 Hello, everyone. My name is Emanuele. I'm Italian. I'm a social entrepreneur and I am I love sustainability. I do trainings for social entrepreneurs in many countries And I'm married with my co-founder, which is something that I do not suggest unless you're crazy And I'm really crazy about her and about what we're doing and today. It's my birthday So I'm gonna be talking about what's the role of openness like in social innovation like I am deeply convinced You know that if we really want to get this market together like we need to open up like all these whatever is happening so that we can foster participation the replication of the best initiatives and then like we can scale the impact together and most of all one thing that I'm really stubborn about is that we do not reinvent the wheel Because if we're trying really to solve problems together, then it would be really stupid if everybody's trying to do the same thing Like but separately or individually and I'm gonna start like with a beautiful example. I'm gonna give you like plenty of example The first one is about the DKK, which is a company that nobody knows about and it's the 1990s And there is a problem with the CFC chlorofluorocarbons that are causing the ozone depletion they're coming out from fridge and Greenpeace they said that they brought together several scientists and they said fantastic You know like let's try to come up with a solution Which is called the green freeze technology and they started working together with the DKK This company to produce the first generation of fridges that was actually gonna save the ozone layer and the results is easy 35 million domestic green freeze are still produced yearly and 450 million tons were actually Avoided but the company failed because it was copied because their technology was open source So it's really interesting because if you would imagine this company actually Closing up the technology taking a patent probably DKK would still be here today as a strong competitor of Miele Lieber Siemens and so on but we would have never solved the problem as fast So like I ask you again, you know, like what's the role of openness in social innovation and in solving problems? and I really believe there is like a love story between like social innovation and what everybody's passionate about the Disconference and openness and so like I started analyzing all the different impact that openness as on social innovation initiatives and I would like to start with the one of technology I'm gonna give you another example as the one of DKK But a slightly more positive one with a company that managed to open up and didn't fail So the example is the example of Sulla the biggest social enterprise in India They are helping solving the problem of the untouchables like which is the lowest cast there and To help them they have developed like this amazing clotoil of technology and they managed to actually transform All the excreta into like a water that is used for agricultural use into fertilizers and into Electricity and they opened up completely the technology asking people please replicate You know like we cannot actually scale everywhere make sure that you can actually use this technology and do as many good things as you can in your countries and This is a fantastic example of a company which is making money Which is helping those people actually coming out from the cycle of poverty and the finally also like as really like proactive approach Towards the environment and they are open source Another beautiful example is like the one of problem solving like how openness can actually influence problem solving and I love the example that I actually learned from the United States. It's called fold it I find it like amazing. It's like a game that they have developed to fold proteins and by folding proteins actually you can solve several medical disease like AIDS and At the very beginning like they decided to make this kind of 3d modeling Software only for the university researcher for the experts in the topic and Suddenly they said let's open it to more university and then they said let's open it to everyone so that even my grandmother could actually like play with soul fold it sorry and It was surprising because they started actually having young kids of 14 years old able to fold proteins better than several researchers And they said wow, you know, this is incredible and they asked people how come I didn't manage actually to fold these proteins We start that we were trying for 30 years and the guy said I actually love Tetris You know, so it's really interesting because just by opening up something that is like problem solving They measure manage actually to achieve better results than just by closing like the problem solving approach to just a bunch of experts Another fantastic example is product development and that's again like that's inspired of a beautiful tech talk that I saw like on window farm and There is like a large community with hundreds of thousands of people that are saying how can I actually be more sustainable and cut my CO2 emission by off and people started actually growing salads in their apartment using Hydroponic technology, which is the same technology that they use in Amsterdam to grow marijuana and they said okay cool They can use it like for this stuff. Why don't we use it actually like to grow? carrots cabbage like potatoes at home and that's fantastic because they started creating the solution together with more than 80,000 people coming from 50 countries and These people are coming together discussing the solution on discussing what was actually the best kind of technology that they could have actually implemented and they developed different window farms depending on the kind of Salad that a person would love to grow in his apartment and that's a big success because they're doing better than any R&D department because there are just thousands of passionate people that are working together to design the perfect system Then there is like the part that I know the most I'm gonna be talking about what they'd actually do Which is like how can you open the strategy of social innovation so that actually these can actually Bring to scale impact or like help social enterprises So this is like the company that I created some two years ago together with my wife So we started actually bringing Change makers together and we started actually enabling them to open up their strategy so that We actually ask these change makers everybody everything you are accustomed with can canvases and We start asking them like tell us about Your stakeholders tell us about like how do you make money? Tell us about like everything that you do in order to bring the value and the impact that you have in your mission And then we connect all this information with the right stakeholders so that we transform all these stakeholders that can influence these social enterprises and help them validate like all the key assumption of the strategy and It's amazing because like we got like plenty of examples like of people that came with challenges They managed actually to connect with their stakeholders and they actually started getting solutions exactly as big corporations are doing today But you know this can happen actually like in social entrepreneurship and you know the value. It's huge So what we're actually doing is we are managing like three key trends the first one, of course is the one of social entrepreneurship in which We have like this project. They're not Doing things right that they are doing the right thing. So they are really like I'm aiming to achieve the triple bottom line then there is crowd innovation that as we said companies big companies are using and we are enabling actually Also social innovators to do it and then like the concept of the lean startup in which You need to continuously validate your assumptions in order to decrease the risk of failure So like if you combine these three things together then like you have an on-drying platform in which social enterprise is involved Their stakeholders to validate continuously their business assumptions We are like working right now with several collaboration and we are holding for example with Copenhagen business school The biggest massive open online course with 21,000 people involved and people that are working all together to make sure that they can actually Help each other open up businesses and like open up the kind of feedback that they can receive The last part of the open source Influence like on social innovation is the one of the implementation. That's a beautiful example that About a small municipality based in Sweden, it's called Valerym. It's in the middle of nowhere But that's a fantastic example Because these are 800 the people living in this small village and they're all working together to actually save the local economy as you know like in all the rural areas there is a problem of people that are actually Running away because like moving to the big cities and there is like a desertification of all these areas and everything actually started with The mayor wanting to close their school because he said guys you have 800 people. You're too small doesn't make any financial sense to actually have a school here and All the citizens said no way, you know, we cannot accept anything like that. We want the school so we they did a consortium they started working together and They involved 250 citizens to make a new school that worked as a social enterprise and After that after that they saw actually that together they were able actually to bring the solution that the local government was not actually capable of bringing they built a hotel with 300 people and 300 corners and they started right now like bringing tourism in this small little village to make sure that they can actually survive And they're not gonna disappear in the next 20 years And the last thing is they built an incubator because they said wow, you know like all these people working together It's actually bringing fantastic ideas like we are stronger if we actually can work together Why don't we actually promote? Even more projects that can help us thriving and so they have an incubator in our 800 people village Which I find fantastic because in you do not find this kind of reality is very easily So like they have of course like a culture for openness that is enabling them to achieve these results But I really hope that we're gonna see more of these examples also outside of Sweden. Hopefully you need 30 one day so These are like the five Aspects that I think like open openness is actually impacting in social innovation And my suggestion to all of you is of course the one to open up because it's really important because the benefits of opening up are Extremely high and I hope like you're like this gonna enable like social entrepreneurs to scale their impact even faster. Thank you so much