 Okay, perfect. Okay, so We'll run an engagement out on this one hit the three lines my ads manager So now we have the post up. We did the edits everything is ready to go now We just come here click ads manager and simply go to the full setup here Okay, perfect. So Okay, and and as you come in you always want to make sure you're in the right account Which right hit the drop down at the top Northwestern Christian credit union hit that drop down top left up No Right above no not that drop down right where you see north to the right and campaigns you see campaigns up Sorry, David. No, you're fine up Just to the left you see Northwestern Christian credit, right? So these are your accounts hit see more ad accounts So you just always want to make sure that you're in the right account That's all because as you navigate to the platform, sometimes you'll be in the Christian Daniels one Right, although it's one account We want to be in the business account, which is that one, right? Yeah, so we're there. So that's perfect. So always double-check and then Real quick while we're here Always shade the blue to gray when you see it completed. Let's always and these are the three tabs. So let's just um And can you get rid of this left side this left column? What you always want to do is just simply even though the ad is off the third one down it completed It's off. It hit the calendar Schedule and it's off. It still remains blue. So you always want to shade it shade it gray So so when we're setting all this up, there's three tabs the campaign and then you have the middle tab ad set ad sets So click on that one Shade this one to gray and then you have the third tab to the right ads for one ad set Shade that one of gray as well. So the third tab there you go So these are our three tabs These are the three steps that we're going to go through as we set up the ad shade that one to gray Perfect. So we're good. So now just just uncheck or either hit the x one selected one selected one selected at the top What do you mean right here on the side? No, the blue one selected just x that out. Oh, yeah Excellent that perfect and then now we're just Perfect. So that's how you want to And it's just really just color coordinating everything just making sure that Off as often on is on gray is off On blue is on so now let's click the green one. We're good. So we'll fly through this next one Okay, and what we're going to do here is we're going to hit engagement So engagement is simply just getting getting that local audience to see that post And am I going to do brand awareness or reach? No, we're going to do engagement. So engage These are all the same parts. Gotcha. Yes engagement. So we're going to do post engagement at the bottom Which it's already blue. So we're fine there and then we're going to click continue Okay, so now as we go in what we want to do is we want to make sure at the top the title we always want to name it so Why did the chicken cross the road image that could be the title of this one? So right there? Yep post engagement. So let's delete that Every every level which is our three tabs. That's what we're working in Has a title So you'll always want to um Why does it want to refresh my screen? um That's fine. You can It will put a title. You'll always want to name the campaign. So at the top we're gonna we're gonna just Whatever whatever name that would be Chicken cross the road and then and then what we can do is let's put let's put let's put image We'll put image and then in parentheses go ahead and give it a space In in parentheses. Let's put engagement So this is very important naming naming each step of the way. There's only three steps So we're going to name each one. This is step one. This is engagement. So now we're gonna We're going to hit the categories. We're going to Click the drop down and we're going to go down to credit Yes, we're going to always go with credit credit. Okay. Yes. And so now we get get rid of the drop down So click away. Okay. We're going we can leave united states. That's fine. And then We'll scroll down. We have engagement and then we have we have scroll down And then we have post engagement. So we're good. So now we're going to click next Okay, perfect. So now we're on the second step Okay Okay, so No, because each step is different step one step one Was simply choosing the objective which is engagement Okay, step two is now where we're going to choose a location and the budget So what I would do here is I would just title it the location and the budget so let's Right here, right Yes, so let's just name it the no not not the word location the actual location like where are we? Oh, sorry. Sorry. Sorry typing pressure valley. Perfect. So type that in and then just push you know put dash Whatever the budget is I don't let's say $50. Yeah, perfect Perfect. And then now we'll scroll down And then all we're going to do is we're going to change out the budget We're going to change out the the daily budget. We're going to go lifetime. So We'll we'll hit the drop down there and then we'll go lifetime and you could just put 50 In the in the 350 spot. So and that will change as we probably update this calendar You'll you'll see it change, but we'll have to just put it back at 50. So now let's go Let's go to the calendar. We'll always start the next day. So we'll always go next day 6 a.m I like that you always said 6 a.m. So yes Perfect, and then this and then we'll just stretch it out 10 days Or you can even you can even stretch. I'm only going to go to Wednesday because Wednesday I'm going to have a new ad running. Perfect. Perfect. Okay, cool. So we'll do that And then 6 a.m. Okay, perfect. And then we'll scroll down And then this is where we'll actually choose a location. So click on edit So you see United States there we'll just code and hover over United States and edit And then you'll just simply type in the location there will x out of the United States to the right There's an x. So if you hover over United States, you'll see the x just X that out and then just type in the new location Treasure Valley or Yeah, Treasure Valley Okay, so if that's the the the actual Location rename the top And I could do 20 miles out that covers the Treasure Valley. Perfect. That should be the title of this step. It shouldn't be Treasure Valley So, oh, yeah, so that's why it's very descriptive. So yeah, go ahead and put that Napa And then let's go back up to the top and rename it. It's not Treasure Valley. It's Napa Okay, perfect. Okay, good. So now what we're gonna do And then and then also let's put there too Napa 20 miles Because that's that's what we're