 A question about my thoughts about sales funnels, those of you who have watched my videos for a while, know that I don't like sales funnels, I don't recommend them, I don't do them myself. I used to do them, that was years and years ago, I haven't done sales funnels for at least seven years. So seven years, no sales funnels, my business has only kept going up better and better audience over the last seven years. But the questions here asked is, would I still recommend having a free webinar, it's a common sales funnel tactic. Join this webinar to learn the secrets of life that you'll never learn anywhere else and it's free. And of course, once you sign up, you're in that person's funnel, they'll send you email after email after email until you unsubscribe and the whole thing is designed carefully to indoctrinate you. That's literally the language they use. Did you know that? They use indoctrination is the actual term. I'm like, this is horrific. I mean, it's essentially taking cynical religious conversion tactics and bring it into marketing and that's what sales funnels are. So it's really cynical, it's really manipulative, really like psychopathic to be honest, light psychopathy, it's what it is. Let's just be honest about it. So, but can we do a free webinar and make it authentic and still offer something? Of course, of course you can. So actually, there's a separate question here. One is authentic free webinars, one is sales funnels. The person asked is actually asking about authentic free webinars, not sales funnels, okay? Authentic free webinars are very simple. You present, you market the webinar saying what you are excited to teach them in the webinar, who it's for, who it's for, what you're excited to teach them. That's it. And then you deliver on what you promised in that webinar, you teach what you're excited to teach them to the people that you have in mind. And then the last five to 10% of the webinar, you talk about your upgrade, your further offer. So the language is something five to 10% of the time. So if you're doing a one-hour webinar that's free, then what's 10% of one hour, six minutes? So three to six minutes at the end is the only recommendation that I have for selling something on a free webinar. And those of you who are marketers like, George, you're ridiculous. My marketing tactics or my marketing teachers says a third of it is credibility building. A third of it is giving a few tips that are really setting up the frame for the final third, which is the sale. It's fucking ridiculous, okay? I mean, because unless people said, unless people signed up to say, I would like to come to your sales webinar, that's also okay. So there's a second type of free webinar, which is called an info session. And you should feel free to do it. Just like colleges have info sessions, you bring your kid to say, I'm interested in applying to this college. Let's go to their info session. Info session is very plainly marketed as, hey, let us sell you on the college. And all these people come to get sold on the college. Why wouldn't we do that for our business? Why can't you just be honest? And not just not the person asking the question. I'm just generally, right? To all the marketers out there. Why can't we be fucking honest and say, hey, I would like to sell you my coaching program. Will you come to my info session so I can sell it to you? Would that be okay? Now, you don't say it like that way, but you'd say, I'm excited to be launching my coaching program. Come to this info session, I'll tell you all about it. It's basically for these types of people dealing with these issues, but come and I will explain why I believe this framework works for a lot of people. I'll even give you a few tips, but I'll certainly tell you who is fit to work with me and how we work together. Info session, you could be so honest and you could sell for a third of the time. So a lot of free webinars so-called are actually info sessions, but they're dishonestly marketed. They're marketed as a free webinar, as a teaching thing, but it's really an info session. So just be honest about it and you could do it all day long, right? But if you're doing a free webinar, I don't recommend free webinars that are teaching. I recommend free to attend paid recording webinars. I've talked about that elsewhere, so I'll kind of stop there. So like there's really two free things that you can offer in terms of webinars. One info session, just market it honestly, and then free to attend paid webinars, which are going to turn into a product, but you're giving it for free for those who attend. And even during that free to attend, you could still do five to 10% at the end, no hard sales, but it's sort of like, it's a convenience to people to say, hey, if you really love this stuff we're talking about today and you don't want to work further, there is a way, there's a way. And so I'll just let me spend three minutes or six minutes talking about it. That's it. So I hope this is helpful for everyone who's interested in my thoughts about free webinars and sorry for the cussing, but I get excited when we talk about manipulative marketing.