 Squeeze page versus landing page insider's guide. Hey, are you trying to figure this out, the squeeze page landing page thing? I mean, aren't they the same thing? No, they're not. As a matter of fact, it's really important that you know the difference and you know how to use them. In this video, I'm going to explain to you what the differences are and exactly how to use them and we're starting right now. And the other thing we're starting right now is starting to go thumbs up, right? Go down there and click that thumbs up if you would. Don't forget to subscribe. And of course, turn on all bell notifications. When you ring that little bell, you turn on all notifications. You'll be notified every time I do a new video, every time I go live, and maybe me and you can talk. If you have any questions about this, feel free to put it in the comments section below. I always go through there and I try to hit as many of those comments as I possibly can. So make sure you do that. Okay, the first thing we need to do, we need to clear it. We need to clear the air, okay? How are we going to clear the air? We're going to define what a squeeze page is and what a landing page is. And then we can get into a little bit more depth, okay? So I'll put the definition up right now for a squeeze page. A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, control, or otherwise squeeze a visitor into providing one of their most sought after and coveted pieces of personal data, the email address. Okay, so that's a squeeze page. So now I'm going to put up on the screen what Wikipedia actually says is a landing page. So listen to this. An online marketing, a landing page sometimes known as a lead capture page, single property page, static page, or a destination page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. That's what Wikipedia says, okay? So we've got them defined. Now let's get into them a little bit more and try to understand this a little bit better. Now I'll tell you this. When you're sending people to a squeeze page or a landing page, the important thing to remember is that you want to give them something of value. If you're not giving out something of value, you can't expect them to give up the most valuable assets that they have online and that's their email address. I think people guard their email addresses more than they guard their social security numbers anymore because that email address, it can be flooded with just junk and it can waste a lot of our time and we don't want to give up our email if we don't get something back of value. Getting something back of value is not saying join our email list. That does not work, guys. Nobody wants to join your email list. Nobody wants to get emails. I mean, if I woke up one day and I only had two or three emails, I'd be like, thank God, look how much time I saved. I don't have to kill all my morning trying to delete all this junk and figure out what's worthwhile and what's not. That unfortunately doesn't happen. But what I do is I'm very careful about who I give my email address to and I've got some emails that are more important than others that not everybody has access to and I tend to use those for friends and family and that type of thing. But knowing these things when we're building our squeeze page or landing page makes it much easier to understand what we should be putting on it. Squeeze page is basically not going to give you a whole lot of information. It's just going to get an email address and get people to opt in. That's it. That's all you're really trying to do on a squeeze page. Now, here's what a marketing manager says here in San Diego. Both landing pages and squeeze pages have similar designs, principles where they both have a header, a call to action, appealing visuals and a form. Tammy Dugan, her marketing manager at San Diego, California. So that's what she says about these pages. What I'd like to do is show you a couple examples of different pages so that you can best see what works for you. Okay, now I've logged into my Cartra account here and I just want to show you some of the pages I have here. I'm going to scroll through real quick and find one that is an opt-in page because I've got a bunch of them in here. Okay. So this is a sales and landing page template. Let's take a look at this one real quick and I will get the code and just go into it. We don't need to edit it or anything like that. So I'll get the code. We'll go to that code. Boom. Go. There it is. Okay. So this one here is pretty simple. Now, this one here is kind of interesting because I only made two of the areas required and that's the name and email, so I called them to put the phone number too. We're starting to collect more phone numbers. We would like to do some more texting with some of our clients, so we're putting that in there. But they can also put in the phone number if they want. And all I need to do is click to get the template. So this is a very simple one. I do have another button down here with another offer that they can get so they can also click on that button and go to that offer right there. And I've actually kind of broken a rule by saying only have one thing on the page and I've actually got two things on here. But this is a marketing video with a bunch of free stuff right here and they can click on it and get this if they want. So I'm going to go ahead and X out of that. So