gonna do as well. So perfect. Okay. Now we're gonna scroll down and then What we want to do here go back up Napa go back up to the What we want to do is make sure that the drop down no Napa go to location. Where am I at Napa? Sorry, I'm looking for Napa Right here. Yeah, okay. So change the 15 to 20 and what's very very very important Because there's a there is a huge difference. Well, I could do 25 miles. I go Yeah, that's fine, but type it in so hit the drop down 24 Where is that 24 miles? Oh right there type it in type in 25 and just hit enter Okay, so what's very very important is right above it people living in or recently in this location hit that drop down Right above Napa Hit that drop down. So these are very very specific. That's my faith. Yeah, and I want people living in Yes, perfect. Okay, so we'll scroll down age You can leave you can leave age scroll down So we got we got age and then we and then detail targeting. I would just leave detail targeting open I wouldn't even put any any targeting words at all Language change languages if you want Maybe just put English and it's English all so if you type in the word English, you'll see the drop down And you'll go English all so just type in the English all yeah, perfect And then scroll down and then what we're going to do is we're going to leave it on automatic placement Which is which is recommended automatic placement versus manual placement Click on manual placement that way I show you and educate you at the same time manual placement Well automatic placement is leaving it and allowing Facebook to place it on all of these platforms So if you scroll down Facebook Instagram Audience network all of these checkmarks is where that ad would go Under automatic placement now not every placement has the most engagement So Facebook ends up allocating the funds to where the highest engagement is at So for example, all these are checked if when Facebook runs it and they realize that only Or not only but if they realize that the majority of the engagement is coming from the news feed Then Facebook automatically allocates the budget there So although we go automatic and everything is checked Facebook is not going to put it where it's not needed anyways So sometimes I'll edit and uncheck everything a lot of times. I'll just leave it automatic But but this but Facebook does give you the control to put it where you want to put it But I'd rather just rely on Facebook. Let them put it where they already know it's going to do best And okay, that's automatic. So automatic placement is where we'll leave it at And when you go in the future as we run Instagram ads When it's automatic placement, you notice the Instagram was checked or it is checked And and and it's going to hit that it's going to hit Instagram as well under automatic placement But in the future when we want to run Instagram ads We're only going to do Instagram. So we would go manual placement We would uncheck everything and we would only check Instagram watch dude again hit manual placement So if you hit that scroll down, you'll see Instagram check everything and just keep it on Instagram Instagram. That's it Okay, but but Instagram we want to make sure that the the image is is the right dimension We want to make sure you know is the right dimension So that's why you'll want to run it separately and you'll want to know the metrics separately. So But in this case automatic leave it automatic. It's an Indian ad so Automatic fine. Okay. So scroll down And then we're good here Next yeah, so that's step two. We're done there. So now this is the final and third step and that's it So at the top I would just yeah take away the the title new post engagement ad. Let's just rename it Chicken chicken cross the road image and we'll just leave it at that You don't yet need to put anything in parentheses chicken cross the road image. Okay, perfect And then and then right here the Instagram account This is what's not connected yet that Instagram account Is not connected to this new this new ad manager Yeah, which is which we'll do that on on our next call because really next call. Okay. Yeah, we'll connect we'll connect it So add setup use existing post. That's fine. And then right below it. You see select post So we're going to select post And then you'll see that post right there and then we'll click continue We'll click it and then click continue and um and what you can do But it's not it's not it's not it's not the main objective You can go ahead and add the button And and and add the link to the website. We have the link Right, we have the link in the text. Well, it's also just add a button to it as well My as well. I mean it might as well But again, the reason why it's not going to do anything for us is because there's no pixel on that page Right But to have it there for vanity purposes just in case someone wants to click on it. It's good. That's So let's just go to grab the link for yeah, let's just grab that And you'll want to grab the whole thing HTTPS. Yeah, the whole thing and we'll just copy that and then just paste it into the actual To the right thing no go back to the ads manager Oh, right. I'm like, what happened? Okay, right here paste it in there And then and then if you notice it at the top, there's learn more So there's many different options, but learn more hit the drop down just so you know There's many different options many different call to action options call now get quote learn more send message But learn more is is the most engaged button It's the most non-aggressive A button right it's it's what's facebook even recommends going with learn more. So yeah, we'll update post And now you'll see that button right there. So there's the learn button to the right And then last time you talked about how we create these people in an audience that I keep We're going to show that we're going to get to that part right here in a second So so now we scroll down and we are good. That's it nothing else To to Need needed to click on so we're going to publish and that's it and so now in the next couple hours That ad is going to now go in into review in the next couple hours. You should you should receive an email from facebook Saying your ad is scheduled or running And that's the email you're always really looking for is that that means that your ad was approved really So and then I forgot how we go back and it always gets stuck here Yeah, it always ends up getting stuck. So what we'll do is we'll just simply Open up a new tab Let's just open up. But in fact, we could just go back to the facebook tab. You have it at the top facebook Yeah, go to the