 get applause already so I can go home now. My work is done here. Well, welcome to my talk on WordPress for nonprofits. So I'm from Munich and that picture that you have on that screen, that's me from a church tower in the background is the Oktoberfest. So that's where the Oktoberfest is in Germany. And yeah, PolySystems, you can follow me on Twitter. It's a three-digit Twitter handle BPH, my initials. And I also have, I founded NPTEC projects in 2015 and we have our programs called WP for Good. We just started starting it up but it's more of a peace of mind hosting. It's also Q&A, you can send emails in with questions there that you know that your developer that abandoned the nonprofit before it can't answer anymore or something like that. Yeah, so get in touch and that's pretty much it. Yes. So how many of you are consultants for nonprofits? Okay, that's six. Yeah, and how many of you work at nonprofits and manage the website? Okay, that's the same kind of thing. Okay, a little bit more. So I'm gonna switch it around a bit but I think it's interesting for everybody to know. Before we go into the nitty gritty, I want to make you aware, especially the consultants, just because it's nonprofit doesn't mean you need to work for free. I have found many consultants that are nonprofits not by design, but just kind of how it works out with their revenue. And the second one is that when you talk about nonprofit websites, it's all about online fundraising. Yeah, so and we get to that part, how do I come to that that we kind of need to point that out. So nonprofit organizations can be divided in a lot of different kind of categories like a maturity level or something like that. For today, we only talk about technology maturity level or adoption level and the other one is size. And we have the two groups there when we talk about technology adoption level. And why is it important to talk about that? Because your solution that you have in mind for a certain problem might not fit the nonprofit's need or you kind of bite a little bit too much that you can chew. So it's really important to listen to the organizational structure of the people, the technology that they use in the skill level when you start suggesting problem solutions because that kind of needs to fit it. So N10 and that's the logo of it. N10 is the first resource for you be a nonprofit or consultant. It's the nonprofit technology network. And they have published a, it's a mouthful, let me think there, the N10's technology staffing and adoption report and it was published last year in May. And the nonprofits that kind of send in the information put themselves in those categories. What does struggling mean? Struggling means a struggling organization technology wise is it has a failing infrastructure. They spend a lot of time creating work arounds and have a lot of duplicate efforts. And if any money is spent on technology, it's to replacement. So the functioning nonprofits or the next level up so to speak is to keep the lights on. They have basic systems in place. The leadership does technology decisions based on efficiency, not so much on after input from consultants or from staff. That's the functioning. And then the operating nonprofit leadership makes decisions after they look at industry standards or best practices. They also ask the staff and consultants for input. And then there is the leading organization and the leading organization, they are innovators. They look at technology being an investment into their mission. And sometimes their mission is to lower barriers, technology barriers there and use all the new technology that's available. They are also the ones that are more susceptible to trying new stuff out. Testing things, coming up with a plan kind of let's try it out, see how it works and if it works, learn from it and then make it better. So the more agile nonprofit pretty much. But don't get it wrong. So a small nonprofit is here qualified as with revenue under $1 million. But if you are a small nonprofit, it does not mean you're struggling. It does not mean it can actually mean that you are very much using technology to scale your operation without having to scale the operation, so to speak, that you don't have to hire more staff or have more office or something like that. And it also doesn't mean when a large organization has a lot of staff and a lot of technology that they're actually using that technology very efficiently. So there is a, you all kind of saw some of that. So but the question is do nonprofits hire consultants and in which area? You can see this here. Can you all see the slide there? And this is from the technology report. That's the only graphic I think that I have. Maybe I have another one. So all four levels of nonprofits hire consultants. And it just is a little bit more in the functioning, operating and leading than in the smaller ones. But some of them are actually hire consultants all the time. Or very often. And consultants is a bigger term in this report. It's not just web developer or online stuff. It's also kind of operation networking and these kind of things. So as the end of this kind of section here, it's important that you listen to the needs of your nonprofit. It's important to the problem that you're