 Turn it to the table. Boss talk. Who your girlfriend favorite? Boss talk. We gonna do it how you want it. Boss talk. Yeah, everybody on it. Boss talk. It's a unique hustle. Check it, check it, check it. It's a unique hustle. It's your boy, E.C.O. And I'm here with the lovely, amazing, official Mr. Mako. What's going on? Nothing, nothing. You know my dad, Walker. Man, hey man. We got this guy here. He back, man. This guy is becoming a regular, right? Yes he is. Man, all the way down from Los Angeles, California, man. Kenyatta Sands is in the building, man. What's up, baby? What's up, y'all? This is family, y'all. Ten years in the making. Man, stop playing, man. Hey man, I see you wearing that a cool, man. It's fresh, man. It's fresh, fresh, fresh, fresh. This that limited right here. Say, man. Man, we been rocking with a cool man now for, ever since 2008. I'm trying to remember the first guy that we had rocked out with. Man, I done forgot his name. But he was a white guy. I can't remember his name. Yeah, he was a good people. Simon. Simon. That was him. Simon was the guy that we first started rocking with. We went down to Atlanta, we met Lisa and Thomas and them down there. And then Mike, you know, and all of the reps down there at The Cobb Show. And we met Simon after that shortly. And then we ended up going up to Vegas and rocking out with y'all. And it's been history ever since. It's been the history in the making. Just making a history. Bam, bam, bam. We did it, man. So how you been? Man, been fantastic, man. It always feels good to come here because it's family, man. I've been knowing y'all for so long, bro. Yeah, yeah. It's love, bro. I mean, we talk a lot periodically on the phone. It's hard to find somebody you can pretty much just, you know, have that chemistry to have enlightening conversations, man. So thank you, man. Yeah, yeah. We come a long way. And it's good that we're still here. It's good that we still got the support of everybody from, you know, from Texas to the whole nation, man. So people are still doing it. You know, a coup is a very unique situation. You know, this is an organization that's black on, you know, run and operated, you know, and it got a lot of young people who are involved that are really good at what they do. You have a lot of core followers who follow because we have people come in the store and that's all they were is a coup that would not touch any other brand but a coup. Yeah, one of our stores out here at Urban Connection, man, he has a whole, Yeah, we went over there and we went tired. When we were running low, we might go over there and holler at that boy. Yeah, no, he got it. He got the whole warehouse. He got the whole warehouse. Yeah. Those are my people, too. So just, you know, with the way things are, man, you know, in the music, in the clothing and apparel industry, just how are you liking the way that the designs are changing, especially post-COVID, you know, pre-COVID, you had, you know, stores that pretty much were looking to do things that they were kind of, you know, they knew where they were headed. But after COVID hit, things kind of sprout out of control. People were closed. Things were scary at that time. How do you think things are looking right now? Well, what's interesting is that, you know, COVID wasn't that long ago as far as the economy wise. And last year, some of our retailers experienced like the most amount of money they've ever seen in retail. They was all some ARAB money during that time. But once the government money ran out, now everybody's pumped the brakes and everybody's getting nervous and they're just trying to find out, you know, what's going on. But for me, it's about survival of the fittest. You know, if you don't ain't got a design team, if you don't have the manufacturing muscle and all that, this is where RP55 does behind the brands that it represents. You know, and the cool, you know, cool hustle gang is, you know, it's part of that same family. And these guys do what they've done for years. I think it's like 15 years by now. Yeah. But as a company, they've been around forever. And, you know, I know these guys intimately and they're like, man, there's some strong minds. They just, you know, they just don't want to be out in the front. But it's always a pleasure for me to work with people on that level because they're level. Like Ralph and those guys is crazy. That's Steve from, Steve. What the guy? Steve from Dunkmasters. Yeah. But yeah, so, yeah, it's been a pleasure working with the company. And then now I'm out here trying to promote our collaborations with Dunkmaster, Sage Thomas. And it's amazing because Ralph discovered them and was like, this is a great, my guy, don't say Ralph on the show. Yeah, yeah. Ralph got to tap in. Ralph, you ain't tapped in a boss talk yet. You know you my guy, man. And I ain't gonna say what me and you done together, but yeah, you know I'm your guy because so tap in. Yeah. So Ralph Reynolds, you know, he discovered them. And now we're kind of like bringing it to the fold where people are kind of seeing how our hip hop culture has taken over street racing, you know, drag racing. You know, these guys are engineers, man. They've figured out a way to engineer a car that's probably the heaviest car made with real genuine steel on 26 inch rims and can push out, you know, over a thousand horsepower and can match any car that's pretty much on the road. But it's amazing. And these are all young dudes with their own money invested in something that's engineered that only they can engine in and they mastering this stuff, man. These guys are figuring out ways to take the headlights just to get more oxygen into the engines, man. And it's a culture. So he saw that on Vice and he was like, yo, this is great. And then if you think about it, I watched drag racing and then it's like, it's kind of dry. It's like, you know, and they're just trying to make it as exciting as they can. But going there is an event in itself. Oh, we've dealt with it. So this is nothing like Fast and the Furious type of thing. No, it's that quarter. You know, like, what was that section in Fast and Furious where they were drifting? Remember, they would always race. That was a short distance. Yeah, but it's not drifting. It's like, it's like the one, the first one when you see Paul, then when they first came on and that boy, instead of him stopping, he went in and he killed the white guy that got killed. You remember that one where they just go from that first that first quarter and he jumped on there and the Chinese guy tell him, don't, I think Paul said don't race that car because he knew what was in it. Right. And they just go for a quarter. That's what they do on rims in muscle cars. And that's that part right there. You know, I, I don't know. We went to Yellow Belly. You've seen that years ago. No, I don't remember. No, I've never been. In the Yellow Belly? No. Yellow Belly is a- You never took me. Really? That was a year probably before I met you cause I'm telling you, I used to go out there with junkie or them and that's kind of like what Ennis is, what they're here for. They're going to go out there, they're going to have slicksters on some of them big rims and they're going to have them 72 Impalas out there and they're going to run down through there. I don't understand about those cars and when I was doing some research, I'm like, these cars look really good. And you racing a car that might wreck out. I'm like, why would you do all that to that car? Man, you gotta understand, this is such a street culture out there between bikes, cars and all this. And I'm telling them, and I was talking to one of the managers, I was like, man, this actually is a brilliant thing because now you're teaching kids that they can use their engineering skills and get something that's attainable and race it and make good money. These guys are touring all over the country and they're betting, these guys are betting like horse betting, you know what I mean? So there's a lot of betting going on. So this is our way of doing it, but it's hip hop. You see the kids out there talking and you know, we have our own lingo and our own way of doing this whole racing thing. So when you watch it on, as you know, on bites or you watching on YouTube, you'll see the whole culture behind it. And it's beautiful. Like it's a good little, you get some inside hustle from these guys. You learn how to really hustle, you learn how to do all that. So it's kind of like watching poker, you know what I'm saying? You watch all these brains and how they playing tricks on each other to try to get somebody to race somebody and knowing they can get them easy, you know what I'm saying? But you're gonna play like, oh