 We are back. Hama unase maje veniako Mr. Kujichocha? We bring barabak after that break. Oh boy, oh boy, oh boy. There is none like this guy in my life. I know you had missed me. I see kwaubaya. I truly have missed you. So we are grateful because we have a panel. A panel of guests. Yani awani wadzi waunguvu sana. Na tunanda na awa on na jita the brand. So kwa ni the brand. A lafukuna wengina na the brand. So today we want to really know what is this about the brand? And what is it that they feel that they are brands to influence the brands. So without further ado, tukaribisha wa geniwe tuwaleo kama bawa they are known for better or amani lack of words, social media influencers. Tukonama weji wei nyewa. Tafadali wadzi tambulisha kariboni sana. Sana, sana, sana. Together na ehm the brand. Ehm the brand. I did introduce eh. Kama zina ni lean the brand. I am the online strategist. So. A mina julikana kama spikes official aka the voice of influence. Ya ok. Mina julikana kama jena the brand. Just jena the brand. Ha ha ha. Ha ha ha. Ha ha ha. So utatanya wuwe tu ambaia you guys all know she is the brand behind jacy circle show and of course at one b ni ni ni na fa niya, as far as influencing jacy circle show is kwa sana. Na bide, buna berojtuko kwa followers matu, badafika maka. Mika masasa, leo ndiwile si. Ape rei, soli ake. So, leo me wa moku niya kakwa ni. Nwa wato mwiziki yangatiki. Tukiku salimi a tukima. Ako na shida. Social media influencing ni wide. Actually, aiku wangi about the number of followers peke ake. Number of followers ni kama 2 a by the way. But it is not the basic thing. So, eki kuja kwa J.C. Circle. Mi hu focus more on the interaction. Ya, the show itself na mafans. Mafans kufili wa warmth na hosts. Kufili ni kama, wa me impress. So, wa fil ni kama show niyao. They are part of the show. So, it is more for J.C. Circle, it is more of interaction. Rather than even the followers. Although followers is a plus. So, but kuna followers unendangakiki gain pole pole. Kuna piyendi a ku gain a raka of wheat, a ita makes sense. Because hawa ta kwa legit. I know. Nene nene nene nene. Nene nene nene. Palinumafika. Tukitaka tuku fiki shia 100k. Tuna yaza kuku fiki shia. Laki ni a ita kwa na. Laki ni a ita kwa na maana na get. So, kuna ili a ku enda raka unahit 50k at once. But haida nene ma impact kuba. Nakuna ili tuia pole pole, but you get legit followers. Siwa lambo wa naku unfollow. So, do you after a while? Eh, kuna hawa. And then, sa atuna a itanga kuna ghost followers. So, unahika post, hawa like. As in, ukotuna namba. You get, hauna interaction. Ukotuna namba. I see what you mean. Tumikabi sa. Ayasawa. So, sa tundu kwa the voice of influence. When you are certain owner. Thank you so so much for making time to be here. We don't take it for granted. So, as far as you are concerned. Women say, ukatu chocha, ukatu chocha. Itka kukuna spikes to even turn and post notificate. And you say, wukuna mawa. Come on. Game, game, game, game. Tuka jengwa. But then you have to give a game. Tuka jengwa. Follow, follow, follow, follow. Anafu kicha, ika enda kwa. Ika toka. I think kuna, Unejiwa kuna bile, Brands ataka hintu kwa ambiwa hibila. Kini, kuna teima nikuwa na. And you don't have to spikes. So, ni spikes jzei kwa enda. Ika toka hintu kwa enda. Ika, nika. Ika toka hintu kwa enda. Ika na ika na, akuna followers na game followers. Easy to be haja kukuna. There you go. Sasa toa ambiwa. How? Because we are still following you. And you are the voice of influence. And you are definitely influencing us in so many ways. Lekini sasa tuna gain aji ju tuna fil mi brandi ya kundun. Nende liya kupush. Nende liya kubrog. We follow you kunao. So, sasa ti siya. So, gain through you. Ti siya na wataza maji? Nene nene nene. Thank you so much for this opportunity. First, ngependo kusimaiwi. Ule liya na meseima. It's not always about numbers. The reason why neli yacha, it's because we realize, okay, yes, people think being influential is about getting the numbers. Of which they are wrong. And meseima kuna ghost followers. Kuna wala tako follow lewa wakwan follow. So, my perspective of influencing is to change someone, someone's life. The reason why I stopped, and if you are keen on my post, I create memes. That makes you happy. I create happiness in people. We laugh every day. Because, mimi sijiwia ble niko, sijiwia ble uko. So, through that happiness perspective, at least there is something that will change in your life. There are other things. There are so many things that affect our community. So, me uchukwa that platform, since I have the numbers, yes. And I have also the influence. So, I'll use my influence to change the community, someone's perspective of life. Yes. So, that's why now through Spikes Visual, yes, now Brandyako, as a camera person. Yes. So, these are two clips, not two kiyanga, or what to now watch, okay. Ile uki uki watch. Of course, there is something ita rangkwa mindyako. Na ita change. Very true. Okay. Okay. Wow. That's an insight. Guys, we're doing this very, very fast. Sorry because we're pressed for time. But I wanted