 How a beginner can be successful at email marketing, okay? So you've heard about this email marketing thing and you either want to get started or you want to get better at it This is the video for you. I'm going to walk you through all the steps What you need to do the resources you need to have so that you can make money at email marketing now I got to tell you in the beginning. I did not collect email addresses. I didn't realize the importance of it now Fast-forward to today and I have a lot of email addresses and I can send out an email and make money within minutes So I want you to be able to do the same thing before we get going Don't forget to subscribe hit that subscribe button down there turn it from red to gray. Don't forget to ring the bell Turn all bell notifications to your notified each and every single time we go live or if I upload a video So in this video, I want to walk you through all these steps now I'm going to assume That you need help in this area or you wouldn't be watching this video So I can guarantee you that when we're done You are going to have the tools you need the skills you need and exactly what to do to get better at email marketing Now one of the oldest forms of online communication is email and even though it's one of the oldest forms It's still one of the most successful keep a mind that out of seven billion people in the world Four billion people actually use email. So that's a pretty good chunk of the population of the world This is something you have to have in your arsenal on top of that It said that thirty eight dollars get returned in sales from one dollar of email marketing So that's a pretty good return. I don't think most social media ads could actually do that So that's why it's so important that you have this in your arsenal. I'm not saying don't do the other things I'm saying you have to do this one thing if you do anything Now take a look at this chart right here and it shows the growth of Email users worldwide and the cool thing about Email is that you know, you don't have to worry about some social algorithm Changing and wiping out all of your traffic because once you own those email addresses You own the traffic and you can talk to it on your own terms now I've heard people say well email marketing doesn't work J. R. I've tried it. It just doesn't work No, that's not the truth The truth is you aren't doing something right and that's what we want to correct in this video is to show you how to do it Right because obviously it works if there's people out there making money If you're not making money, then you're just doing something wrong and that can be corrected Now keep in mind when you send an email, especially business emails, you are an interruption Okay, you're interrupting their inbox of their email. So it's got to be good and it's got to be useful So let's take step number one is you got to have an email list It's not just accumulating names and sending out emails We've got to know why they opted in how they opted in what their interests are in other words We got to put tags on these people so that we can segregate our audience now The best way to do that that I found is through Cartra now Cartra is fairly due to the market maybe four or five years old and when I started out I use constant contact. I used infusion soft, which is now keep I use mail champ I used a web or I used them all and I got to tell you Cartra is the best one out there now I will put a link below in the description where you can actually watch a video on Cartra I highly suggest you watching this video. You don't have to opt in you have to give your email or anything to watch The video but at the end of the video you can actually get Cartra for a trial of only one dollar So you definitely are going to want to check that out Now the next thing I'll tell you is once you've built this list you have to define what your goals are. What's the point? What's the point? Okay, are you trying to drive them to a website? Are you trying to build your list even larger? Are you trying to get them to opt in are you trying to get them to attend a webinar? Are you trying to get them to buy a product or service? Make sure those goals are Extremely clear when you send out that email so that you can judge if it was successful or not I've had people say well You know I sent out an email and it was not successful and I say what do you mean it wasn't successful? They say well a lot of people open the email and a lot of people clicked on it, but nobody bought anything Well, that's not the fault of the email That's the fault of wherever you sent them to the page the landing page the website or whatever That's where the breakdown is so you've got to understand all the different components of email to see if it's really working or not Now before you get started an email marketing campaigns You've got to understand the rules. There are rules out there that can spam act the GDPR All these things are super important You cannot just randomly send an email to somebody because you have their email address They have to have opted in to get on your list or you can get in a lot of trouble So make sure that you're getting people to opt in properly and that once again That's where a cartridge is going to help you because they filter all that they show you what to do They give people opportunity to have a Double opt-in on their email. So get cartridge. It's going to help you out a lot Okay, so let's look at a few opt-ins right now So you can kind of see what people are doing and how they're getting opt-ins Now the first one we're going to look at here is tionic tionic And their subject line is getting low on wellness and then it has a question mark on it And then it shows their product here And it says friends don't let Friends run out of tionic order a refill. So this is how they're marketing here, which is pretty cool And what do they get right in this? They got a great subject line They leverage the color psychology the bright warm colors trigger feelings of health and happiness It's well time the email is targeted at people who have purchased the product and is sent when the customer supply is about to run out So that's a really good one Let's take a look at blue host here real quick. Okay, that's the blue host one And their subject line is blue host new website builder makes building simple So they're hitting on a big high point here, which is Making websites is difficult And then they give you all the reasons why you should use blue host and you can click the button that says get started So this sells the benefits not the features focusing on the benefits makes the copy more compelling They have a really clean copy design the simple design makes the email Aesthetically pleasing and easy to read and it has excellent targeting blue host knows who their audience is mainly made up of small businesses owners Without technical expertise. So