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Enrich a 360 degree Customer View with Apache Hadoop and Splunk

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Published on Feb 27, 2014

In this session, see examples of how marketing, business and operations analysts can search across disparate data sets in Hadoop to spot new opportunities for up-sell and cross-sell. We'll cover examples of how to measure buyer sentiment and changes in buyer behavior. Learn techniques to use data in Hadoop to move from just national and regional marketing campaigns to local campaigns that offer a high ROI. And learn best practices for how to assign customer influence scores that online, call-center, and retail branches can use to customize offers. Lastly, you'll learn how to assure security of confidential customer information stored in Hadoop with tools such as Kerberos authentication, role-based access controls in Hunk: Splunk Security for Hadoop, Apache Knox perimeter security, and encrypted connections in your clusters, together with best practices for when to mask confidential customer information in large shared-service clusters.

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