to take every, you know, nugget you can be able to get from these guys because it's not doing justice kwa leta palafu huja jengeka because unlike, you know, unlike me, penginewo kuna jua, but min kuna jua. Hey, I need numbers for me to be termed as, you know, an influencer. So, to me learn nivutu zingine si lasima two numbers, it's all about interaction na wene una rich kwa watu. Sasao? Aya. Last person. Jenna, the brand. Yes. Sasao, wewem dem. Uka nana na ume build brandyako na kila kitu. Congratulations for that. Thank you. Thank you very much. Sasao, as Christians, tu na kwangana challenge kubu asana because as an influencer and you know social media do kumeklata kila kitu apu. As Christians, ni nanbeliva, soda tuku apu na tu na kwangalia, no na tu influence. So, how do you align your influencing on social media irilet na principles na God na wezeku influence watu in the right avenue Goda mekupatiyo platform. Okay, first of all, thank you so much for having me. And then about the part of turning my followers into something influential about the Christianity and all that. First of all, when I was starting, I didn't know where to start and how to reach people. So, I aligned myself with the people that are involved in there. Go spell industry. For example, size 8 and all that. So, through them, I was able to influence other people and be able to tell them that this is the right way to follow and this is which way to follow. And also another key point is that you have to take someone that you can look up to. For example, Sally right now, I can look up to you. If you know that Sally is the person that inspires you, follow that person, tap your blessings from them. You know, there is sometimes God cannot bless you directly, but he can bless you through people. So, if you can be able to tap your blessings through Sally, that is everything. So, if also Sally you can use your number to influence other people, telling them the word, also telling them that it's just not, your blessings cannot come tomorrow, but if you hang in there, that's it for you. And especially to chipping to that? Ya. Actually, my totally agree now what she has said. Yes. Relating to social media and Christ, we are all there, kinamutako social media. So, what is happening? A lot of things are happening outside here and there is no one to talk to. Always, if part of them say mwenyako willing kwangere, yes, we have the main streams. Kunawe langine, they might not talk about it. Not everyone is able to access the media. So, social media is a digital platform whereby kinamutako. So, why don't you use that platform to spread God's word? Ya. So, Sally, kunae lakwangere apu? Not really. I think I'm a killer kid too. Okay. So, now we come back to you mama. So, here you are and that, we can all changia. So, JC Sakul is a brand. Sally Nyuike is a brand. DJ Nix, the spin doctor is a brand. So, not forgetting, lean the brand, badu, you know. So, ni tactics gani and by there you don't need to share kusama ini secretiangu, but feel free. What are some of the tactics that you guys use as influences to push a brand? Okay. Ambo isikue ni wanyotuna sema, ghost utlone, kanatu ni numbers, but actually brand inafili ikuna influence kiasi, kina zanzanaya? For me, the major, I can say the major tactic that I usually use. You know, people outside there, kama sasana, for example, sasa Sally Nyuike ni brands. So, kuna mtu pali inje ana kanga, ana watching JC Sakul ana feel, Sally Nyuike ni brand kubuasa nasiwezin fikiya. So, now, the basic kama the major thing ni ufa anya ni kumekshua, like kumekshua, ule mtu pali inje ana feel. Yes, nga sali kwa TV, but kuna weni ni bestiangu, kuna vile, she's my friend, ana feel, because Sally anongi anga nae social media, you get. Social media. Yes. And you ina working as a plus for your brand because now people will feel like nga jwa pali inje kuna ile noshonia so and so ni start anongi angi na watu wata tukimongelisha na tuwa sio, minu. So, my work is to make sure your work is easier. You get. Nekushika. It's to make sure your work is easier na kumekshua kuna ile warmth between Sally na watuake, between nicks na watuake. And then for JC Sakul, kuna ile warmth between the show na watuake. Same na linda brand. I think what one is as far as other what's up people na muna fanya I know. I know. Responding to all the messages when to a blue tix. No, no, no. I am not a blue tix. Blue ticking, blue ticking. So, you end up as a social media. Muna konfang. Oni ksa isoma. Okay, but kata jivu. I just say my name. Me, me, nim tuwa pali. What are spikes? Text messages. Spikes said to jivu. Okay. Me neza se maivi. How I work with brands. See your brands out in Tafania Kazinas. Okay. I have my own personalities. Same to you. Like Sally as a brand, Nik as a brand. Lazi ma ni understand your personality. Is your personality matching with mine? Then you can easily work together because brands working together is like marriage. Yes. Agree upon something, then we come up with that good solution at the end. Yes. That's how I work. Very simple. Awesome. For me