 Good morning ladies and gentlemen, can I please have your attention once again a very warm welcome to all of you to our second edition of The e4m India brand conclave presented by Z news and co-powered by Asian at news networks exchange for media formulated India brand conclave which focuses largely on brand marketing in India So today India brand conclave will be followed by the fifth year of the Indian marketing awards In the evening, and I hope that you all have registered for the same a quick introduction of our organizers the exchange for media group was set up in the year 2000 with the aim of publishing niche relevant and quality publications for the marketing Advertising and media professionals Today exchange for media is one stop information platform for the entire industry news views analytical information in-depth analysis of events and trend forecasting exchange for media publications have a credible and loyal following Presently the group has five titles in its portfolio Namely exchange for media.com pitch impact Realty plus and summer char for media.com Before we move forward, I would like to acknowledge and thank our partners without whom events like these is not going to be possible The second edition of India brand conclave is presented by Z news is co-powered by Asian at news network Exclusive gold partner G.E. India industrial private limited our co-partner Pitara movies world's first satellite Punjabi movies channel our gifting partner bio Are your weather organic luxury? Webcast partner 24 frames digital Ladies and gentlemen, I would now like to show and play for you our sponsors AV. Can we please have the AVs? You may not understand the rest of the bitch over there. What's going on here? Just last but not sure how to get a shot. What are you doing? What's going on here? I'm sorry, I'm sorry In the last month, more than 19 crore people have seen today. Have you seen your Z news? This is my country. This is my people. This is our fight. This is our responsibility. How can I leave it like this? Who else will raise the burden of injustice? Because when you smile, I smile. When your day passes, I also sleep peacefully. This is my country. This is my people. More than 19 crore people have seen today. Have you seen your Z news? Next, a Malayali's day begins and ends with Asiannet news. 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Thanking each of our partners in contributing to Pitara Movies success story. Available on all leading DTH platforms, cable networks and with more than two lakh downloads of the Pitara Movies app globally it certainly stands tall as a leader in Punjabi movies content. Keep watching Pitara Movies for latest and exclusive blockbusters, movies and music. Ladies and gentlemen, as I said before, a lot of exciting things are going to be happening here on the stage. So do not forget to tweet and use hashtag E4M-IBC throughout the conclave. Now moving forward for our welcome speech, I would like to invite on stage an entrepreneur, a journalist, an angel investor, internet evangelist, a TV show host and media expert all rolled into one Dr. Anurag Patra. Please welcome him with a big, big round of applause. Good morning, sir. Good morning. I'm glad we're starting when it's morning and not afternoon. I see my old friend, not only a very young Partho but he's been a friend of ours for a long time. Good to meet you, Vikram. I met you for the first time but I remember your ad and that's a good thing. You know, short, crisp ad, very effective usage of media and it gets the message across so clearly you know your communication. And I welcome everyone in the room, all the speakers, all our partners from the media companies, my colleagues. Neha Panj, she used to, when we started Exchange for Media, she used to work with us. I think she was the first E4M colleague that we worked with and I met Neha today. You know, she wears yellow on Thursday. I have to take a fee on that because I wear yellow on Thursday. She's now the head of... Yes, Maharaj, I know. But I want a royalty on this, okay? This yellow thing, okay? No problem. But Maharaj, good to see you too. You hadn't come by then. So really happy to meet old colleagues and it triggers off a lot of memories. So at the end of the life is about good memories. So we are here in the second year of the India brand conclave and we've been doing the Indian marketing awards. This is technically the 17th year but in between we've given it a break so it is the sixth year of the Indian marketing awards. The Indian marketing awards we did in October 6th, 2004. That was the first Indian marketing awards. Neha, I'm sure you remember what all happened then. And then we brought it back five years back. We can say that when you... And in the evening in the Indian marketing awards, to contextualize the marketing landscape and what's happening in the marketing domain and to contextualize the winner's work and their business strategies, we put this together. And I can tell you that the process of the Indian marketing awards is the most robust, honest, credible process. The jury was a very high-profile jury and a relevant jury, Amit Jain, who's the MD of Loryal in India, was the jury chair. We had 14 MDs in CEOs as part of the main jury. 14 MDs and all of them showed up. I think except one person, Mahesh Guptaji couldn't come but except him, everybody showed up. So tonight's winners at the Indian marketing awards are done through a three-way process. There is a pre-jury so that the number of entries that we get can be pruned down to a certain number before being presented to the jury. So today, tonight when you see the winners, you know that there are too many marketing awards happening, too many awards happening. The only differentiator is being recognized by a peer group and second is the honesty and credibility of the process. We ensure we do both and then is the amplification. When you win an Indian marketing awards, everybody in the fraternity through exchange for media, through impact, through pitch, through business world also gets to know about the winners and the work they are doing. So when you win an Indian marketing awards, I can say that it's the biggest, most celebrated, most respected and most process-driven award. Now coming to the India brand conclave and I've always said that I grew up, not that I've grown up reading a magazine called A&M. Partho, I used to store copies of that magazine. Like you do a Playboy, I used to do A&M. I'll borrow, we can exchange. Okay, we'll exchange notes on that, right? So I used to store and the tagline of that magazine used to be business