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Aliza Freud: Brand Success and Failures in Social Media

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Uploaded on Apr 19, 2010

Aliza Freud, CEO of SheSpeaks, discusses customer engagement by brands through social media at the BRITE '10 conference. She examines how Nestle bungled its customer interactions on Facebook, while other brands like Aquafresh are connecting with communities in private networks.

The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org

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