 Hey guys, what's up? It's Andy Elliott. I'm here today. I'm gonna talk to you about Preparing for 2021 now today. I got my protege with me in my son Ian say what's up? What's up? Hey look check this out guys Ian's 10 years old. You may have seen videos up in the past He is the 10 year old closer this video. I want to talk about Preparing for 2021. All right, so it's October at the time I make this video and the purpose of me talking about this is that look in 2020 when COVID hit Dealerships were made an essential. Okay, everything else was made non essential. You know what that means? Restaurants movie theaters going out, you know Electric companies and and and all these places gave and even car payment places gave people 90 days no payments You know, they would give them breaks. Everybody got a break during COVID. Everybody, okay? Now look a lot of people got let off and that was a bad thing, but guess what happened car dealerships stayed open They were labeled essential So what happens is that if you work in a store more than likely, especially if you're a GM or a manager And even the top sales people in your store, you've had a record year this year You should have had you know why because we've had a lot of people out not being able to do anything else except Buy a car. So why car dealerships were out advertising constantly and people were at home and they couldn't go nowhere What did they hear? They heard buy a car buy a car buy a car buy a car and there was a lot of great deals out there Well, guess what happened now all those people have bought cars all year long. They haven't had anything to do now after the election I believe that what's gonna happen? Everybody's got to wear a mask But everything's gonna open back up all the movie theaters all the restaurants Everything's going back to the norm because everybody's got to go back to work. So guess what happens in? 2021 how does everybody have a record year again? You know, we always talk about once you climb a mountain You got to come down off that mountain and you got to go climb a bigger man, right? Yeah, yeah, and you got to go find the biggest mountain out there to climb and guess what if 2020 this was you in 2021 you're thinking you're gonna get to that bigger mountain, but I'm gonna tell you what's more likely gonna happen If you're not planning with skill if you're not planning your day every single day not only focusing on how to get more Opportunities, but also how to stop missing opportunities. You know what's gonna happen You're not gonna scale what you'll end up doing is actually going backwards and going down and making less money Yeah, you don't want to go down to the littlest mountain, but I mean it when I say this to you I need you to understand this 2021 is gonna be a challenging year for a lot of dealers. You know why because they're gonna have to answer 2020s numbers as they're coming out of the gate in 2021 Now I know this January and February were probably great. Now. What happened March April decrease decrease are okay And then boom they shot up. They're breaking records. Well, guess what happens you as a salesperson You want to climb those big giant mountains? You've got to become more skilled, okay? A lot of people are gonna start making excuses. They're gonna say well, man You know, it's because of this is because of that is because of this listen I'm gonna tell you right now 2021 can be the best year of your life and why a lot of people are going to be going down in numbers this next year Okay, when they're going down guess what? You can crush them and take their freaking souls You know why because you're training you're figuring out how to number one generate your own leads, right number two Close every single deal on the phone and in person Overcome simple objections at your competition can't overcome also learn how to close every deal and close it for all the money You got to be a great closer, right? Good closer, you're gonna go the opposite of up. That's it man The 10-year-old just told us if you don't if you're not a great closer You're gonna go the opposite from up. You're gonna be going down, right? Yeah, and let me ask you this, right? This is something that's important Right now the next five years in the car business This is the time to make more money than you ever imagined ever Guys, we are in the era of the worst salesperson in the history of time Now look at me when I say this and I'm talking to you Where do you stand? Are you the best salesperson in your store? Are you the best in your state? Are you the best in the country? Even my son? Are you the best in the world? Am I right? You don't ask me early. She said you're gonna be the best in the country I and I said no the best in the world. That's it. Why we got to do three important things raise your Standards those three words Where are you at and where do you want to go? Remember that? So as you're preparing for? 2021 okay, as I'm sitting in here my son today in the conference room got an ice little cherry standing on handsome young man I'm talking and I'm saying hey son in 2021 there's gonna be a lot of people that are either gonna go down or they continue to break records and go up Am I right? Guess what? What will get you there is skill guys prepare yourself If you're not on a killer training program with us Jump on it Every single day you have the opportunity to recreate yourself And take your family to the next level take yourself to the next level and create a legacy for yourself And the time is now any man or any woman all they can ever ask for is just an opportunity And with the car business we have the greatest opportunity in the world with that being said Crush your competition destroy them make sure you're the very best You want to be the best and want to be the best in the world be the best That's it and guess what happens if you're the best what happens? You get My man you break records and then what happens the end. What's this right here? What's that? What's that stand for? Hey, hey, do you like to spend money? Yeah, that's why that's why we got to make some money. Okay guys with that being said number one 2020 was a record year finish it strong 2021 here we go Crush your competition and prepare. I'm gonna tell you That's it. You got to make a new record guys go to the new normal. What's the new normal? I'm gonna tell you if you're training with us. You already know what it is Creating the world's most elite salespeople guys. Have a great day. And thank you for being with me today Second youtube video second youtube video for my man. See you guys