they want to make it look easy as possible Now when you're writing emails, it's super important that you understand all the different components of it Your first component is going to be the subject line Your subject line cannot give up everything that's in the email because if your subject line says, you know 20% off sweaters for men today Then they know everything that's in the email. There's no point in clicking on that subject line But if it says huge sale on most popular products Click to reveal then they've got to click to reveal because a subject line is just there to get them to click That's it. That's all a subject line is supposed to get them to click And when they actually open the email itself It should give them some information That's going to make them want to click again Because you want them to go from that email to your landing page or to your webinar or to your opt-in page So understand you've got two different components here subject line Shouldn't give up all the information should not do that. Okay It should just create enough curiosity where they're click and they're going to actually read the email The email should give them enough information to where they're going to want to click and move forward Those are the two main components of an email and if you get those right, you're going to do great And if you don't you won't but the other thing I would add to this right now is make this easy to read Okay, I think a lot of times people think they need to write in some type of business jargon And they don't the average american if you're marketing in america, which I know some of you are that are watching this I know I have a huge audience in india too, and I appreciate you guys out there. I really do Thank you so much for watching. But if you're writing to america, they actually read on about a fifth grade level That's what the average american reads on. Yes. I know they go through high school and college and all that but they Currently and comfortably read on a fifth grade level So if you're writing on a fifth grade level, you're good And I would tell you you want to leverage storytelling storytelling is really good I use that a lot in a lot of my ad copy, but what's the story behind your business? What's the story behind you? What's the story about what you're trying to accomplish? If you interweave that into your emails, you're going to have a lot more people reading your emails and clicking through Also, you want to use the psychology in your emails psychology would be fear of missing out a fomo Okay, fear of missing out could be that maybe your offer ends in 72 hours Or maybe you have limited inventory Or maybe you're just offering this to the first 20 people to click or 50 or 100 Make sure you have some type of fear of missing out in your email copy Now I like to offer bonuses. So, you know, we own a survival food company survival cave food You can see it right there and when somebody buys. Let's say a case of our meat. Maybe we offer them a free 10 steps to protecting your home or seven steps to survive in the wilderness And it's valued at $29 or $59 or whatever it is, but we give that extra bonus And we will put in our emails get our free $29 report when you click here when they click there when they buy the product They're going to get that free report or maybe they can just opt in and get the report for free and we can keep emailing them Now when they first opt into your email list, don't automatically try to sell them something You want to welcome them to your list. You want to let them know what your list is all about Here's an example here from Spotify. It says welcome to the band. You signed up for regular doses of Spotify designed straight to your inbox We're so pleased to have you on board. Please know that you can unsubscribe at any time by clicking unsubscribe From this list. It's right here in the footer So right up front, they're telling them what they're going to get when they're going to get it And if you follow this practice, people will appreciate the stuff you do send to them because they've been told up front What they're going to get Spotify says, hey, we're going to be emailing you on a regular basis So they let them know that if you don't let them know these things, you're going to have people get mad You're going to have people report you with spam and it'll just be a big mess Now to really email properly you need email automation. What is email automation? Well, I've mentioned cartra a couple times here and once again You can get cartra by looking in the description of this video But cartra will schedule emails. So let's say somebody gets on your email list And they opt in to get a free report Cartra will send out another email to them thanking them and welcoming them and then maybe three days later It'll send another email with some content another three days later another email with some content And then three days after that maybe it'll try to sell them something and what it does is it automatically sends out all these emails As people get added to your list So you could have some people getting the welcome email on a monday another person getting on a sunday Another person getting it on a wednesday because of when they entered your ecosystem And this can all be done automatically through cartra. So I highly recommend if you're going to do email sequences If you're going to try to build your email marketing, which that's why you watch this video You're going to want to get cartra once again There's a link in the description where you can watch a video You can see all the things it does and it doesn't just do email marketing It does you know all kinds of product funnels. It does courses. It does Memberships it does all kinds of stuff for less than what some of these email providers are charging And on top of that at the time of this recording They don't charge you more based on how many emails you send out and that's huge Especially if your list starts to grow guys. I want to thank you so much for watching this video I hope you got some useful information out of it. I hope you understand what email marketing is all about now And if you have some more questions, which you very well may it's hard to get across Tons of information in a short video like this put your questions below I'll be happy to answer them one on one If you just want to say hello do that too put it in the comment section below guys Thank you so much for watching this video if you haven't subscribed yet Please do so hit that subscribe button turn it from red to gray and Turn on all bell notifications so that you are notified each and every time I go live Thank you so much for watching this video and I'll see you in the next one Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there So you can be notified every time I do a new video Also, click on one of those videos there. Keep watching on my channel