that's an example of it. Now, if we go back to Cartra, the cool thing about Cartra is that if we want to build a squeeze page, what they've done is they've actually got squeeze pages in here. So I can click on one of these squeeze pages and you can see guys, there's a whole bunch of different samples in here. The reasons why you'll love our app, all these different things in here. You just scroll through and find when you like and then you can actually edit that page. Like here's an example of, let me see here, this is a good squeeze page right here. Like this, we'll click select and we will launch builder and we'll take a look at this page real quick and I'll just put test page right here. And if you don't have Cartra, you need to get it. You just need to get it. If you're selling online, you don't have Cartra, you're missing out. There's just too many things that it will do for you and without Cartra, you're behind, right? You're behind everybody else because so many people have Cartra now. So let's look at this page real quick and I just called it test page and that way I'll be able to delete it later. But what they've done here is they've got this image in here, they've got some bullet points in here and you can put whatever you want. They've got a placeholder right here with a name and email address. Let's go ahead and look at it online because this is the publishing version of it and that's not really what we want right now. All right, we'll go right there and we'll go to it right there and this is what people would see online right here. It's got an image in here and you can put whatever you want. Now you can pop any of your own images in here, your own bullet points, anything that you want to do to change, you can certainly do it on this form here. But I love Cartra because in Cartra and I'm going to go back one right here, let me go back one. When you click the page right here, they literally tell you these are squeeze pages. You've got other pages in here too, but it's just so nice to have this in here to help you out. There's another one right here. We'll take a look at this one real quick. See what this is and I've selected it. I'm going to click Launch Builder and if you don't want to go through all this stuff, what I'm doing now, you can just click on the preview of it. Matter of fact, let's just do that. I just want to show you how to do that. That way you know what to do. I'm going to click right here once again and I'm going to click on Squeeze Pages. Let me find one here. Right here is the cool part. You don't have to go into it. I'll click on Preview and you can actually preview that page there and see what it looks like. I just kind of stretch my screen a little bit. If I like that one, I can use it. It's got a video here. You can switch that out with a picture. You can take it away. You can do whatever you want, but it gives you a template to go by. That way you have something you can work with. Bottom line, should you go with the Squeeze Page? Should you go with the Landing Page? I would say a Squeeze Page is very, very specific to this one singular thing. If you've got a guide or you've got a tutorial or something that people want to opt in and get, I would use the Squeeze Page. A Landing Page may be more for products that you're trying to sell. Maybe you have a VSL and they're a video sales letter that tells them about it. Or maybe it's a long page that has a whole lot of information that would be considered a Landing Page. So Squeeze Pages are kind of a subset of Landing Pages. Smaller, more directed. Only one offer on there. Landing Pages usually have a whole lot more information. I hope that clears it up for you. And don't forget, you can get Cartra. Yes, you can. I'm an affiliate for Cartra. If you go down in the description below and you click the link, you can watch a video on Cartra. And oh my gosh, it does a whole lot more than Landing Pages and Squeeze Pages. You can do memberships in there. You can do your emails in there. You can do everything. Everything you need to market online is in Cartra. I use Cartra for all of our digital marketing. I don't have any other softwares. That's the only one I use. I do use some automations along with it to integrate it with some forms online, that type of thing. But as far as marketing, I mean, everything you need to market online is in Cartra. And if you use my link down there and you watch the video, you can get a trial for $1. $1 is pretty darn cheap. I would highly suggest that you check that out. I hope you enjoyed this video. I hope you understand the differences in those two now. I hope this helps you. And if it does, put a comment below. Say it helped me. Say this worked for me. I would really appreciate that. If you still have questions about this, put that below too in the comments section. And I'll do my best to answer all of your comments in there. I thank you so much for watching. But do the important thing now. And that's what? Thumbs up. Give me a thumbs up. Hit that thumbs up. Smash that thumbs up. It won't hurt that thumb. It really won't. And don't forget to subscribe. Hit that subscribe button down there. And bring the bell. Turn on all bell notifications so you're notified every single time I do one of these new videos. I want to thank you so much for watching this video. And I want to see you in the next video. I'll see you then.