man, whatever. And then you know, you coming up on their money and you taking, they pink slip, you know what I'm saying? And you taking all that, you know? How long now have y'all been doing the dunk master on the shirts in a coup? So this new, this is a, so we're It's rolled out, right? I'm sorry? It has rolled out though to We're gonna have the production soon. The production's coming out. Oh, so it hasn't been out to the store. No, right now we got exclusive t-shirts that we're putting out. So Sage has actually come, he actually has some exclusive t-shirts that we have for this event. So we're actually doing an event today at the- At four to six. At Everett Burr from four to six. So Urban Connection shot out. And so the mall was, you know, like, they was like, oh, this is great. This is gonna be a great idea to actually have it in the mall, which is gonna be very unique. Cause at first we was trying to think about doing stores that only have our freestanding situation. But I like the fact that it's in the store in the mall because to me it's more secure. The cars are more secure than being, unless you're gonna have it outside and have security watching the cars. You know, somebody out there watching the old times. It's inside the store, it's more secure. And we're gonna have, the cool thing is, now we're gonna have his trailer wrapped and his cars wrapped or whatever, you know, with a coup, so that's gonna be good for the brand. But again, it's just really, it's about exposure. This guy's got seven million people that's following this stuff and it's blowing up. And it's like, you know, at the end of the day it's just something to do. See, the reason why I'd asked you about the shirts that they're out yet, because I was just curious to know what cities are more into the dunk than which ones aren't. Because not all cities know about dunk art. Yeah, it's more of a southern, it's more of a southern thing and a Midwest thing. Cause it was showing the shirt sales. Because I'm sure that whoever is into it is gonna, you know, gravitate to buying those shirts and wearing them. But the cool thing about it is that the design team behind it created some really awesome product. We have a whole collection coming out for holiday. And I'm talking, I'm talking about Leatherman jackets. I'm talking about hoodie sweatshirts and all that. And I'm telling you, that stuff looked better than the inline stuff that we have, you know? Because it's a dope theme. It's a real theme. It's not some made up, like, yo, this is a real thing. And we have the exclusive rights to doing dunk master on our gear as a collaboration. And when you meet this guy, it says, Thomas, I'm telling you, man, this dude right here is the real deal. And is this something that y'all are gonna be doing more often, having a lot more collaborations with other people? Yeah, we try to have collaborations with people we feel that are relevant, you know, that are cool, that embody our culture, you know? And we're not ashamed of what we do and who we are, you know what I'm saying? And this is why we've lasted, because we've never like, oh, we're strictly streetwear. We don't want to be into, you know, high-end, like, no, we make stuff for our people, period. It's made for us. You've been in the game for a long time, man. Like, you one of those guys, man, when you think about apparel. So, you know, the good thing about it is, if it was something that wasn't gonna work, or you didn't feel comfortable speaking on, your passion couldn't lie. I've talked to you for years, so it would be hard for you to fake it with me. So I kind of believe you. You're right. Right, right, right, right. Yeah, but it speaks for itself, I mean, success. We've had, you know, a lot of success with the brands and we're still moving, man. We're still moving in a lot of good accounts. We got a lot of top accounts that carry the brand. And like I said, you know, the streets ain't going nowhere, bro. This is why I have dedicated my whole entire life to street fashion, because at the end of the day, it's like, man, we ain't going nowhere, man. And we love something new. We always trying to get on the new thing. Now it's stack denims, man. It's, you know, stack, you know, what do you call those things? It's nylon fabrics now. You know, we're doing poly-tree coats with, you know, with stack denims. You know, stack design and whatnot. So there's a lot going on with that. In fact, I actually got them to start introducing corduroy. Okay. So we got some corduroy stacks. Nobody has that, but us. I like that because I like to see this. With the matching jackets. It ain't your first rodeo. It's not, yeah, it's not it's first rodeo. So when I hear you talk about, and yeah, that's my attitude. I mean, I only expect that or more from you because of the time that you've put into this, being one that came in the game early on like you did. You know what I mean? You just one of those guys that when you think about, you know, fashion, when you think about our hip hop culture, you one of those guys that you can think back and your name pops up with the best of them. So big, big shout out to you. Appreciate it, bro. Next time. So that's the dope part about being a person who's consistently giving their all to something. Most people just, you know, they one foot in, one foot out, but you really just dove into fashion, man. What makes you keep that tenacity in that drive? Well, it's because I've been exposed to what the possibility is. You know, like in the nineties, when we all came out as owners, you know, we watched Fubu and, you know, actually just Fubu. We watched Fubu kind of just blow up to a half a billion out of company. Yes. You know, an average brand at that moment was doing, you know, a few hundred million rocker wear a few hundred million, you know, Beyonce had her own brand and fat farm and, you know, you name it. All these guys are making hundreds of millions of dollar brands. And so for me, it's just shows the power of our community and our drive and I love the fact that as an artist that, you know, our people are so creative, man. We go from one thing to the next, you know. And we give shine to a lot of creators, you know. And so I'm just great to be in a company with great creators and I'm great to be around to keep showing something new, you know, and trying to enlighten these kids as you, you know, as a young generation. But like, man, you know, keep coming with it. Keep coming with your flavor, man. And let us, you know, let us roll behind you. Let us kind of innovate and let's innovate together because, you know, when we work together, it's fun. You know, it's real fun between music, between fashion, between cars, between all the things that we do, whether we riding bikes down the streets, you know, doing wheelies all day long, you know, with our girl hanging on the back, you know, like, I see that in LA crazy. Nowadays, dudes be on their back doing big wheelies with their girl holding behind them. I mean, only people like us would do stuff like that, man. So it's a good thing. Because LA has a huge bike. I've never went anywhere else and seen that many bikes on the street. They crazy. This stuff is nuts. I see it every, I see it not every day, but I see it, you know, huh? That's why everybody's so fit. Yeah. Well, we broke. That's why we're shit. We don't have that kind of money to sit around and eat all day. That's what dang shit is. And that gas prices, it helps with that. You just ride your bike. Yeah, $7 a gallon. That's ridiculous. $7. So coming down here to Texas, this is easy for you. My car, 16 gallons, cost me like $106, like yesterday. And I'm like, good Lord, to mercy. But it's like, you know, it is what it is. Yeah, ours are $4, but we still fill up for 100 bucks. Yeah, remember that $4 was $2 last time I was out here. So it's real. When do you think it might go back now? Soon. Already, you just got to look at like what the oil, what the crude is selling for, per barrel. So if it's under 100 bucks, which I think it is today, it's gonna go down a little bit, you know. But you know, these guys are profiteers. So at the end of the day, you know, if you don't complain, they're not gonna drop it. Exactly. And I know, because I was, they interviewed somebody because I was surprised that I was at Beverly Center and it had a guy charging $7.50 a gallon. And everywhere else is no more than 640. And I don't care if you're going to the higher end, Chevrons, or the mobiles, even at the highest price, it was 650. This guy was able to get 750 and he's like, well, look, you know, I've been here. And he have people who buy it. All day, you know, and he's like, look, if they want to pay for it and don't want to go down the street to get it. He must