 have you ever wanted to hire coaches that work for you today I'm going to talk about bringing on coaches into your program training them the correct way and scaling out your program with either one-on-one training or group training now I'm gonna be very clear with you there are some coaches that I work with at this point in my career that have you know 10 to 15 upwards to 20 coaches that work for them right and they have these really big businesses it is a at that point the business is a lot more complex there's a lot more moving pieces but today I want to share some some basic things with you that you may or may not be thinking of when you hire people and I think this is going to tie in perfectly to to the middle and the end of this episode where I talk about scaling the business and this can be done with one-on-one training or with group training can be done with either all right now let's first talk about hiring now the biggest mistake I see coaches make and I want to start with this because this is very common it's coaches hiring people without really knowing who they are and there's no interview process there's just hey like I don't have time to train these these new kids anymore so let me bring someone on and it's a very rushed thing and most coaches bring on bad people I'm not gonna say bad coaches they're bringing on bad people and this may have I don't know I don't know if this has already happened to you or not but if you have brought on a bad person I can tell you I've made that mistake in the past and the only person's fault that was it was mine and that was a problem I had in my business earlier on when I started bringing on people is I was just rushing I was bringing on people that weren't qualified didn't go through a process and I did it because I saw the opportunity versus actually vetting them right so if you want to bring on the right type of person you have to vet them you have to put them through a process and at this point the process that we teach coaches is very strenuous it is hard to work for these coaches and there is a qualification process that these coaches have in place that protects themselves all right and I'll briefly explain what this is so when these coaches that I work with when they bring on coaches that are like doing private training or group training or they're helping with camps or clinics the process that we put them through is is very straightforward so first they create their expectations and standards for their company and the reason why I have coaches do this first it's because most people don't do this they don't take a step back and say what is our business about who are the types of people that will work for us what are the standards that we set with the clients and coaches that work for us and when you do that then what it does is it it automatically makes you more picky with who you bring on and because you start to focus on the values of your company so that is the first step is I always have coaches create a document and that document is so clear about the type of person they want to bring on that's number one the second thing and this is this would be important for any job it is to clearly define what the role is right most of the time when coaches bring on assistance they are bringing on someone and they're trying to give them too many different things to do or they don't give them proper direction on the task that they need to execute so there's either too many different things going on or they just have them do something and they don't show them how to do it right so what you need is you need to have a clear role defined so when this person comes into your company they know exactly what to do and they know what they're doing all right and behind that it there should be some sort of coaching and training for that person so this way it's really hard for them to fail all right so for example there's a coach that I work with and there's many coaches that I've worked with where we've set this up and again I got nothing to hide here so and I'll just put you through his process his process is set up to where if you're gonna work for him first you have an interview so he has a like 20 minute interview where he asks his own specific questions that pair up with his standards that he set for his company and odds are the most people who do that first interview don't get to the second stage because what he's looking for he's looking for someone who's really good he's looking for a really good human being he's looking for someone who is more of a self-starter so looking for someone who really buys into his company he's not looking for someone who can just do the job because if he brings on someone who can just do the job well that's not gonna add any value to his business and he's only wanting to bring on people who add value to his company not just are there all right because you got to remember if it's an assistant coach is gonna work with these kids if the kid has a bad experience they're gonna go tell their parents parents are gonna just gonna cancel the program and then now you're losing customers and I've seen a lot of coaches businesses get ripped up because of bad assistance that they bring on all right so again his first step it's like yeah you're gonna go to step two or nope see you later all right and his step two he has it set up it's a shadowing program so this person will come and shadow for a month they won't get paid during that month they have to do certain things I'm not gonna go into detail about what he has them do during this time but there's like a 30-day process where they shadow and during that time the owner the guy that I work with he puts out a few tests for this person to really see how reliable they are really see how responsible they are and if they get past step 2 then they go to step 3 and step 3 is the educational side so this is why again this coach retains assistant coaches very well because he has this piece set up and most coaches will never think of this and this is what it is he has the coach become certified and the business owner that the guy that I deal with what he did is he created videos inside of a course that a coach you know his assistant coaches have to go