 And his partners, of course, we have Navala Hoja also here in the audience here tonight that they started and we've reached where we've reached here about 16 years later, of course. Thank you so much for acknowledging the team's efforts. I'm an external consultant with the Exchange for Media Group and I'm very happy to have put this show together for Exchange for Media. I'd also now, Anurag mentioned about Vinay, request to you, Mr. Vinay Singal, to please come up on stage and share your thoughts with us. Your presentation is all lined up, requested to please take the podium. Ladies and gentlemen, Mr. Vinay Singal, co-founder and CEO, Whitty Feed. Good evening, everyone. Good evening, everyone. Good. That makes up for an engaging crowd. Even if you don't answer the good evening, how does that make up for an engagement crowd, right? And we all are sitting here for some digital media agency awards. That means, you know, we all are very concerned about engagement, right? So let's answer at least the good evenings. So again, good evening, everyone. Thank you very much. Thank you very much for playing such a sport. So let's get to the introduction where I am Vinay Singal, co-founder and CEO at Whitty Feed, which is today India's largest viral content platform and world's second largest viral content platform in the number of traffic that we get on the website in a month-on-month basis. With that, I would like to talk about something which might interest all of you sitting in this room, which has been, of course, something that all of us have been trying to understand ever since this whole virality factor has been very important to brands, which is decoding the viral content. How do you actually get viral? And I probably might be able to help you today with understanding of what we have done here at Whitty Feed and how did we went viral in the short period and short span of just 18 months. How did we become India's largest viral content platform, where today we can claim that we have traffic even more than the collective traffic of any of the groups, the largest ones that you would know in the country and across the globe as well. So let's get started. And with that, I think this very first slide itself is very important here. And why is that is I would like you to look at this very closely and see what did you notice? You notice there's a title to this talk, which is, of course, decoding viral content. Then there was supposed to be my picture here, but of course it is not there. So there was a picture of mine. You have my name and some other stuff. And then there is another way. How do I do this? So then there's this slide. This was just a vision of the same slide that you saw before this. And it was done by the editor of Whitty Feed when I told them that I'm going to go ahead and speak at such an event. And this is the talk that I'm going to give. How would you put that talk in a nutshell? What would you do to make sure that the speech that I give there, the things that I talk about there that goes viral right on Whitty Feed on platform? And this is what they came up with. They came up with this such a catchy thumbnail and there's then this title of the story. So what does this tell us is that the title and the thumbnail of any story, any story that you go ahead and put up, be it a Facebook post, be it a blog post, an article, a branding article, anything that you go online with, there are two things, there's a caption, there's a title to it, and then there's an image that we usually go ahead and put up, and which is what catches the attention. So very famously, my colleague and co-founder, Mr. Praveen, single quotes that the thumbnail and the title of any story, any article, they are just like the trailer of a movie, where you grab the attention enough to generate the curiosity in the reader's mind or the viewer's mind where you make them come to the theaters to see the full movie. And that's what exactly the title and thumbnail of any story does for you in the online world. Now moving on, there are according to us at least what we have learned at Whitty Feed with the data and the amount of stories that we have made viral all across the social media and the numbers that we did. We learned there are three main things which make content viral, two, everybody knows, one, we know properly, we know better than anybody else. So let's get to that and let's try and explain the same thing when we move ahead. So the number one learning from the slide that you just saw is that the title and thumbnail, the job of a title and thumbnail is to generate curiosity because that's what you see. Your content is shared on Facebook, it is shared on Twitter, it is shared on any of the social media platforms and the only thing the user is going to see, the only thing out of whatever the gain you must have given in your story, the only thing that is visible on social media is your title and thumbnail and that is where the success of your story is decided. Those are the most important factors. You may not have a very good content but you may have a great content and if you don't have a great thumbnail and great title and both of them, I'm not even saying either or it is both of them. If they are not rightly curated, your story is not going to go viral. This is the basic criteria for any story, for any content, for any piece of article to go viral on social media. So curiosity makes content clickable. That's the takeaway from slide two that we just saw. What is the next point? The next point is emotions. That's what we all want to generate. That should be the sole reason why you create content on social media. Don't try to sell. No, it doesn't work anymore. People have gone blind to selling. They don't buy it anymore by that. Everybody likes to get emotional. All you need to do is take the right nerve. So the moment you figured out the thumbnail, the title and you made the user very curious and your content was clickable and he clicked on it, the next moment they land on your website and that is when the next step of virality starts, which is you need to make sure the job of the description or the content that you have written in that article, the images that you might have used, the angle that you have given, the data that you might have given there, the end story has to make the user emotional. And by emotion, I mean is you need to generate an opinion. All of us, everybody, you know, we like to have opinions, right? We tell this movie is bad. This sector is bad. You know, probably, Anurag Bhatra is a great orator, maybe, you know, and then maybe would say eForum had a great event today. So everybody, each one of us, we like to have, you know, opinions and then opinions generate. So when there's an emotion, there's an opinion and when there's an opinion, you go back and share it with your friends and family. That's when the virality starts to happen. That's exactly when the virality happens. And that leads to this one cycle. This is the zero of virality. So I have this concept of telling people that the moment up to which you do what is necessary and important to do, you get to the zero. So this is the zero of virality where the clickability and the shareability they generate, you know, this cycle of virality. And now let's come to the one thing that we've figured out very well. And that is we have hacked virality. And how did we do that? It's an art. And how did we do that is by doing this. So you can create curiosity. You can make your content shareable. But what you need to do is you need to seed your content to the right audience and the right amount of audience to make sure that that cycle actually starts working. And that is what we have figured out very well. At VitiFeed, we are able to reach almost one billion people on Facebook on month-on-month basis. And this is what we have done. We created a platform for expressing and exploring beautiful stories. These are some of our numbers for you where, you know, today we are able to generate 100 million people coming to our website in a month. More than 400 million page views, 1500 million stories being pushed. So how did we do that seeding part is by creating an influencers network where we today enjoy the maximum number of influencers on one platform. More than 10,000 of them write on the same platform and seeding the content to their audience organically, which is the most important part. You can go to any Facebooks. You can go to any Googles and, you know, any of them and try and sponsor your blog post or sponsor your content. But what is important is to reach out to the same audience organically, to reach out to them the way, you know, they would actually get influenced, to reach out to them through their family and friends and to the people they really trust. And that is what we have figured out really well. We reach out to them. Our content is going to reach any of our users only through an influencer. And that is where, you know, the best thing happens that the seribility and the emotions part come in. So with that, again, thank you very much. We would love to have you on India's largest viral content platform. I had to rush through the last part of it anyways. But thank you very much. Any questions? We'd love to answer them. Thank you so much, Mr. Vinay Singul, for taking us through this presentation and pointing up some very important points as far as digital media is concerned and shareability and viability is concerned. We'll acknowledge you with a loud round of applause. Thank you all. We'll also move into our panel discussion in case there are any questions. They'll be taken offline with you. We're hoping to have you through the awards night here tonight. Thank you for taking the time.