solved. And also to see who are the stakeholders because we all, we might have already heard this. Okay, we gotta have an app. Yeah, and when you have the when you're asked and so what you want the app to do? Well, it's on the iPhone. Yeah, so it's kind of there's a lot of shiny object syndrome there. And it kind of need to navigate that a little bit to kind of say, Okay, is there a need for technology improvements? And your website changes there. Technology and by one thought is also when you have a struggling or function organization that you work with, the big problem is coping a project. So if they come to you, we want to have some website work done or we want to do this. Integration with some other service or something like that, that you are not getting as a consultant enough information. So you as a professional would need to go in and do the discovery, what's called discovery yourself. And of course, they don't have it in the budget because they didn't even heard that word before in that in that context. But there are there's help out there. So local community foundation have what it's called capacity building grants. There are sometimes between 1000 and $5,000. And local nonprofits can apply for it with certain of course, they have these requirements, some of the requirements. But that gives you actually and that's actually for that part that you can fund planning and scoping a project and then go out for a bid, so to speak. As a nonprofit, go to a consultant and say, I have this project. Can you help me scope it out and then make a little project plan for that? Just for that part, go to the community foundation and say, Okay, we need, I don't know $2,000 or something like that to scope a project and to plan it out and to deliverability, the deliverable about that would be that you give them a specifications and RFP pretty much that they can then go out and bid. Yeah. Of course, that gives you also an in into that nonprofit if you haven't worked with them before in terms of trust, because you know that so in and out. So if your bid is not totally off the charts, it's likely that you actually get it. Yeah. That's the local community foundations. Yeah. Yeah. I don't have we haven't I also run a local nonprofit technology club. And we have next month, next next week's actually applying for grants. So yeah, so I'm putting the resources together. So but let's talk about those. So that's those first myth. You don't have to work for free if you work for nonprofits as a consultant. And they don't want you to either. But they're also not saying, Okay, if you offer it, if you offer to volunteer something, keep in mind that if you go away, all they're able to continue your work. So that it's not just a spark and then you go away and then they have to look for somebody else because they can't handle it. So be careful what you kind of put yourself in there. So the second myth is when you talk about nonprofit websites, it's all about the money. It's all about donation from donors. So let's put this into the online giving. Now the total giving in 2016 in the United States was $380 billion dollars. Of that 72% come from individuals that's roughly 280 billion. And of an online giving was 27.8 billion. That's 10% of all the giving is through online. So there's a whole 90% of the individual giving that does not happen online. So that changes the perspective on how the nonprofit perceives the work on the website if it is for online donations. However, that being said, online giving is going fast. Nonprofits received an average of 28% more online gifts in 2017 than in 2016. 28% more. So it grows. And monthly giving account for 18% of the revenue online in 2017. So it's not at the forefront. Who knows what's still the biggest moneymaker is in terms of activity, outreach to donors, direct mail. The most expensive part is still a lot of return on investment for nonprofits. It's still very much the big moneymaker. It has to do with the generation that has done this all their lives. And that's also the generation that, so it's the generation older than boomers, older boomers. And they call them mature. I think if I have to wait that long to be called mature, I stopped doing it. I don't. The impact part, I don't. But these are studies that are coming out through N10 and MR benchmarks. So this one actually comes from a study that was just released in March from M plus R benchmark. I have the URL on the site. So the growth rate is really good for online giving. So it's definitely on the radar. But there are other goals that nonprofits have on the web for their websites. A big goal is raising awareness that the organization actually exists. Also about the issues that the nonprofit cares about or the, yeah, or the helping of increasing donor retention is a little bit different than finding donors or donor retention right now. An average is 38 percent, which is not particular for this donor retention. So these are all technical terms that are not website or WordPress specific. Yeah, they are nonprofit specific. And you're talking about the language of nonprofits is really happening. Donor retention is if the donors that donated this year, how many of those donate next year? And if it's a first time donor, it's only 20, I