through so they learn all of his standards they learn all of his expectations and the next step beyond that is they have to take a test to be certified so they watch the videos then they go through a test to be certified and if they fail that test they don't get the job if they pass that test right then they go to the next step right and that next step it is being more involved like creating sessions like in at this point it's almost like we're letting them do more and if they prove beyond that point that they are a great fit because like someone is only going to be a good fit if they get there because if someone lazy takes the test they're going to fail they're not going to watch the videos all the way through and they won't get certified and no one can work for him unless they're certified right and he knows that if someone's serious enough they will go through all of that they will go shadow him for you know his business for 30 days they will get to know some of the kids they're going to invest their time into it because they will want the job right and you can see though he makes it difficult for people and why does he do this he does that to protect his company because he's enrolling kids all the time in his business the last thing he wants to do is enroll new kids and new families in his program and then these parents are unhappy and these kids are unhappy with the product that he has instead the coaches are great they meet his standards they meet his expectations because they've gone through this process right and I want you to notice how detailed that is though right and I will tell you if you don't have things set up to where it is challenging for someone to work for you then you're going to bring on the bad you're going to bring on a bad person right I can promise you you will run into someone who does like who has no standards because you didn't show them your standards and this is why it's so important if you have things set up with great detail you protect yourself and again this is sounds very small but hey if one client leaves because of a bad coach that's that's worth you know for this guy that's worth around two or three thousand dollars per year right because of a that's because of a management problem at that point because you brought on someone bad now the guys he brings on the girls he brings on are very quality they're very dependable they're not texting him last second hey it can't go to the session today the stuff never happens to him all right now there are coaches that I've worked with who've taken this model that I'm showing you and they make it a paid certification where if someone wants to work for them they have to pay a couple hundred dollars to be certified and if they fail the test that that money is non-refundable right now think about it think about it in this scope if someone has to pay to be certified they're gonna take it even more serious all right and what we're doing here though is we're protecting these business owners so they only bring on good people at this point all right now that is what we do so like I work with a couple of coaches throughout the year one-on-one with scaling their company and that's a key component is I'm showing them how to be a better leader I'm showing them how to manage these coaches I'm showing them how to pay them more I'm showing them how to streamline things like I don't do this sort of stuff with coaches and our group coaching program unless they ask me but like most coaches that I work with one-on-one this is what I specialize in at this point it is the operations it is the it is the nitty-gritty stuff that no one likes to think about no one likes to talk about but those are the biggest details that move the business forward in the future and that leads me to what I'm about to show you here okay so if you have the right person in place you can you can infinitely scale your training business if they're the right person if you have the wrong person you're not going to grow your business like it's it is going to hold you back and actually it's going to hurt it's better to not have someone that helps you like it's better to just by yourself unless you bring on the right type of person right because you bring on the wrong type of person it's gonna cause more stress bringing on coaches in your business it brings on way more stress to someone than they can imagine and I'm just being honest with you like and if they're the wrong person that's gonna bring on horrible stress it's the right person that stress will be very manageable because they'll know what to do they know when to show up they know what to wear they know how to talk to kids they know all of your standards and if you get that then you should be very protective with your business in the future if you don't get that then you'll just keep hiring people that are bad fit and you'll blame it on them and that's the thing you can't blame an assistant that you bring on who's running sessions you can't blame them for anything any problem that they run into any problem that they bring in your life is you that is your fault because you did not educate them you not show them what you want them to do and I know that's blunt but that's how it is it's your fault it's your business all right when there's a problem at Amazon all right it goes all the way to Jeff Bezos like a and of course he has team members in place that educate his workers on exactly what to do so like again he's gonna take the blame for everything though something crazy happens his name's gonna be in the headlines all right same thing with your business something crazy happens it's gonna be your name in the headlines so bring on quality people so that should be background check that should be having them go to a process that should be them showing a lot of responsibility before they even get the job that should be them really buying into your company and if they're not this is gonna be very short-term type of hire for you because they're just gonna go find a better opportunity that pays them more that you know that they might enjoy more because they have a better boss right and because that's again your boss you're the boss in the situation okay and again if you have the