gonna have different experiences for consumers in the stores. But I mean, if you like Toys, it was a great place to go because you had everything, everything under the sun but they couldn't make it. So again, I'm not sure that just having smaller stores is going to be enough. They need a niche, they need something. And even though they'll probably start out really well because of the time of the new stores opening with the holidays, are they gonna be able to carry up through through the periods of the year which is pretty much January till October when most retailers are slow because if they can't make it this go around then they're probably not gonna make it. Is there space in consumers' consciousness for a specialty category specific store like Toys R Us where you have Amazon, Walmart, Target, investing more in the toy space because you're going there anywhere. You're doing your entire shopping trip at these e-commerce giants. Is there even space for something like Toys R Us anymore? Sure there is. There definitely is. You've seen retailers do well that can, that again, it's the specifications you say this is a really, really special thing. I'm gonna use as an example even though this isn't about a store. I'm gonna use American Express. Now that's a bang. But American Express, people pay more because they've made it a niche like this is a special, special card. So you can have stores do that with products. This is really special, Tiffany's. Tiffany's is a good example. Tiffany's is done well and they sell jewelry and it's high end and they have some low rent things but again, it's Tiffany's. So you have to find a niche where it's about, again, it's the emotions. This is really special. I really wanna get this toy at Toys R Us or whatever it is but that's the marketing. That's the marketing department. The marketing department, the people that are running that have to find a way to make it so special that you wanna go, you wanna go to the store, you wanna buy the toy from Toys R Us versus buying it from Amazon.