think 28 percent retention. So it's a first time donor in the first year, only 28 percent donated in the second year. Yeah, so a website that keeps donors and connected and tells the story what's happening with the money. That's definitely a high on the list of goals for the website. Another one is volunteer recruitment. No nonprofit or there are a lot of nonprofits that would not function without the volunteers. That's the biggest resource that they have and organizing volunteer management is definitely high on the list on helping on having an impact on a nonprofit's bottom line. And take fundraising online is certainly a goal and we're going to talk about it a little bit further. It's retrieved the donor information, recurring contributions, and also memberships. And that's where you can also talk about conversions and this e-commerce talk. And then of course peer-to-peer fundraising. There's no question there. This might not be exclusive. Yeah, so Mary says that her organization has none of those goals pretty much and if they're going the wrong way. So my question to you back is what are the goals of the organization? But I think that goes into the public awareness things. Yeah, I think so. She said organization has resources, what's happening about what's happening where, whom to talk to. So it's a referral kind of curation kind of way to do this. And that's how you actually raise public awareness that you said that's a little well now I need to speed up a bit. Okay, so the minimum viable product as our WordPress website for well I say WordPress but any website actually is you need some pages. You need a subscription form for email. You need an email marketing and you need a donate button. That's a minimal viable product there. So any nonprofits or the pages or kind of what services, what do we do, who are the people, can be static and then the rest is an email. Let's talk about a little bit about the donate button. If somebody comes to the website and says oh I want to donate and somebody on the phone says go to our website blah blah blah blah.org and then click on the donate button. On this website that's on the screen now I have a hard time to kind of locating it because it's very busy right. Not at the first and my attention span is really good. How about this one? Really busy, right? It's hard to see. So we're getting closer, right? Okay, so top right is a good place for a donate button and then there's another one that has kill bill. It's about the restoration floor, Everglades and they have two methods to stand out. One is on top the donation button is in the navigation bar but with a different color. So that's where I would actually look for it. And the other one is on the top left side to take the action to kill the bill. But there are two parts to action. So and that brings you to the challenges of a non-profit website. If you work with a non-profit building a website you have a lot of stakeholders. I need to go through this afterwards we have time for a question. I get the evil idea. So you have plenty of stakeholders. You have the board of directors. You have the staff. You have the executive director. And then you have the cousin of the board, chairman. They have no time for blogging or storytelling. And that last point I pick up and say, okay, let's change those processes. If we go to the next level on a repress website, the next level is actually blogging. But they don't have time to blog. Yeah, but they have time and you need to observe this. And if that's true, it's an assumption that I make, but they have time to post on Facebook. There is time to spend hours on a newsletter. And the stories told in the newsletters are fabulous. If I get a paper newsletter from a non-profit organization, I throw it in the recycle bin. But if I get an email newsletter, I definitely scroll through that and see, okay, what are they up to? Can I help them with anything? So if they spend that time that they create the email newsletter, and rethink the process and say, okay, let's blog those stories, and then use the RSS feed, which is a syndication field, and MailChimp does that, to have social media buttons and share it out. Yeah, then you get actually many, many birds for the same time of the same amount of time. There's a training issue, there's a transition issue, but it definitely works. So this is a newsletter from our Naples Press Club, from the Naples Press Club. And there are all staffs from newspapers, book writers, magazine writers, etc. Yeah, the first kind of few times I worked with them, there is a club of writers that doesn't write. Yeah, I didn't have anything to post on the website. So I kind of helped them to get into the field, okay, you need to blog on that. Yeah, and everybody was kind of blogging, yeah, it gets all the crazies out of the woodwork, not the case. So we set up the newsletter, they blog, and then once a month, we put the RSS feed together and send it out by email to the members. And that's the newsletter, how it looks. This is the spikes on the Google Analytics. Yeah, so it kind of dampens all the hint, newsletter goes out, everybody goes to the website. Yeah, and so now the members can't say, I don't know that we did this, I don't know that you wrote this. Yeah, I