 You can't control how other people behave, all you can do is control how you respond. Boom. That's it. Hi, I'm Stephanie Patterick, Executive Editor of Ad Week, and I'm here today at our CMO Move Summit in New York with Danielle Lee. She is the Global Vice President of Partnerships for Spotify. Danielle, thanks so much for being with us today. Thanks for having me. Yeah, you were just on stage talking about leadership. And I know that Spotify just had an announcement about acquiring the ringer, a podcast network. I'd love for it. Can you tell me about that and what are you most excited about right now? So we are doubling down on audio and really making a move into the podcast space at Spotify. This is one, a recent acquisition, but we've done several over the past year. And it's really about expanding and growing our business beyond music and becoming the world's leading audio platform. The podcast space is a really vibrant one. We're focused on improving the discovery of new podcasts and helping podcast creators find new audiences and helping our consumers find podcasts that love. And we're really driving innovation into the space by bringing podcasts really into digital and transforming how you monetize, distribute, and create podcasts. So what is the thing that's keeping you up at night these days? For me, being on the advertising side of the business, really helping marketers tell great stories and audio is one of the things that I'm really focused on. Our clients spend a lot of time and marketers spend a lot of time building for a video and, you know, sight, sound, and motion. But audio is a unique medium and there's a high level of emotional engagement. When you listen to a story or hear a story, you're actually creating a picture in your mind and that memory stays with you, right? So you're actually using your imagination. But marketers don't really lean into that. I mean, we're constantly learning and moving into the podcast space, there's great expert storytellers certainly with our acquisition of Gimlet last year. We're learning a lot from those teams around, you know, just the anatomy of a good story and audio and kind of what are some of those key elements. So how do you bring that into the brand space, right? So that their brand stories are just as compelling as, say, a podcast. Yeah, I love that. So what is something innovative or a piece of innovation that you see on the horizon that you think could either change your job or change the way podcast is reaching consumers? Podcasts historically have been downloaded with ads burned in and those ads live in perpetuity with the content. We're actually digitizing and bringing podcast advertising into the digital age by bringing intelligent targeting, reporting and measurement into podcast advertising. Leveraging our logged in user base and the fact that we actually can identify audiences and now target those ads to specific audiences and then dynamically change them out so that if you're listening to, I don't know, dissect a Spotify original podcast, you know, the ads you might get might be different than the ads that I get. Okay, one last question for you. Sure. What is the best piece of advice that you have ever received or given? You can't control how other people behave. All you can do is control how you respond. Boom. That's it. Danielle Lee, thank you so much for joining us today. Thank you for having me, Stephanie. And thank you for tuning in to Top of Mind.