 So I'm here at the ID Ticket Show and I'm at the booth of Sensoria and you won an award yesterday as well. Yes, thank you so much. So you're developing smart socks, what's the application, why does someone want the socks? We develop not only smart socks but a set of smart clothing. The sock has textile pressure and force sensors in the plant area. Everything is textile under percent and as you can see better here. These are the irons? Yes, under percent here. And basically what it does is transmit information to a smart phone app that tells you in real time how, where you run. So where's the transmitter element on that sock? So the transmitter is here. You simply snap and the transmitter has a Bluetooth module, battery of course, storage and accelerometer. So can this be washed? Everything is washable. Over 70. Washing cycles, right? And what sort of data can you learn from that? We weren't able to get before. So why is it a value to people? So foot landing, so how your foot lands on the ground. Cadence, very accurate cadence, pace, distance, carry burn, accurate step counting. But also the time that your foot spins on the ground that has correlation with injury prevention. It looks like it stretches quite a lot as well. So what's the level of stretch that it can withstand? It's a normal sock, so good enough to wear different sizes. For instance, this one cover three or four foot sizes. So from like 42, 28 to 11. Is this a product that's on sale now? Yes. All the products are available in the market. They've been launched in May 2015. Right. How much would a set cost? So the socks cost $25 a pair. And the first set comes with two pairs of socks and the electronic with the charger. And it's $199. So I've also seen this one this time. Can you tell us a bit about what's going on here? Yes. The t-shirt comes with cardiac sensors. Right. And it's able to connect simultaneously with the sock to this mobile app to provide heart rate information, heart rate variability. It's so hard. What's the most difficult thing you had when developing so much? What's the biggest challenges you faced? Well, for sure, have them work together. So as you can imagine, there are different parts moving. There is the garment, there is the hardware and there is the software. So everything has to work together and provide acceptable research experience. Right. So for sure that was a challenge. Great. Thanks very much. Thank you. I appreciate it.