be at a very convenient location. You know, sometimes you have one that's higher but it's convenient. Like, man, I can't be here. But a whole dollar is kind of worth me going down the street. You know what I'm saying? That's like, you know, you want to give away 16 and 20 bucks just on some like convenience. Well, you know, some people got it like that. Some people do it. You work with a lot of different companies. Yes, sir. What makes it a cool different from the companies that you previously worked for? I was brought on by Lisa. Okay. And I was so impressed by Lisa, Bloomingdaw. Shout out to Lisa, man. She supported us a lot of years, man. We would talk for hours and we still talk for hours. Like, we literally talk for hours. She hired you, right? Yeah, she hired me. I tried to get her not to hire you. I was trying to get her to get Becky. You remember that? And she evidently seen something in you that Becky wasn't able to deal with. And I understand why now. But I just remember back when I didn't know you, man. I know. At least he's truthful. That was just being real. She asked me about it? Yeah, Becky, she wouldn't believe that. Did Becky go on and on? Oh, you know, I ain't no girl named Becky. You know who Becky is, right? That's America, man. Come on, man. Oh, man, you know. The white girl named Becky. Give me the Becky, bro, okay. Why are you tripping? All right, boss talk. But I didn't do it. I mean, I didn't do it. She didn't do it. And when I seen what she had done and the moves she had made, it's because I didn't know you. If I didn't knew you, of course, I probably would have said you. I didn't know you. She asked me who did I think. She asked me about Peggy. I said, get her. That's who you need. Because she sold the hell out that koogee. But I didn't know you, but I definitely know that. I know why she picked you now. I know why. And if she hadn't, I'd probably never knew a lot of things that mean you have connected on so many different things in so many different ways. She knew my fate, you know what I mean? She knew what was best for my fate through Kenya out of the Sands. That's what's up. Nah, but uh. So. I wanna know, cause we're a koo is concerned, you know all the inside stuff that the public don't know yet. Is there anything else you can let us know about? You can sort of sneak it out there as what's coming up later on that we might be able to look out for? I think, okay, what's something new? I think for them, it's just like, you know, we're constantly having to come out with new product every month and every delivery. And then, you know, we try to emphasize certain things that we know we don't well with. So our successes have been our sweaters. Like that's been a real big deal. Yeah, y'all went to, y'all went to again. It's like nothing can match up to it. Yeah, so we turned that up. You know, our washes are still good on denims. Like I said, we're introducing corduroy in a big way, like big, well corduroy. Are y'all gonna bring back shoes? We're in talks with that. I don't know where we are with that, but we are gonna have belts, you know, some other accessories. You know, we got duffel bags now. We got backpacks that we're bringing in. So there's a few accessories that are new to where we brought in. We also have underwear now. So now you can get, I mean, literally from head to toe, you can do our brand. Except from not the toe yet. Yeah, we used to do the toe, but we got flip flops though. No, we got sliders. So we got sliders though, you know, all retailers got sliders and they're nice. Like you gotta see the nice colors we have that are currently shipping out for our sliders. So it's a very, yeah, those are very nice. And so like I said, I mean, the brand has been consistent and the good thing is that our people support it and we support the people, you know, cause all our themes are about us, is about how we grow up in the neighborhood, how we grow up into the community and everything that we talk about. So we, as we evolve, as the community evolves, we evolve and, you know, we just try to make sure we keep you fresh, you know. Is TI still involved with Akul? Yes, absolutely. He's still involved with it and he still rocks it too. I catch him. And you don't really see him rocking as much as he used to. But what's funny is I've actually been posting a few things of him wearing it recently. So, you know, sometimes like, you know, it might have the big logo cool, but if you know the brand, like, you know, like the Fox logo or you see something to that effect, you'll see him rocking it. And, you know, like I said, he's evolving too. You know, a lot of people don't know TI but my impression of TI is that's a real deep thinker. And, you know, people don't know, like, you know, you can easily look at him because he's relatable, but you have no idea how much of a business man does do this. Tell me something that he has imparted on you that has stuck with you where you're like, man, I never thought of that. Well, we don't really talk that much, but when I do deal with him and when you really deal with him on a real business level, he's really professional and he's sharp. And one thing I do know as an observer is that he really loves his family. He stays on that phone 24 seven on his family. So his family's real. Like he loves his kids. He loves everything about it. And he's a serious dude. So don't let all the, what you see on TV fool you. That brother is sharp, you know? And I'm impressed with all the stuff he was able to accomplish. And the time he was able to do it and to still maintain a family structure, it's incredible, you know? And he does a lot. My hats off to him. I know there's drama out there, but again, I tell people to look, get out of people's personal lives. But when you're in a limelight and you're a celebrity, I'm not gonna say that's what you sign up for, but really in today's day and time, that's what comes with it. But the thing is their lives are not our lives. I know that, but a lot of people, okay. You have people. Now to say that they're totally free from sin. Like, you know, because you're a celebrity, you can't not, I mean, you can commit sin and you can get away with it like where we can't or it's still eating more. It's just like Columbus Short came on here the other day and we were talking about mental illness and things that people go through. And he was telling us about a friend of his who went through a certain situation and he's saying that he went through. What I was saying is that we had Columbus Short on here the other day and he was talking about his friend that went through a certain situation. And he said he goes through it too, but I said, the difference between your friend and you, is that when you go through your paparazzi, you're gonna catch it, put it out there and it's gonna blast all over social media internet because the day and time that we're in, when a regular Joe is not gonna get worldwide attention unless they just did something stupid on the internet purposely, you know, or whatever, which most people don't just go on there and just do crazy stuff. But even if you didn't go on there on social media, somebody gonna catch it because of who you are and put it out there. So that's the difference between, you know, just being a celebrity in today's day and age. You can't really just say and do anything. You know what I mean? You have to watch what you say, you have to watch how you treat your, right. You can watch how you treat your kids. I mean, I heard somebody told me the other day that I don't spank my kids, you know, because when they were younger, going through therapy now to realize that they were being abused because they were being whooped. And I was trying to ask them. I was like, when you say whooped, are you meaning that you were physically beaten, like beaten, beaten, or your mom spanked you or your dad spanked you because you were out of line? But there's a lot of people in today's day and age when you go to counselors or second, they're making it sound like any sort of spanking is abuse. And I don't agree with that. There's a fine line, yes, but there is a line. It's the difference between you disciplining your child and abuse. What do you think about that? I think a lot of it has to do with how you value abuse and the mentality part of it. I mean, I just think that, you know, for us, that may have saved some of us from going to the streets. We remember that pain. You know, when we grew up, you know, you got a spanking that was typically a belt. Right. You know, and it can be a, you know, it can be a, what was it, an attention court, if you was from the country, I had my grandma tell me to go out and go get your switch. But looking back on that, do you feel now that