about building brands and working with other brands is about perspective because if you say about influencing we are all influencers. If you look at it at a followers perspective because if you have 50 followers you can influence 10 people to go with you to Nakuru right now. That is influencing. But the question is what are you influencing? So that the way spikes has said the people that you choose to align yourself with. If you want to align yourself with people who are like parting every day that's fine. We want to judge but for me when it comes to brand I have to understand what am I learning from you as you learn from me. It's not just jumping into the bandwagon so that people can say you are an influencer. No. It's about understanding the perspective and what you bring to the table because when you understand what you bring to the table you are never afraid to eat alone. Wow. Deep. Very profound. So really quick and this you know one of you can decide never turn the money so it's like is it a calling or was it a decision that you guys thought you know what I'm actually an influencer on social media let me just do this and then wukaansaku build so either I can say the guy can start here. So for me na the same it's a calling actually the name voice of influence nili toka church Yes. Nili feel. Then I was told that you need to do something about the acts and entertainment industry in Kenya. A lot is happening and no one is speaking about it. Yes. You have the numbers you have the influence use your influence to change the music industry. Yes. Okay. Ladies. For me for me I wouldn't say it was not a calling but it was something that I was so passionate about. It started come up a passion. So I was really passionate about it and all that then I did my research and everything na nika juakumbe is a way that you can influence people outside there positively using social media and then another thing came as a plus of which I ended up working with people or gospel industry a lot. So it was something nili kuja trivokama passion of which now right now as a way of influencing nimi unangalie witu zina happen kwa industry and all that but una feel like akuna people are not talking about them ama unadari buku find solutions to them na nini nini wuna kosa so in dioma na kuna something na fa niyanze at least nina tackle I'm starting something nina tackle lizo witu witu zina affect zina affect I mean sorry gospel industry as a whole because what you pala injew anangalia gospel industry in dioma prela you get so na umtu akimsali akimes for instance na kwa kakwa shuia gospel buna na fa niyanze nina eza fa niyanze so I can start I want to start influencing now guys through social media but via something totally different in account witu yes yes zina okay for me I think influencing and all that social media is calling because if it was something that everyone would be doing it and yes many people have likes and you have followers but what it is that you do that it is unique from everyone because for example when I started I didn't even have a smartphone I used akamuli kamuizi and there is something that I believe that one day God will show me the way and it's through understanding your passion and knowing what you are doing that's why we are here today because for example Instagram Instagram was so lit in 2016 yes these people can agree and Facebook was lit on 2014 2015 and 2016 but Twitter is it has never gone out of date so what for example the people that knew in 2016 that you can gain you can follow and you can unfollow they have followers but right now we have like 50 likes and 100k followers but if they knew that it is about passion maybe many of them wouldn't have fallen out like right now but why are we still here because it is understanding what you are doing and why you are doing it and it's appalling so after all sitting down we are humans in there we definitely gotta gain something and I'm talking about finances so how are you benefiting as voice of influence the brand pushing your brand on social media that is a very tricky question because most people don't understand that being a social media influencer is something that apart from it being passion it has to put food on the table at the end of the day so many people will be like fanyakazi mungu but at the end of it if you people are being paid to do what you are doing in the case that you are being paid why not because at the end of the day we all have bills to pay and there is something that I always say you cannot expect your friend to be doing everything for you for free all the time they have bills to pay and they cannot do it if you keep asking everything for free because you are friends so understand which brands can build you as you build them as you are gaming I will say I will take myself as an owner of a shop you two guys are brands Nix unataka maziwa kudukayangu Salu unataka mukate kudukayangu utaku yatuni kupe it's that exchange I benefit to benefit at the end of the day we all rise up towards a certain standard awesome I will echo Genad's words because that