right type of person everything I'm about to say is gonna make sense all right so I'm gonna stop talking about the bad person that you bring on focusing honing in on if you have a process in place and you are protecting yourself now we're gonna get to the good stuff okay so I want you to write this down because like this is only really gonna make sense if you follow the numbers here so if you bring someone on one person if you can have them run anywhere between 10 to 15 sessions per week this could be for one on one training or per group training all right that is going to help you save between 40 and in this scenario 60 hours per month where you are no longer fulfilling those sessions now it it might be hard to imagine wow like I'm gonna save so much time per month it's hard to think think about that unless you take a step back and you actually do the numbers and because again if they're doing 10 sessions a week where you are not there you are not having to watch what they're doing like you have them go through a process again this is the right type of guy that's working for you the right type of girl it's working for you then now those 10 hours are not 10 hours that you are putting in the the hours that you are putting in are the it is the time of managing this person making sure they're doing a great job and when you do that now you just freed up 10 hours per week which is 40 hours per month and if it's 15 hours per week then it's 60 hours per month that's with one person all right so imagine having all right I'm just gonna use this example let's save a $400 per month one-on-one training program okay so we take 400 times 10 sessions or sorry 10 clients that's $4,000 of income that coming into the business without you physically having to work again you are managing and coaching this person the guy or the girl who's working for you but they're bringing in 4k per month into the business now at that point it's up to you to decide well how much do I want to pay this person per hour okay and I'm not going to be the one who says here's how much you should pay all right I'm not going to tell you that I will because that can vary in different markets but if you're running on let's just say you're running on because you should be able to running on like a 60 to 70% margin here then you're going to make somewhere but you know profit out of that $4,000 you're gonna make somewhere between you know two thousand and up to maybe two to three thousand dollars of income that's coming into the business without you physically working and then the rest goes to the coach again you want to pay them hourly and I'm not going to go into the details of how to like pay them and manage all that like there's so many little things that go into that that I won't I just won't have time but with that right four thousand into the business and let's say a thousand to fifteen hundred out that is going back to the coach that fulfilled the session so if you can do around twenty hundred dollars then we take twenty five hundred dollars per month all right times 12 all right right there you just add an extra thirty thousand dollars of income into your business all right without you doing the hours of training okay I want you to pay close attention at thirty thousand dollars now for some people listening they might be like well I just don't think that'll be worth it some people might you might be thinking well wow that's crazy like I can make extra thirty thousand dollars in my company without having to do the actual sessions and it's yes it's true that's with one-on-one training right now imagine having in and again this is this is real stuff like I am not sugarcoating thing imagine having five to ten guys that work for you that have ten clients each so let's just take five so let's take fifty for example so so there's five coaches and there's fifty clients all right that means each coach they have ten clients they're all running ten sessions per week all right so we take fifty times four hundred that's twenty thousand dollars of income coming in per month all right that could be this is for private training okay one-on-one training here that's twenty thousand dollars per month coming into the business times 12 that's 240 thousand dollars per year so that's a that's more than a quarter of a I mean it's about a quarter of a million dollars per year of income that's coming in obviously like if you're running 60 to 70 percent margins right you get take 240 minus whatever whatever you're paying your coaches and that's what's left over that's coming in the business now there's a lot of coaches that I work with that at this point that do this sort of stuff all right that's with one-on-one training now I will tell you I'm just gonna be very honest enough front it is good to have this setup in your business if you have the manpower now it's better to have one-on-one training like a higher in version of it maybe 400 to 500 dollars and then also have a group training version where our group training setup so you can have one coach service like ten kids at once or six to eight kids at once or even four kids at once that that model that model comes back to your standards that you set and again this is why like a lot of coaches make mistakes just doing group training and not really having standards and not knowing the size of their groups and and how to make that really efficient so let's just I'm gonna use the example of ten all right so let's say there's ten kids in one group all right and let's say that group let's say it's a hundred fifty dollars per month all right this in my mind is low you could charge more than this but let's say it's 150 so we take 150 times 10 kids that's 1500 dollars of revenue coming in now if you have one coach that services that group every week all right we take 1500 times 12 months that's 18 thousand dollars of income for one group of 10 if they're committed to it annual program which is what we teach all right now now you take 18 grand minus how much you're paying the coach that's working for you so the business is going to generate more income with group training but if you have the manpower it's good to have one-on-one training and group change and this is what I'm seeing