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The Art of Storytelling with Ron Tite: The Westin Grand

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Published on Jul 11, 2016

Once upon a time, business was interesting. Then we discovered metrics and spreadsheets. Before you know it, the left brainers took over and we became a legion of data evangelists who let the numbers speak for themselves.

There’s only one problem. Numbers are boring as hell.

Data can help you make important decisions but it should never speak for you. the stories of your customers, the stories of your brand’s promise, the stories of your experiences, heck, even the the stories of your stories are far more interesting than any graph or table. Normally, interesting trumps boring. Emotional beats rational.

This humorous and interesting session will help you collect, curate, tell, and share the stories you already have while taking your questions live from the Better Webinars Desk.

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