you're grown and in today's day and age, you personally, I'm not talking about everybody else's, you know, do you think that that was abuse? I don't think that was abuse because I think you knew it was coming. You know, you messed up, there's a consequence. And I think there's a lesson to messing up and having the consequence come right after that. The statement that you just made, I disagree into the point where you have people out there who have been abused, whether it be a spousal abuse or whatever. And I know that if I raise my voice to him, and this is just hypothetically speaking, okay, don't take it literally. But if I raise my voice to him and I'm the woman that he didn't like it, and I know, because how he is- Well, that's domestic, that's it. I'm thinking about kids. I know, but I'm just saying that, you know, I know that I'm doing something that he doesn't like. I know what's coming next after that. It's just the way how you said it is how I'm perceiving it. Which I know- No, I'm talking about like, you know, if you're a little knucklehead and you doing all this wrong and you wanna come home, then the belt's coming out. I didn't do that. I know what you meant, but I know how people- So now they be like, okay, maybe I don't hit him a certain way, maybe I hit him with a spank or whatever the case is. And I try to do it differently with my kids, but I can't speak on how you raise your children. You know what I'm saying? And I know that, you know, at the end of the day, you know, if you out there whipping these kids with like really bad, like, you know, this to me, when we say abuse is like, yo, you know that's abuse like that. You have bruises to show, I mean, black guys, you have, that's too much. That's too much. But if you just giving a little, uh-uh-uh, and there's only a certain age you're going that to, because you're not gonna try to do that to your 14, 15 year old son. That ain't gonna work. You know, there might be something a little different that you work with. But your kids remember that, man. They remember that and what you did and, you know, and it's crazy because sometimes you can be the bully. And now they gotta figure out how to deal with your bullying to them. And it's already enough bullying going on. So now it's mental. So now you do have to think about the mental side of it because you might have somebody in this school talking all this crap and here you are screaming at them and then actually physically abusing them. It really, you know, it can really change that person dynamic. You know, some people are just not really built for that. And they say, you know, you end up making that person more of a really reclusive person and nervous and scared of you, you know, and scared of what you might do to that person. And that's a frightening situation. And that can turn into depression. That can turn into a lot of lack of confidence. So there is a lot to be said about how parents are treating their kids right now and how that's manifesting because it's not the normal situation where the whole community knows about it. It's more like you don't even know what these kids is going through nowadays. They go through so much abuse. I mean, that's just why if you look at how internet is, people are quick to snap on you. And that says a lot. When somebody says something negative to you, you feel that. Whether you defended it, whether you try to say, I'm brushing that off. The fact of the matter is when somebody comes in and gets into your head and says something negative about you, you're going to feel that. But at the end of the day, not everybody, all parents don't know their kids, regardless, and that's why kids do things. And you're like, oh, my child wouldn't, but they out there doing stuff. At the end of the day, you need to try to know your child, know what works for your child, even from a young age, because I've had kids where I've tried to put them in the corner or let me talk to you, let me explain to you. And I don't work and just don't work. Okay, you're from the start of getting popped. You know what I mean? So you have to try different things to see it works. And each case is different. So you might not do this all the time or you might not do that all the time. It just depends on what the situation warrants for. It's tough. So that's how I look on it. It's tough because an adolescent wants to be an adolescent and an adolescent doesn't trust what you have to say about anything. Right, man. And then at the same time, you're like, well, look, man, I'm trying to keep you out of these streets while they blah and it's just, it's tough. Because I know when it comes to music, for example, I try to encourage my kids to stop listening to some of the stuff that they're listening to because it has an adverse effect. It has an adverse effect. It immunizes you really, that's what it does. Music has an effect on you one way or another. If you listen to a sorry, depressing music, you will feel depressed. If you listen to upbeat, pop and music, like you go to church and you start hearing that, you clapping and all that, that gives you energy. It changes your harmonic feeling. And so you get energy. So nowadays music, they have figured out a way to kind of take an 808, the stuff that we are accustomed to because we love bass, but then put it to tracks that are really like low frequency. And then you see the, I see the effects. I don't care what nobody else says. I see the depression. These kids are growing up depressed. And there's a lot of parents that are really dealing with seriously depressed kids and they're having nightmares and they're dealing with a lot of things that- And they don't know why. Yeah. And you try to explain to them it's your music. You want to watch all these things on TV shows. I mean, they got, man, you should see the stuff that got for these kids that the kids are gravitating towards and the amount of filth and the amount of things. And you guys are like, well, why don't you tell them? I said, well, look, if I tell my kids not to do that, and let's say they're in my atmosphere and we say, no, don't play that. They'll go ahead somewhere else. They got the phone and go play it. And it's easy. That's why you take the phone away. No, you can't stop. You can't- No, cause I got homies that got phones. So you take the phone from him, he gonna go this homie, the homie gonna show him. It's not gonna stop. I mean, you just have to pray. I think a lot of the things that we just talked about is consistent of what children are being introduced to. But just make sure that you introduce them to something spiritual so that you can have some balance, some structure, that integrity and stuff is built from a very early age. So if you are already building that as well, because we're not doing the things that we need to do as parents sometime to me, you know what I mean? We gotta give them that instillment. We gotta give them, I know a lot of times it's like, man, you know, you coming down on them, but that child's gonna remember that too. So you gotta make sure you don't give up. You gotta do some strict parenting when it comes down to injecting different things into your child as well. Because they're gonna get the other like you just said. Ain't no way around it. That's what's happening. That's what they gonna want more. But what they don't want just like medicine is good for them if you give it to them and make sure that you give them the proper amount. Right? Because that's the part that everybody don't speak on is that what can we do? What we can do is we can inject scripture into them. We can inject different things like you and I talk about history into them. We can talk about it. Yes, boring to them. They don't care about it, but at some point it's gonna kick in. Mine kicked in. I'm pretty sure some things that was told to you early on that you didn't think made any sense begin to kick in. So at some point, I believe it kicks in, but you gotta not give up just because of what you see. Because what is faith? Faith is the substance of things. Hope for the evidence of things not seen. So you gotta make sure that you stand firm on the faith that it takes to make sure that, hey, man, this is how I'm gonna show you. I'm gonna walk this in front of you. Right. And I guarantee you as I walk this in front of you at some point it's gonna kick in. And you're gonna say, you know what? I've seen all of that, but I've seen something different in my dad. That's right. You see what I'm saying? I've seen all of that, but there was something different about him. He always did this and he always did that. And that's what makes the difference in life because I value my father. Because early on my father was my God. And I think a lot of times