 That you need to understand and prepare for most popular reasons for failure, okay? So your business plan as the women up here talked earlier, be having that kind of preparedness and understanding. I've been reading some feedback on business plans and I've been very impressed and people The University of Vermont community together we are dedicated to the academic and personal success of every individual we are all responsible for creating and maintaining an environment of learning and discovery supporting a community of people with many different backgrounds perspectives orientations and characteristics here in this special place we celebrate diversity we care about one another we respect our differences and we embrace the free and open exchange of ideas and now I'm going to read a part of the pledge and I would like you to respond I do when prompted ready do you pledge your commitment to be guided always by the values expressed in our common ground respect integrity innovation openness justice responsibility students please say I do