 This course is called Social Marketing and Ethics in Marketing and the aim of this course is to offer an overview of what social marketing is and also to focus on some issues that can be relevant when considering ethics and marketing. Social marketing is this branch of marketing whose objective is to influence human behavior to achieve a common positive wealth for the society or for this specific target audience. For instance, how to reduce alcohol consumptions among youngsters. This is a very dynamic course, a learning by doing course and I expect a lot of participation from my students and I hope you enjoy this course.