has been my biggest challenge I know yes to thank Christ to Gengani to Gengani Sisi wanted to fanya to fanya kaziama now people should understand mainly fight naios because what you have to understand at any job like what you are doing is you are asking if you are going to buy a shop if you are going to buy a shop I will raise at the site I will tell you how much you posted on Instagram and I will post so the question is what will you post you get what will you post what will you post what will you post this is a job so I am supposed to get something from it as we appear to get something from it now we are going to fail sana by the way hit it sister hit it hit it want to fail sana want to cut to a support but how a turkey cut to thought took on a needs took on a needs you know they want to mihaile God is blessing talk of corporate sana the same question talk of people now who are not brands but not individuals but company corporate how do you choose who to work with considering Pia kwa aligned kwa muna choosing yaji how to work with those people okay when it comes to corporates I'll say again let's manage as a corporate what are you offering what is it that you're selling out on the market as you are selling it out is it for the general public because I understand each and everyone of us being different influencers we have different categories and different audiences so as I'm taking your brand is your product or service equal to my type of audience that I have yes I think about that I'll say don't be so thirsty for opportunities that you drink from every cup that is handed to you because their companies for example right now I know a company that has been looking for a social media influencer in turn since 2015 they have been recruiting interns ever since you know that is the way of looking for influencers and not paying them so you should also be aware of the people that you are choosing to work with just because they are handing you a plate doesn't mean that you need that meal true awesome me same too as in you should always say work because vile tu jena mesema me bia tu kuna when yena jua actually actually there's a company that I know kazi aw ni kupik influencers wana kuchkwa tu amekwandika then you'll work for them for a month they'll not pay you and then of course tu spolipo wana achajob after the next month uta ona wami picking influencers mungini and that also goes to us bia as influencers ni apu kuna kujia piyana yo yo vile jena mesema yo you should always be careful wuki choose ni ni and then know your work na jua wuki piki wana kampani moja u drop iwe tena kampani ngini iku pick iku drop at the end of the day kuna shida sawa sawa being influencers it's not an easy task I must say and like you all said if it was something easy at a system kutuna faena lakini we have only established one thing it's a calling and because of that many of the times that you have to tackle so many things and unfortunately a lot of it one in negativity because apu wana kujui you know and so you receive the wrath of so many people some will you know condemn you some will judge you in so many ways but then the beauty about it is because we know Christ and Christ is in us we are able to find refuge and us as JC Sackleshaw for us is to stand with you and as we trust that the Lord shall use you more and more and yes that may the Lord continue to shield you and to protect you and I'll speak Sam's 91 and everyone of you especially the verse that says verse 14 because he loves me the Lord knows that you guys it's a calling and he knows that you love him he says I will rescue him I will protect him for they acknowledge my name they will call upon me and I will answer them I will be with them in trouble and I will deliver them and honor them for with long life will I satisfy them and show them my salvation may you experience that every day of your lives it's not easy and as you lift up his banner may he also be there for you and you be able to experience his salvation in Jesus mighty name thank you so much for making your time and being here definitely given another opportunity we shall be able to chambua zaidi this one clearly indicates and this is to you mama our producer we definitely need from beginning to the end you will see who immediately we will see we will see because there's a lot to learn guys from these people and I'm sure we'll learn nage to one or two just like I have so now I need to be able to conclude the show but kuna kitu ni kukatsho they have not shared their social media really at a way unata kunata media jao ya sababu what you want at our follow pal you want to follow we want to be your audience me I want to be your audience then I will see as you can clean the brand clean the brand at clean the brand kila mahali clean ni L Y W N E wow at specs official platform at Jenna the brand everywhere nice alright they have really knew what to do so neither konata kunata follow right now but anyway we need to come to the end of the show and this one is really hard because personally for me when I say end it actually means the end