 you know, a plant-based diet or a plant-forward diet can have, you know, benefits one's performance, recovery rates. I mean, you just have to look at the list of athletes. Lewis Hamilton, probably one of the best athletes in the world, yeah, a plant-based athlete. And, you know, and all of these athletes performing at a high level, not just for marketing dollars, but because that's how they feel they can best, you know, create a great performance. So I think, you know, the market's kind of doing it for us. And as you look at, again, you know, I want to be plant-forward or any plant-based products for my health, my weight or whatever, that 85% of consumers step into this category for health reasons. We still live in a very selfish world. And when you're faced with products that are 40, 50, 60 ingredients, That's always my problem. That's the problem. Yeah. So like our opportunity is pretty obvious. It's chicken, it's five ingredients, 90 calories for serving. So listen, I don't think so, but I am a massive advocate for plant-forward diet. Clearly, it's the reason I wake up in the morning, but our job is to just allow more consumers to step into the category.