you go back to those stages as you grow and develop because you get kids at some point. Right. You see what I'm saying now? Absolutely, yeah. All of this stuff started to make sense, but you can't give up on the early end of it because of what we see. You know, what it is is that, okay, sometimes you're trying to explain calculus to somebody that can only understand basic math. And so to your point, you know, they might not be able to receive it now, but once they graduate to that level, then they're like, oh, you know, cause a lot of things we talk about, we talk about elevated level of thinking. Yes. You know, like my last, I always have these thoughts like every, you know, my next level of understanding is like my son hit me, it's like, he's like, so why are we here on this planet? You know, seriously, he wasn't gonna know why we even here. I said, you know what? How old was he when he asked that question? This was recent. I asked that when I was five. No, this was recent. I'm telling you, I used to ask that. That's a question that, it's a very good question. So, you know, I started thinking because of COVID, I've learned a lot of basic things, right? And I was like, look, we are a service to each other. Believe it or not, I'm here to service you. You are here to service me as a cipher. It goes in a circular motion, you know? So, when you're in your community and you're thinking about a community, then you think about what you do to contribute to the community. So, you are here to contribute. You might be the guy who was the mechanic. She might be the doctor, you know? But the doctor don't know anything about mechanics. She can't, you don't want her fixing your car. You got my man Elvis over here who's the chef. He cooks way better than her and him. So, he's cooking, but they're all playing a part in the community service. So, you are part of, so God made you a certain way. Now, everybody can be a rapper. Now, everybody can be a basketball player. Now, everybody can be good with finances. But somebody might be funny. Somebody might give you some good advice. Somebody might really know how to talk to your heart where most people can't, you know? And all those people are important. That's why the cipher you have, you guys are serving each other. Like, you serve each other all day long, you know? Whether you're gonna be a confidant or a good, you know, somebody who might take your words and try to make you feel better for the day, that's a service. So, for me, I look at it, I'm a service to my kids, to my wife, to my community, and everything. You know what I'm saying? So, when I'm talking to y'all, you're part of my cipher. So, when I'm talking to you and you're talking to me, we're trying to figure out how our thinking, but we're servicing each other. I agree. Let me ask you something about this. And it's gonna change it a little bit, but just having an issue like what Will Smith had the other night, you know? Where this thing happens to where he snaps into this person that slaps Chris Rock in front of the world. What, how do you deal with the family after that? Because they've already had a lot of issues, man. That family has to be going through something. We were just talking about family. So, when you think about the Willows and the Jaden, you know, how do you think these kids digest what they're having to witness? And that goes from the August house scene to the Jada, to all the stuff that they're seeing, man. Because I could say that it's just the way things happen in families and it's just out there, but a lot of this stuff is next level. I think that people somehow separate these people from having feelings. Like they're not humans, you know? So, in other words, you're an entertainer. You're like a box or something, like a phone or something. And I'm like, well, at the end of the day, everybody has the same emotions. They have the same desires. And so, it's, you know, when you're being embarrassed or you're constantly being barraged with, he said that he was crying, he's like, look man, you know, I make all these movies and I guess I'm supposed to put a smile on every time I get disrespected. But you can only imagine the amount of disrespect that, you know, that Will Smith's been getting lately. Yeah. I mean, he's been bombarded. He's a meme now, dude. He's a worldwide meme. Not just a neighborhood meme. And he boiled all the way up. Come on, man. He's like exploded. Yeah. And he's like, what about the kids? I wanna talk about the kids. I know he's banned for 10 years. Not only that, but they talk, I saw in an article, it said that he was gonna go to rehab and I'm like, rehab for what is not alcohol? Is it for his temper? No, I think it's for the media, but it's for people who've been watching to give people a sense of he got disciplined. I don't get it. Like I said, my thing is more so about the kids. Like, what do you think? How does that affect their children? How does that affect them? Well, not just their kids. Their kids are the grown, everybody's kids. Everybody's kids. Everybody's kids, because the thing is, you know, one thing. The one thing I learned about being in cells, you learn about facts and impressions, right? Impressions is really set by what you see. And it's hard to change that impression. So if you're gonna try and tell your son not to hit somebody, well, it's missed it. You know, so every time an entertainer goes out and does something that we're like, man, we're totally against, it's hard to tell our kids not to do it. So that's why when I look at these entertainers and when they're out there threatening, like, you know, how Kanye West threatened D.L. Hughley, he lost me as a fan. I was like, I'm good, you know. It's not always hard. It just depends on how you raise your kids. Well, it depends on how old your children are. Once they get, once they get. If your children, if you put in still a certain type of moral value in them from early and certain standards from early, even when they see that, they might look at it and like, oh my God, or wow, or laugh, or whatever. But they're not gonna do it. But if it's a case where they were already like, raised like to the wolves, I'm gonna say, because you didn't really raise them, they were just in the house. Then they're more sub, you know, they're more, what should I say? They're more will do it, so to say. The scary part is, let me tell you something. I lived by Crenshaw High School. Okay. The other day, they had a 100 kid fight. 100 kids at a high school having to fight. They planned it. I'm sorry? Did they plan it? I'm just saying, it's just the whole like, oh, I'm on the phone, we're gonna have this fight and everybody's talking, having these fights. So I'm saying that, you know, even when a guy like Will Smith, who made it his point to be an angel, a complete angel in the market, you know what I'm saying? Never going off handle, whatever. And here he is, on the biggest stage worldwide, where CNN is talking about this. You know, now you got a black man smacking another black man. It's powerful. Like I said, Chris Rock, he never put me in the mind of somebody that would be out here doing physical altercation like that. That's not his, that's not his, they call it emo. That's not who Chris Rock is, but he does do his jokes. I mean, that's something everybody does jokes, but I mean, a lot of stuff that he's done over the time, you know, you know, he depicted certain things for certain groups of people that didn't look like him in certain ways so that he could be accepted by that group of people. So when you think about that and all of the wall come tumbling down, you start to understand that, you know, you gotta be careful on how you treat the people that you come from and that you look like. I can say that and shout out to Bill Cosby. You know, shout out to different people who said, you know, one thing and looked at us in a way as if our youth and our children couldn't do better or they wasn't given afforded that opportunity to have a better light in life. So I really, really look at, hey man, we need to take a self-check and pull ourselves up when it comes down to integrity and culture, man. As people, as black people who walk around here with opportunity that has been given, but then understanding that the people who are less fortunate don't counsel culture them but try to be there for them in a way to where you can uplift them as they're being processed through their mental about where they come from. Some of their parents were put in jail falsely. Someone was put in jail because they did something wrong. There's a lot of fatherless homes out there. There's a lot of mothers that are not in homes out there. That was a crack epidemic. So we gotta stop acting like this