didn't know about the new event, it was all there, and they looked at it. And all of a sudden that it was also that the local people that new member recruitment went up, yeah, and the starters in the community about, oh, that's really something, a club that I need to join, yeah, made it really working for them. So that's one thing to scale up the operation. The next one is, so online fundraising, getting to that is really e-commerce. And you can, yeah, all the best practices apply. So in donors, it works six times better that the donor stays on the website and donates online than going up a way to another website. Yeah, so having your third party donor management system, integrate with workers is really, really important, yeah, and that they stay there. Also distraction-free checkout pages is so important. With our attention span kind of failing more and more. If I get distracted by one more link or something like that from my Make In My Donation donation, I'm not hitting the button, yeah, and this needs to happen, the button needs to be hit, and the other one have a clear process, frictionless, seamless, and then make the upsell on the thank you page. Yeah, so upsell is a term out of the e-commerce thing, and when you, for instance, try to get it on the name name at GoDaddy, you have a lot of upsell, yeah, but you can also do this in the nonprofit world, where you say it doesn't have to be another donation, but it can be, share this with your friends and have the sharing button there, or do you want to make this a monthly donation? Yeah, this is the time to do it. So that's the, and then stay in touch, of course. You can't just have them, so your email newsletter, get that email from the donor into the email system one way or other, and then the best way would have a welcome series, but that requires content, and that might be a little tricky. So what's the next one? So keep your donation form simple. This is an example from a, I cannot get convinced them to go to a simple model, but don't ask those million questions. I want to get through my donation. So this is much simpler. On this screen, you have a button on your website, donate $50. So it's already a suggested there. Hit the button, and then this little pop-up module comes up with the stripe information. Email, credit card, button, yeah. That's the simplest form, and that works mobile too. So that is where you want to get to, yeah. Of course, talking them through that process is only, I find that, say, okay, if you need to have the address because you want to send them a welcome message, or a welcome kid, or something like that, put this in the first email, or in the second email. Welcome them, being a donor. Second email goes out six days later, or something like that, and says, we want to send you our welcome gift, or our, yeah, we would need your mailing address, and then put it in there then. And if you, yeah, there are multiple touch points that you have, you can always ask for more information. Okay, this is what you're all here for. What are the plugins? What are the tools? So the form and the stripe thing, the minimal viable product that puts you very far, you can do this with any form plugin out there that has a stripe connection, caldera forms, gravity forms, contact forms, ninja forms, and then the plugins, GIFWP is definitely one of the most sophisticated ones, gets you from small to big, pretty, you can use it pretty long. It's not free. It has a free version, but I don't, it only works with PayPal. And the version that you get people from your website to PayPal and back, you lose about 70%. So you need to cash out something. Yeah, those things are not, but the return on investment is really good. And then there's a growing need for online interaction though. Yeah, so people all of a sudden have event bite, they use a membership site, they need body press, they have eventual registration, and all of a sudden you have these fragmented data sets. You need your donation records, you need your volunteer records, you need your strategic partners in your list. All of a sudden, so how many Excel spreadsheet can you handle? Or systems can you handle? So that's when the organization grows to that level. Looking at a unified system might help you to look at that. So there are the data management challenges that you already know, duplication, you're not connecting. And so there is a site out there, it's called Civi CRM. And Civi CRM is also like WordPress, open source, and it's software built by nonprofits, former profits has been around since 2006. And has about 10,000 organizations using it. And organizations that are a little larger actually contribute also to the code base. Yeah. That's not this problem. Yeah. Yeah, because what it does, it looks a little, you all have to squint back there. But it's built on top of WordPress. So when you think about marketing, though, you go, okay, I have now the donation form, my subscription email newsletter, everything goes in different places. Here it all goes in one database. So when you pull up a record by email address or by name or something like that, and you identify the person, you have all the activities in there, you'll know which email they received, you know, you know, what donations are