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Uploaded on Jan 18, 2009
There are more complete videos that includes ALL the best commercials from the more than 1,100 that were made.Search: "Laugh Now Think Later" and "Bludgeon Advertising." In the 1980's, Shadoe Stevens was retained to devise an advertising strategy and branding campaign for a 14 store electronics chain known as the Federated Group. He created and played a character named Fred Rated in a series of commercials that were a mix of Saturday Night Live and Monty Python. Over a period of six years, he and a small team of artists: Chris Culverhouse, Chuck Cirino, Michael Hill, Dave Nichols, and Ed Freeman, created over 1,100 different commercials.
After the first weekend of the campaign, sales increased 500%. In four years, the group grew from 14 local stores to 78 superstores in 5 states. The success of the Federated advertising campaign was extraordinary. It was the first regional advertising campaign ever to have received a 2 page spread in Time magazine.
Fred Rated's huge exposure resulted in Shadoe's invitation to join Hollywood Squares in 1987 and to host American Top 40 the next year. This was followed by movies and television series. To know more and see his ART go to www.shadoeart.com