stuff didn't happen and we gotta start looking at a true picture and trying to give our children a better way to look at, hey man, we doing it this way and this is the right way and we did do it wrong at one point but now we cleaning ourselves up. We gotta stop trying to act like we better than everybody off jump just because we may have been afforded a little better opportunity than others. I'm being real. So that's how I look at it. But at the end of the day, I look at certain things and I mean, look, another subject. One you talked about the other day about Monique and Lee Daniels finally coming back together finally trying to squash their beef. But at the end of the day, it happened in the front of everybody the same way. It wasn't on the magnitude of a Chris and Will but it was on the magnitude of, hey man, y'all not paying us right. And then instead of Lee Daniel and him allegedly trying to help her to get her pay right because she was an Oscar winner, they decided to cancel culturally on people. So we try to act like this ain't happening all the time. This thing is happening all the time. And then Lee comes back and say, hey man, I apologize, I was wrong in front of the world. Here we go, but look at all the stuff that we just seen and look at all the way that everybody look at all those relationships that got tore up along the way. It was a lot of relationships that got tore up behind them not agreeing. Monique has a following, Lee Daniels have a following. People said, you know what the hell with you? The hell with you? And they split. But one thing I can say, I love about Monique. She didn't make it stop her. She now became like on social media and she does terrific on social media. Have you ever seen her on social media? I mean- No, it's a woman, man. She's been watching. She'd be doing her workout. She'd be talking to her babies. She'd be doing, she'd be going hard on social media and she keep on uplifting people. She didn't make it put her in a shell and go over here and just disappear because a lot of people do do that. Do depression and just crawl in the corner and you never see them again. But I can tell you that did not happen to Monique and I love her for that. I love the way how she handled everything. I think a lot of people are starting to see the two different sides of like sticking for what you believe in, even though you know there might be a sacrifice or going the easy route and selling out. And I think that when it comes back to willing all that, we do have to mention the fact that you had a guy like Chris Rock making not light of the situation, but here you have Jada Peek and Will Smith protesting the fact that he didn't get nominated and then he's gonna put phone in them and like, well, you were invited in the first place. Like what do you mean you're not invited in the first place? So Chris, man, honestly, you gotta know that that plays a part too. Cause here you are, play cadence to our audience. You know, to make you feel like you're more accepting to that audience and not giving props to your community. And that goes back to what I'm saying. We have to get back to being a community. You know, once we are, we'll be powerful, but until then it's gonna be this whole sensational life. Let's figure out a way to make money off of this scenario. Will just don't made. I don't know how many millions of viewers, everybody watching this whole slap. Come on, man. It's negative, but then he can capitalize off of it. Everybody's capitalizing on it. Now the, another thing you look at, you was talking about Kanye earlier. Kanye and Pete Davidson, you know, Pete is with Kim now and they did their first red carpet event last night. And what I'm saying is, I think about Kanye, you were saying Kanye this and that but Kanye has his own demons to fight off with this one because he's at a point now where he's pretty much losing his family. And what a big, beautiful family he had. He had a nice family of mixed, inherited. Hey, I'm kids and they still is kids, but this thing of where you saying he talked about DL Hugley. Let me tell you something, man. Here's what you gotta understand, man. You reap what you sow, bro. I'm just saying, like, how do you- Did you hear what I just said? How do you threaten this man on the internet, man? That's crazy. But you reap what you sow. Everything that people doing gonna come right back to him. You ain't got to worry about fighting these battles for the, I'm gonna stand up. Let me get up and say something. No, you don't, God will fight your battles for you. And at the end of the day, I feel like everybody who sow this bad seed will reap that bad harvest. I really do. I just don't feel like you get away with it. We gotta stop capitalizing on people's downfall, you know? That's, I mean, you know, even to DL Hugley and everybody else that wants to tap in to try to get ratings. Like, look, man, this is a man's family and he's going through it. Because if you have kids, you know what it's like to do, you know, it's like, like I said, you cannot remove the emotions from a person who's real. Like, you act like these guys are robots. Think about that for a second. You're about to, if you've been in a marriage- For 20 years. For six years. 20 years. Okay, but I'm saying like this. In the head. 25, baby, 25. 25 years, but six years. Let's go back to it. Doctor, come on, you know what I'm saying. Anyway, so you got six years in love with this woman. You got beautiful kids with this woman. Now she's done with you. And next thing you know, she's parading as another guy. Pete. In your life. And then now you're competing with him and then trying to see your kids. I feel the pain that's coming out of the situation. He's just trying to, you know, put it out there where everybody can chime in on it. But I'm like, yo, once you become a public figure, man, you're going to take both sides of that coin. There's going to be people loving you and the whole bunch of people hating you and on a complete opposite spectrum. And I'm like, look, man, at the end of the day, I try to say, hey, when we grew up, we did not really get into the personal lives of our entertainers because we know it's a hot mess. Well, you couldn't because of social media, this thing has made it more up close and personal. Man, it's a hot mess. So you didn't know as much that was going on back then. You only had that pain. But it's not about business. No, but you had that book. What was that magazine called? It's not your business, but if it's in a magazine like Jet or something back in the days, you see it and if it had the bionicness of what we're dealing with today, it would be a whole another level of discrediting, disgrace and all that other stuff. I mean, like- But those gossip columns, a lot of people didn't believe what they saw in there. Like, oh, it's just tabloids, it's not true, it's just not. But now it's become a thing where everything is so- Horses. You know, that you're like, okay, that's true. That's true. That really happened. Yeah, but again, it's like, why am I devoted my life to their life? Like, I really don't- Some people don't have nothing better to do. You should have something better. I think people did it back in the days when they was dealing with that. I'm just saying, it just couldn't do this. It might be good for the haircut talk, just to have a chop it up and let it be, because to us it's inconsequential, this is not our life. So we talk about it because it's not something we really have to deal with. Correct. Like, we really don't have to sit there and call and none of this, that's none of our problem. We're just talking about it because it's interesting. But like, yeah, like, you know, let's just think for a minute if that was your predicament, how would you feel? No, you're right, 100%. Let me ask you one more, I'm gonna get you out of here, but we've had a phase on love on the show and we've had country Wayne, a guy Mike bless on the show. And one, it's the old versus the new, like I told phase on when I talked to him, you got the old way of thinking that comedy and movies and entertainment is, then you got the new way, which is the phones and basically people killing it on the vibe of, hey man, I'm making millions on, I don't have to go on TV to make millions. But then, then you have a guy like phase on that came on here and was like, hey, you know, but we get residuals. We get money from way back and it's steadily coming in. That don't get you no residuals. Being one that's watched both sides of it because you can speak on it. Do you think that the phone way is more prevalent or do you think that the old way, the movies, the, is it Hulu in all of those ways that the power is on stars? Which way is the most predominant and