made, you know, if they were at one of your events, and you can put them in a group for your email newsletter, because it also does email marketing for you with open and click rates. So you can have, and you can actually be very good in communication, preferred communication. So the people that are only preferred email, only phone, or something like that, there's a lot of behind it. So if you want to learn more about it, we are putting together a resource page for WordPress and CVCRM, and it's at WPforGood.org slash CVCRM. Right now, there's only a form there to put your information in, but we roll this out, I just come back from a nonprofit technology conference, where we did this. So next resources, they're all on the slide, I will share the slides later on via Twitter. Every icon that you see has a link behind it, where you can, so these are the leadership sources. And then there are local meetups that are like WordPress meetup, organized face to face in several areas. So go out, make the world a better place. Thank you so much. There was one here. His question was when when you put the donation button on the website, does that vary from different target audiences that you try to reach? The best button is how people go to the website in heatmaps. So they did some studies when they're looking for something. But of course, that you have it on top of your page, doesn't mean when somebody scores down on your long, long, long article about the homeless issues, that you can put a form underneath, learn that Gutenberg out there, who has heard about Gutenberg? All right, that's not a whole lot. Read up about it. But it kind of gives you a way to actually put it in the middle of your content, put a little form or a little button there to do it all to action while they're halfway through the article or something like that. So that's certainly the more the merrier. Okay, there was a question here. Since 1998, actually. Yeah, I have, I came to the United States 20 years ago. And that was I worked because I wasn't allowed any money to earn any money for the first four years, I was a drag along by my husband. I volunteered for the local internet service provider that was a nonprofit, a free net, so to speak. And they always had on their mission to connect electronically, electronically connect a community. And so I was getting lost in nonprofits because I find them really fascinating. We have a similar concept in Germany, but it's not for homeless or kindergarten or something like that. Yeah, because those are all paid for by tax dollars. There is not an organization that forms around it there to do this essential thing. So that's a question. Right. Yeah, it is. So we will publish it at the South Dakota is a face to face meeting. There's the resources on the tech for good website. So if you leave me your email address or something like that on the WP for good site, then I can send you some if the resource that we recap afterwards to your welcome. There was another question. Yeah. Yeah. So the question was, what are the preferred email marketing systems? So because of the RSS to email, it kind of takes a few email marketing providers out of the equation for me, because I find that's one of the major features that that helps. So it's MailChimp, a rubber does that too. And there was another one campaign monitor also as others as to email. But any email marketing provider really does this. Yeah. It's just not as convenient and or automatic. But the purpose is to stay in touch with your supporters. And whatever email marketing system does that is better than doing it from your Comcast email account. Yeah. Yeah. Good point. Yeah. MailChimp has 2000 subscribers. You can send them six messages a month, all of them. So that's a fairly good size free free account. And it has automation with it. So the email series, you can actually use the six emails from that. And it has, yeah. Another question. Okay, what's it called? Mailer like, okay. Yeah. Okay. Yeah. Excellent. Nice research. So you use it. Okay. Mailer light. Mailer light one word. Yeah. And Deborah is treating it out. So if you're on Twitter, yeah, and I'll put it on the sides. Yes, another question there. George, right? Bill did for like 30 dollars, right? So for large nonprofit, what do you say to be a range for having a site built and then the back end? In fact, that's that's the order they went from having developers outside that actually bring in a couple of times. So we're going to see a range where outside Yeah, that's kind of from anywhere to 50,000 to 150,000. Yeah. It really depends on the requirements. A certain so if you use for instance, represent CVC or M together, you're looking at you need, you can't do this as a if you can do WordPress by yourself, doing CVC or M by yourself, you definitely need a backup consultant for that that can guide you through. Yeah. So it's definitely something. Yeah. Back end, I'm hosting is probably about $1000 a year. Now with cloud system, that's for the the less apart pretty much. So I think we need to wrap it up. It was wonderful to meet you. Thank you so much for coming to this talk. And I'll be outside. If you have questions, I'm going to be around because I'm staying, of course, all day. Thank you so much. Thank you.