The Mobile Media Onslaught: How to survive and profit...





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Published on May 19, 2012

New York Technology Council panel - The Mobile Media Onslaught: How to survive and profit from the rapid proliferation of mobile media devices.

May 16, 2012
EisnerAmper NYC


* Devindra Hardawar, National Editor, VentureBeat
* Dan Kurani, CEO, Thumb
* Erica Berger, Director Product Partnerships, Storyful
* Khoi Vinh, Co-founder, Mixel

Forget about the simplicity of cord-cutting. The rise of mobile devices has led to a flood of media and social networking content that makes cable's 500 channels seem quaint. Access to real time news, periodical literature, mobile video, time shifted content, new music releases, podcasts, RSS news, streaming video, app updates... the list of potential media sources is growing longer every month. And that's not even counting the time spent on social networks. With mobile as the new frontier, traditional media companies and young upstarts are now vying for our attention and loyalty.

What does this mean for your media strategies? What does this mean for your customers? What will you suggest for your clients? What will you watch tonight?

This panel discussion brought together media and content professionals to discuss what mobile means for media today and in the future. They'll help you figure out a useful direction for your mobile strategies and design. And hopefully, they'll help you avoid drowning under the tsunami of mobile media.



Webcast support: http://nyi.net


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