which one would you go with if you had a choice? Or you gotta imagine where the trend is going, right? The trend is going, you know, where country way is going, you know what I'm saying? Content. And it's blowing up like to a point where numbers becomes bigger than anything you can imagine. It doesn't even say if you're good or bad, the fact of the matter is you got the numbers to back up whatever you is you're doing. Yeah. And you're winning. And that becomes almost like a snowball effect. So once 20 million people see that 20 million people liked it, it might go from 20 to 200. And all of a sudden now you're breaking in and now you completely viral and everybody's gotta watch it. Yeah. And then you're winning. Why? Because advertisers look at numbers. You walk it into any company like, look, you can advertise in my thing because I have this many people watching and there's a lot of money in here. Somebody explained to me the other day that there that in some of these arenas and basketball, they will actually pay entertainers to sit around a logo. That's dope. And then they would pay, and the company would actually pay way more than what these guys are paying these entertainers for. Let's say, it might be like 500,000 for all the entertainers to sit there, but they might make a million just on advertising. Those guys being that close. Wow. So to ask you a question, I think it's a good to have all of it, but not to make fun of another situation because the numbers that broke down, I was like, okay, you making fun of 10 million. Yeah. I mean, I don't know, I'm not rich, but 10 million sounds good right about now. It's a lot of money, man. I think I'm on the side of, I believe there's truth to it. It's like almost a million hours a month, bro. Definitely. I'm on the side of truth count on both sides. I feel like both you can do either or and still be successful as long as you capitalize on it and as long as you invest the time properly into it. I feel like they're both right. I really do. It's just so happened that we broke the, we basically when we interviewed Phaezon, we kinda broke the, we started the conversation. I'll give you a time. Do you see what I'm saying? We started the conversation with, hey man, is that side a thing or is this side a thing? But in my reality, I feel like they both were a thing. I'll give you a. But you know, but the thing is that. Get that record button. What's going on there? I don't know. Go ahead. But the thing that, the thing with, if this side is a thing or that side a thing, it shouldn't be a thing. It should be like, we all getting money. It doesn't really matter. I'll give you a prime example, right? If you're a clothing brand, right? And let's say the only way you was able to make money was wholesaling into stores. Yeah. Right? And then here comes the internet. And then the internet comes in like, oh, you know, like, you know, you can put the website up and you can actually send, sell your clothes to direct to consumer. Yeah, I remember when that happened actually. So what country Wayne is, I got a brand. I'm selling hundreds of thousands of units on my internet site where you're over there trying to sell to Macy's and Walmart and all those kind of guys is like, hey, you know, but in my predicament, let's say we're the brand, I think I should do both. Why? Because one pays one bill and this one's paying another bill. And if you got both, then you're winning big time. But most people are like either or, because they kind of hate on that. It's that Android versus Apple, that kind of thing. It's like your old school, I'm new school. It's like, yeah, but at the end of the day, if you did both, you'll be making a lot more money. And I might be crazy, but in my mind, I was like, you know what, cause both of these things happen on my platform. I'm like, boy, to be dope if Faizan get to get in a skit with country Wayne. Come on. Because that would make both of them. You know, it would look good for both of them. And I hope that's what I end up having. And I don't know if it's too far fetched for me, but I know both of them cool as hell. And if either one of, and I know both of them, it would be dope because Faizan is hilarious, bro. You just did, I remember I hit you up, I was trying to get him. And I got him. And I'm like, when I got him, this dude is hilarious, dude. I can laugh at this dude. I went to his show, it was packed. Wall to wall, I went to a country Wayne show was packed. Wall to wall, these boys doing their thing, man. And I ain't lying, like the star power is crazy, bro. They got that it factor. Even country Wayne, it's in a different new era aura. He doing his thing, bro. And I ain't mad at neither one of them. Hey man, 480,000 a month, but that's a big, big. I mean, you know, I can only imagine what I would do with $400,000 a month. A month? More than mercy. The only thing you would have for me is some coordinates. I don't even have an address. They'd be like, well, you live, you know, it'd be some longitude and you know what I'm saying? Latitude, that's where you're gonna find me somewhere in the island somewhere. So no, they make a lot of money. You been from LA, you never did. You wasn't a part of the gang activity. You walked the other way, right? Yeah, I knew, I mean, you knew about it. You live, you was born in it. Yeah. Surrounded in it. I have phase on on here and phase on was talking about Dave East. And he said, Dave East is from the West Coast. I mean, the East Coast. How can he be a Crip? He said, repping the street that you ain't never heard of like ice cube. Like, he couldn't understand that, but the culture is so predominant as I start to look at it. I'm like, bro, Crips and Blood influence everything when you look at it. Your brother even told me about how he got checked up there in New York by somebody. Yeah, yeah, yeah, yeah. It's like, it's like. You heard when game was talking about how he's like, and it's real, it's real in the streets. Like when you come to LA, there's certain people you got to check in with. Yeah, yeah, I had that to come on here. You don't want to talk about that. That's when Chris Brown was told to check in by I told him more of you. Check in. Like you got to check in. You saying you Pairu and all that and going around feeding off of us. Yeah, check in. And everybody was like, oh, why he saying that? It's real incompetent, man. Abumpting as they call it. And I'm like, man, these people serious about this territory and what they've built up over time. And now there's a lot of money in it. So now you like using what they got. You got to be careful because now you do got to check in if it's something that, so it's a different level in a different time. And it's just crazy how these things are developing, man. So, man, can y'all, man, it's always a blessing to have you on Boss Talk, man. What you got? Because I know you're into stocks and all of the, you know, NFTs. NFT, right? Do you know about NFTs, right? Yes, I do. Okay. I just saw an article and this is an amazing article. Okay. It says a 13 year old girl became a multimillionaire in one year selling NFTs because she does art. She draws like influential people and she turned her artwork into an NFT. Yup. And tell me about this wave. I mean, 13 year old girl, multimillionaire in one year. You just got to pay attention. Like, you know, stop thinking that you got to, you know, punch a clock nine to five. You know, you got to imagine, you just got to see what I see. You know, that people become very reclusive. You're one with your phone now. And people don't want to be in atmospheres where they're having conversations. I'm talking to your man right now. He's like, I don't even want to be around people. Why? Cause I don't like talking to folks. Well, this is why you have the metaverse. And really, really essentially is that once you give yourself as an artist, you have to first qualify as an artist. And then once they give you the okay, then all your art becomes something that people can buy just like going to Target is something to that effect. It's a digital piece of artwork that you can put into your metaverse. Now, people who... So when I think about metaverse, that's something actually I was introduced to by my kids. Cause you know, with all these games and all the things that they were playing, they'd be talking about, oh yeah, this happened in the metaverse and that happened in metaverse. I'm like, huh? Yeah, but it's like all the games that you, you know, you're familiar with, they're pretty much have a metaverse theory anyway. But you got to imagine that you have a young culture that has been making money off of selling shoes. So that was an introduction to the young entrepreneur. You sit out there for 24 