About The Power of Broke: Daymond John has been practicing the Power of Broke ever since he started selling his home-sewn hats on the streets of Queens With no funding and a $40 budget, Daymond had to engineer out-of-the-box solutions to take his product to the masses. This do-or-die creative campaign not only saved his business, it launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Today, Daymond stars on the hit ABC-TV series Shark Tank, is one of corporate America’s leading brand consultants, and is currently working to help small businesses all over the globe with his recent appointment by President Barack Obama as a Presidential Ambassador for Global Entrepreneurship.
Daymond John unveils the secrets to his success in his new book, THE POWER OF BROKE: HOW EMPTY POCKETS, A TIGHT BUDGET, AND A HUNGER FOR SUCCESS CAN BECOME YOUR GREATEST COMPETITIVE ADVANTAGE (On Sale January 19, 2016; $26, Crown Business). The FUBU founder and star of ABC’s Shark Tank shows how starting a business from broke forces you to think more creatively, use your resources more efficiently, connect with your customers more authentically, and market your ideas more imaginatively.