 Now the pros of selling ice cream is because now you can batch create these items. So at one point in time you can create 40 different batches and then shove them in the freezer versus a on-demand food business that you have to be on site and create it and deliver it right at that moment. Another pro is that you can actually limit the amount of volume you're creating mainly because of production but also it's a marketing tactic. Creating limited addition allows your customers to have even more desire to buy from you. In addition to that once you've figured out your recipe it's simple for you to replicate that recipe and add in different ingredients and on top of that the margins are relatively healthy running at around 40% margins.