hours, you pick up three or four shoes that you paid $150 for it. You turn around selling them for $4,500. You know, to an average person that can turn out, that can turn into like, you do it enough and you're at every store doing the same thing. Some of these little kids is making $20, $30,000 selling shoes. If you're going to StockX, they actually have it so where you can see the shoes and how much they value. So you can buy a Kobe for 200 and sell it for a thousand if it's that rare. But then I remember when all of this first came in, it came in with bitcoins. And then it moved into, what's that other one called? But now it's NFTs. Cause before I wasn't hearing about NFTs. So now it's, everybody's jumping on this NFT. So what happens? Okay, so like you had, when you, when you have bought that type of stuff for a world, a metaverse, it was normally connected with that particular software and that app, but the metaverse now is open. So now it's an open, open thing. And the thing is, like I'm telling you, people got educated on selling shoes. Now you can get educated on buying NFTs. Now only do you, you can buy them yourself. You see what I'm saying? You can be an investor yourself. So you see somebody who's hot and let's say that person didn't bubble up yet. You buy that person's artwork. That's full collection. It might cost you $10,000. Next thing you know, he becomes really popular. So now that same NFT that you have, you can put it up for sale and people will bid. You can take that $10,000 and make that $10,000, $10 million. It's the same thing like stocks. Like stocks. So what's the difference between an NFT and stock? Artwork, just imagine artwork that you bought at a, at a gallery. You know what I'm saying? Like my man said, I bought something for $2 million. Next thing you know, it's $4 million. Right, but what's the difference between a stock and an NFT? Well, a stock, you actually own a company. You know, you'll actually own a piece of a company. So, you know, when I buy Ford, I actually own whatever is the center for. Of Ford, right. So Ford makes profits, you know, whatever. So this is just individual pieces that you can buy. But it's the same theory though. You buy something, hopefully an increase in value and you sell it. But you can also lose on it. You can also lose on it. So it's just a gamble. Just like Bitcoin. I mean, think about it. Bitcoin is not money. Right. It's literally an agreement between everybody who believes in the same game. Like almost like a pyramid scheme or whatever the case is, whatever you want to make up, Bitcoin is made up. And people put value on it. And people think it's valuable and they think that it's the only currency that's going to work out. Learn on it. Like, well, it's not good. Excuse me. It's $40,000. But if everybody's like, no, it's garbage and we're going to shut it down and it'll drop from 40 to like 20. But again, it's real money. You can actually buy and sell Bitcoin and never see it, never smell it, never know what's in your, it's just numbers. This is made up numbers. And so nowadays, it's hard for people of our culture and our age group to understand having valuable things that have absolutely no substance. Like, you know, when we buy a car we can feel it smell it and drive it. Nowadays, I can buy a car, never see it and make money. Then that's dope. I mean, I'll give you one last thing. One last thing. My brother hit me to something kind of dope the other day and it was about Airbnb's. It was a guy who made millions of dollars on Airbnb just renting apartments. So he would go rent this apartment and then Airbnb it against the leasing, whatever. And he would just go to apartment and apartment and apartment and lease all and then have all these Airbnb's for all these apartments and make money. He don't even own the property. And he's able to make this kind of money. So nowadays, you gotta think different. It's not all about tangible stuff. It's all about the hype. You know, you wanna know our music is what it is because it has an algorithm. It's about the hype. My son told me that this one particular guy, J Davis is more popular than Prince. And I've never heard one of his man's songs. But he's more popular than Prince because of the numbers. Wow. I think, hey man, great, great information, man. As usual, you give us a hell of a show every time you come down from LA, man. Thank you for coming on Boss Talk again. Man, just wanna say thank you for all the people you sent our way for when we came to LA. You embraced us as usual. You wouldn't have another choice cause we family. But anyway, thank you for sending Stone Mecca. You know, he came through Blast Out Game, man. Next we're gonna get that Farside, man. Farside is coming, right? Gotta get that Farside. Farside is coming. When are they supposed to be in Texas? Okay, so they're gonna be performing in Dallas on 420. So they're coming here? Yeah, and then they're also gonna be in Austin on the 19th. So Stone Mecca and Farside and it's a couple of hours. As long as they pull up, so it's going down. Like, you know that already. You gotta do it and say the word, man. Thank you so much for connecting with us, how are we doing? I mean, we're trying to pull this off, man. Yeah, nah, I tell people all about Boss Talk and you guys are growing the way he's supposed to grow. One step at a time, man, and it's like, you know, this is easy, y'all, cause this is what you do. This is show service. You're servicing our culture with information that it might not be viral, but it's good information. Yeah, yeah. You know what I mean? It's like, you go to this spot, why, cause a cooking is great. You know what I mean? Like, it don't have to be, you know, it can be Melbus, but it don't have to be like whatever, you know, like thousand, you know, spot like McDonald's or something like that. At the end of the day, when they come see you, they come and get that cooking. And I think your show show is a cooking because you carry not just West Coast, you do Southern New York, you find whatever information that comes in here and nobody does that. Everybody's trying to find the most sensational guy and trying to make those numbers. You guys are like, look, we just talking. Let's go. It's Boss Talk. And just giving everybody the opportunity to shine, man, cause everybody's boss is in their own way. And that's what people don't understand. There's a little boss in every one of us. There's a big boss in me. Shout out to Boss Talk 101. Boss Talk 101. Boss Talk 101, hey, with your chest. Whoa. You know? We out? We out. Dang man, how can people get a hold of you? Well, you can follow us on a cool clothing. That's one thing. And we also have Vision Sales LA on Instagram. You can call me, but I'm not gonna put that out there in the world. But anyway, yeah, just have them follow your situation and have the link. Let's put a link on the site for that way that they can find us there as well. I'll definitely put it up there, man. Thank you so much. But peace out to Koo, Hustle Game, and everybody that we work with. And unique fashion, you know, unique. Unique fashion, Boss Talk 101, all that stuff just wrapped up in a boat. Yeah, what's funny is this is my second time coming here, but it's crazy. Second time coming here in 10 years, man. But we've been here for 15. Yeah, that's awesome. It's just like, and it's really, it's something, for me, it's bigger than money, to be honest, which is just a way of having something to where our people will have an outlet because there aren't many black-owned businesses, period. You go around, you've been around this country. You've been looking at all these places. You can count them on a finger, each city you go into. You remember when I was in Miami and I called you and I was like, can you out of Hustle a Koo out here? And you hooked me up with Purple Carpet, my boy Gary out there. And we've been friends ever since because of you. That's right. And it's just like, when I hit different hoods, when I'm in Chicago, I think I definitely called you if I didn't just look it up. And I'm like, where are these guys at that's selling a Koo? Or in Detroit? Wherever I go, I'm looking for that culture for our people, man, even in L.A. Shout out to, you know, even the marathon when I went over there, just Nipsey Hustle, meeting him at Magic and then, you know, connecting with his family. This culture, man. This is what we do, man. I love it. At the end of the day, we doing our thing. No matter how you look at it, you can look at it and say it's raggedy nigga, but we here, you know what I mean? We stay fly. Man, check it, man. We stay false one-on-one. We definitely setting trends, man. Trend settles, man. How did your boy, it's a unique hustle. Here we are.