is marketing. So I'd like to talk to you about business is marketing and I am with a room full of people who know advertising, marketing, media, communication and business better than me. But I can only tell you that there is a new normal and I want to focus on three things. I keep asking this question at all our events. How many of you like Donald Trump? How many of you like Donald Trump? Like, yeah, not on Facebook but actually like, when you grow up you want to be like Donald Trump. Not even one. I think we should feed all the people. I like all of you. So I clearly, I've got my US visa so I'm not worried. I can crack Donald Trump jokes again. But why do you think Donald Trump won? Why did Donald Trump win? Why did he win? Rohan, do you know the answer? You're smiling so much, you know. So my nutritional therapist tells me an answer which is the right answer and there is a logical answer. Rachna, who is a columnist with Business World and we published her book on healthcare. She said, when you eat junk food your brain makes the wrong choices. So the Americans have been eating junk food for 60 years. That's the illogical answer. But the logical answer is that he was very authentic. He came across as authentic. I mean, of course he created a fear amongst electorate. He kind of brought out the worst that should be brought out in a human being and that is fear. But he was very authentic. He came across as authentic. So there is a new normal. The three things I want to talk to you about is one is being authentic, being whoever you are. I think brands need to be authentic. Brands that have authenticity at their core, whether it's in their product offering, whether it's in their communication, whether it's in their product, you know, differentiation is the brands that consumers are adopting. The second thing is digital is a tool but digital transformation is also changing the way businesses work. Let's look at mark tech. In February, soon we launched our marketing tech because we believe that most ad tech platforms, media companies are selling to media companies. There are no marketeers. At the end of the day, in our food chain, marketeers are the head of the food chain. We deploy their money. We work on their brands. So really, when we launch our marketing tech event, marketing technology is changing the way marketeers engage with brands with consumers, how they are building their businesses. So what is happening is video is becoming bigger and bigger. Audio is becoming significant because over the last few years, audios wasn't big. And I'm talking about communication. Chatbots and artificial intelligence are becoming an increasing part of what we do and we rely on insights and technologies to reach out to consumers using this tool. Machine learning is helping marketeers understand consumers better. And last but not the least, I keep saying choose your reality, AR or VR. You know, we want to experience, you know, experience is the word that most marketeers use. If you talk to marketeers, they'll tell you it's not a product. It's not a service. We're creating an experience. When you're talking of experience, AR or VR can help you enhance that experience. And last but not the least, human beings still have a role to play. When you talk of marketing, human beings, you know, we can have as much data, analytics, but at the end of the day, a human being has to take a decision. Now you can always say when you look at data and statistics, if you take decisions, those decisions can be better because they remove the human bias. There are many books around that. But at the end of the day, when you are talking of an emotional connection, you're talking of being authentic, then the human intervention becomes even more important. So as marketing technology involves, as technology involves, as the lines between what is content, what is community and what is commerce. Vikram, I'm sure you know, you're exploiting that blur. The role of human beings and marketeers is changing. The marketeers are becoming the new CTOs, the new CIOs. They're becoming the chief digital transformation officers. You have to use digital to transform your business. It has to be through every part of your business. Last but not the least, and I've said that at the last event I was at, is there are, you know, there are new stereotypes. I've seen all the Ocean 11 movies and for the first time, the Ocean 8 movie has an all-woman cast. So there is a new normal. The old stereotypes may or may not fit in. We have to create our own new normal as business owners, as brand leaders, as marketeers. And the function of marketing is to create new businesses. I mean, I am, you know, it's not because you're here, I just noticed your ad because so it communicates the offering so well. I mean, I see lots of ads. I watch three hours of television still. So I just want to say that I wish you all the best to the winners that have won tonight. I look forward to learning about marketing. Naval also told me to talk about the fact that our flagship awards, the impact person of the year, are in Bombay on the 7th of December at the Taj Santa Cruz. Tomorrow we have the exchange for media, Conclave South in Bangalore. On 15th January we have the digital forecasting we do about digital spends with Densu. So the E4M Densu AG's Network Digital Trends report is on 15th January. 16th January, you know, 16th January, again at the Taj Santa Cruz because that location seems to be very accessible for all stakeholders that come to our events. So these are announcements I wanted to make. I also am here on business world time. So I want to tell that we have a long way to go to in business world, but we've been able to become a digital business. We still have a very long way in digital there, but we've also built 15 communities like this is a community of advertising, marketing, media. The last community we launched was a community on healthcare, BW Healthcare World. On 20th and 21st December we launched our well-being community at the Imperial. Day after tomorrow we have our annual smart cities, Conclave and Summit. So we continue to segment, sub-segment the various communities in business world while maintaining the B2C corrector and the B2C audiences of business world.in and main BW. So hopefully auto is the next community with the first community next year and legal will follow. So I just want to tell you that the business world we are making stride and at some stage during the day you will see a business world heavy. So I wish you all the best and I want to reinforce that business is marketing and marketing is business. Thank you.