facebook 20 plus Yeah, facebook and then hit the home right here at the top hit the home And then go to add manager to the left And then we'll see a blue button at the top in the top right and we'll click that it's it's the blue review and you'll see three Yeah, review and publish three. Yeah, click on that blue button and then simply just push it through here So we'll click that and then we'll click the green one And that's it. So now let's close out the the other one to the left of it 24 percent close out that one Yeah, close out that one And and so now yeah leave so now we're good here. We're good here. So let's refresh this page here refresh this one And and now you have that ad scheduled And it's perfect. Okay, good. So now if you go to yeah, yeah, so we're good So now let's click on the three lines and this would be our last part click on three lines Let's go to audiences to the right down. You'll see audiences And and and this is what you'll always want to do is whenever you set up an ad always make sure That that there's a custom audience set up as well. Mainly it's for video for video every time you put out a new video We we post it on the business page Step one step two is we come over here and we set up the ad which is what we just did on this engagement one But let's say it's a video Step two we set up the ad which is what we just did and then step three is we come over here and make Sure, there's a custom audience set up for it because every it was going to be a new video There's not a custom audience on that video yet So that's why step three is coming over here and set up a custom audience But what I'm going to do right now is I believe there's already an audience which is facebook business page visitors That audience is what's tracking This post engagement Okay, so for example, click on create audience. We already have yeah, so we already have it But let me show you where we're trying to click on custom audience And then so it's facebook page right there to the right facebook page Click on that one and click next And then over here you have different options. So the events We that's what that's what the the audience behind fb business page. That's what this already is But i'm just showing you what it is click on events hit the drop down everyone who engaged with your page Hit that drop down everyone. No hit events Everyone who engaged with your page that one Yeah, so what that audience in the background is you have two audiences in the background You have welcome video and you have fb business page. Do you see that in the background? No Right right behind right in the background. You you have. Oh, yeah. Yeah, yeah, right here. Yeah, yes Those are your two audiences. So the second one fb business page is is is what we set up which is which is um Which is in fact, you know what? Yeah, it is it is already it but But we could do it to we could do it again But the one it is it's really this this third the fourth one down people who engaged with any post Let's do it again. Let's click on that. Let's get let's make sure we're super specific take take the 30s the 365 turn to Let's do 90 turn it to yeah delete that and let's go 90 days So for the past 90 days or within a 90 day period everyone who engages with any post or ad Is in this audience So whatever event you go with there people who engaged with any post or ad that's going to be the audience name Okay, that's going to be the audience name. So let's name it that same exact thing people who engaged with any post or ad This is what facebook advertising is all about 99.999 percent of facebook advertising is all about your custom audiences That's what it's all about and so um create post create audience Create i'm sorry. Yeah, click the blue one create audience And and and done that's it so The fb business page visitors check that box to the left of it fb page and click on edit at the top Let's just double check this one really really quick See, this is okay. Perfect. So right there events. This is anyone who visited your page right And that and that's what you named it fb business page visitors. So again, you want to be very very specific with these names um, okay Which which this one's pretty pretty specific. I mean fb business page visitors. That's pretty specific right hit cancel So i'm glad we did that because I was thinking that that was the post Or ad and it wasn't so i'm glad we did that. So now Engages with that post or ad is now going to be put in this audience And again, why is that so important because these audiences are local people who are engaging Watching our videos or they're engaging with our ad those are people that we want to continue to show ads to And that's because I said that 25 mile radius right versus the other ones that are could be anywhere around the globe Well, the other ones that are are anywhere around the Or from anyone around the globe are just simply coming from just organic posting You're just rent you're just posting organically and because you have a few thousand people who follow the page Those are the ones that are engaging But yeah, they're all over the place but the moment I run it as an ad and I make sure that I set up this custom audience Now I got all this engagement going into this audience, which I can leverage in the future and show them another ad Right because of 558. I don't care to show them an ad because it wasn't an ad in the first place Those people are from all over the place But now we have this audience set up and now we have it set up as an ad And that's what we wanted to do So that's what creates the omnipresence when you continue to build these audiences and they continue to see your ads That's what it's all about And I I keep thinking how you told me consistency consistency consistency. So every friday I plan on You know one week at least yes, or or you just put out an ad and you let it run for three weeks Yeah, you know, I mean the facebook one will do next week is for the kids savings program because we are having a Contest and I want people to know it's not too late to have their kid open up a savings plan So they could be a part of that party awesome. Let's do it So you're yeah, if I don't know if you're scheduled yet, but but if you're if you're I am next wednesday at 11 Let me um, let me double 17 at 11. Perfect. Gotcha. Gotcha. Gotcha. Perfect. Yeah. Yes, Deb So, okay, and don't forget to send me your email. Send me your mailing address and an email. I will I will Thank you so much. Deb. God bless you. Wonderful. Thank you blessings and thank your friend for being patient with us He's an amazing talk to you soon. Thanks. Bye