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Published on Jun 21, 2009
The 1963 Avanti was the last ditch effort of Sherwood Egbert (his real name) to rescue the faltering Studebaker. Once again, the company turned to its ace in the hole, stylist Raymond Loewy, to conceive a car that would miraculously turn things around. He rented a house in Palm Springs and there with three young designers and with missionary zeal embarked on creating something new and revolutionary. The result -- the Avanti, got attention but didn't save the company. Studebaker was gone three years later.