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Published on Sep 9, 2014
This talk was given at a local TEDx event, produced independently of the TED Conferences. How one chocolate maker got the whole audience to not only understand the issues facing his industry, but also what it taste likes.
At the Wellington Chocolate Factory Gabe is part of the new revolution in chocolate, exploring how artisan production methods, ethical trade, and local communities can reinforce each other in building a strong international business.
Fascinated by the natural flavour characteristics of cocoa beans, Gabe went on a voyage of discovery across South America and the Pacific. Meeting cocoa farmers in person, and charting the complex path from original plants to final chocolate, led Gabe to believe that a small business dealing fairly and directly with its suppliers can gain access to highest quality source ingredients as a competitive advantage.
With master chocolatier Rochelle Harrison, Gabe co-founded NZ’s first open-to-the-public, bean-to-bar chocolate factory in 2013. Gabe plans one day to wind-sail a shipment of cocoa beans directly into Wellington harbour, accompanied by the farmer who grew them.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)