coaches that have both of these things set up and they have coaches that can fulfill both services they will end up doing a lot better in their business than just offering one right because now they have multiple options that parents can choose from and that is how you can grow your business if you have the right manpower right and when I when I work with coaches at this point one-on-one if they're only offering one-on-one training I come in and I help them set up group training if they're only doing group training then I look to help them maximize what they're doing in their groups and typically that's cutting hours and and maximizing each session you know this might sound bad but it's sometimes when I come in to help coaches like one of the first things we do is we fire the bad people like within a couple of days we get rid of the the cancer in the business which is typically the bad people we start cutting hours we start maximizing time so they're probably spending way less money and rent and I look at all of the numbers across the board I look at that very closely and then though we maximize group training and then we add in one-on-one training as a higher level service with the right manpower right and this is why some of the coach that I work with they can get their business to like on my website it says like grow to 10 to 50k per month like there are many coaches that I've worked with at this point that can generate 50k or more per month right they're doing that though with manpower they're not doing that by just by themselves there are some coaches that can they can get to 20 or 30k per month by themselves but they'll always get to a certain point where they're gonna get burned out they're doing too much and they need to bring on other people to fulfill the sessions and again a lot of coaches always tell me well I just don't can't trust anyone or no one can do it the way I can do it well this comes down to teaching you can teach someone to do it the way that you do it all right you can teach the right person to do it the way you do it and it's good to know it when you remove your ego in this business your your business goes a lot further it really does okay and this is why I recommend in the future if you don't have one-on-one training set up and you have coaches that work for you I would install that as a high-level high-level service that is more expensive than everything else and here's why parents are wanting one-on-one personalized attention and you know I'm just gonna be blunt parents that are wealthy are willing to invest between four hundred dollars and a thousand dollars per month in one-on-one training I know this I know this firsthand I see it every day with coaches that I work with right and most parents are willing to invest between two hundred to three hundred dollars for group training all right so you can do the numbers on your end and you can scale it out and be like man if I had five coaches that we're doing group training all right let's you know let's take ten kids per group all right and you know we had five coaches doing that and each coach has their own group or one coach has five groups right it doesn't really matter you can see the amount of income that can come in with that model that I showed you where it's 150 per month so it's 1500 dollars per group all right you can bring in you know close to six figures per year by relying on someone who can run the sessions now you might be listening this being and think like well there's no way I could bring someone on and I don't know training someone and doing all that's gonna take so long and I just don't want to do that well then that might not be for you all right you you might be better off just doing it by yourself and that's cool all right and maybe you've had a bad experience bringing coach on and they ripped you off and they tried to duplicate what you've done that happened to me all right that happened to me in 2013 I brought on a bad person actually brought on a couple bad dudes whose fault was that it wasn't their fault that was my fault I was I was a bad manager of people during that time I I was did not do a good job of finding top talent all right knowing what I know now like it is so incredibly difficult to work with me at this point hey and I get this like coaches reach out to me all the time asking me hey Ben can I work for you can I help you go to your company well are you gonna go through all these tests are you gonna pay to be certified all right because I practice what I preach like someone's gonna come work for me they're gonna have to go through this super long strenuous process and that way I know when they when they're doing their job I'm not thinking man are they slacking off right now are they just goofing around or are they doing exactly what I told them to do because they now understand my expectations all right so I hope this episode helps and again if you're looking to grow your business and and bring on the right type of people like I have a couple of spots open right now for one-on-one coaching now my one-on-one coaching program now is very very different than what I've offered in the past in the past it's like a 12 month program I meet with coaches typically once once a week or once every the week and I'm not offering that anymore because like I have a set amount of coaches that I've been working with over the past four years and and I'm only working with them at this point my new one coaching program is very different it is not a long-term type of commitment I typically do it for either four weeks or eight weeks and I come in and solve a very specific problem with you and I'm not gonna go into detail exactly what that is here on this episode I would need to chat with you and see if you have that problem and if you don't then I probably won't work with you and if you do then working with me would be an awesome investment because you get a huge return all right that's it for today's episode I hope this helps and again if you're gonna bring someone on make sure they are a good human being it's not just some coach that you find off the corner of the street they are a good human being that will protect your business for the future thanks so much