 Should I work for free? It's a really controversial topic. I have a strong opinion on it and people ask me this all the time. I also see a lot of angry people in the comments of other people's videos when they talk about working for free or not working for free. And you probably also know about this, you pay me, I'm sure they're gonna beat that out, but this you pay me hat that a lot of designers wear and they like to post about on LinkedIn. Well, the easiest thing I could say right now is obviously you should never work for free. But instead of that, I'm gonna give you my honest opinion and instead of me giving you my honest opinion right now and doing all that hard work, I'm gonna give you a look behind the scenes of one of our programs. We don't sell it anymore, it's private only. And in the video you're about to see, I'm gonna be answering this exact question in detail. Should I work for free? Let's watch it. So let me tell you a little bit about working for free. At AJ & Smart, we do it sometimes. Sometimes if we think that a brand or a project is just so, going to be so amazing for our image, sometimes we do that for free, it's super rare. And usually the client doesn't ask us to do it for free. But it's usually if we are trying to hunt down a client that we wanna work with and then we do something for free for them. So there are times when we will do a project for free, especially NGO projects, for example, Share the Meal, this app which ended up bringing in a lot of other clients, we sort of actively and proactively kind of pursued that project because we wanted to do it for free. Now, let's go back to like the most common way of that happening. Sometimes we do a free strategy session. If a client's project or a client's sort of problem is just not clear enough. So let's say I'm on a sales call and it's just not clear to me exactly what sort of project or what sort of a service we can offer to a client. Sometimes we will offer them a one day strategy workshop. Why I'm doing this is because it's essentially like an lightning decision jam session. We link that below in the video here. Lightning decision jam is just a simple one and a half hour exercise. When we use that to bring the client here to the office or we go to them for free and that's just a great way to build up the relationship, a great way to figure out like, what are the specific problems we can work on? And we do that for free as well. Pretty much everything else we don't do for free, right? The way we think about it is either we're gonna do work for free or it's gonna be extremely premium. We try to avoid everything in the middle and that's why we don't negotiate on price. So my recommendation for you is if you're gonna do some free work make sure it's for something that could be huge for your company. You know, like the Kevin Rose Oak app that we worked on or it's something that is like a strategic workshop that will get that client into your circle and help them get to know you a little bit better. So I guess my answer is you can do work for free just make sure it doesn't become a huge habit. All right, I'm back. I have different hair. I look different because I shot that video a while ago. Like I said, this is a controversial topic. Let me know in the comments what you think about working for free. I've personally done a lot of working for free. I am like 13 years into running my business. I still do some work for free if I feel like it's gonna further my career. I get it though, a lot of people say this cheapens the industry, et cetera, et cetera, et cetera. I'd love to hear your thoughts. I will reply to the comments. Now, if you like this video, if you like these types of in-depth selling and agency topics and career topics, I've created a one hour career focus video down below in the like descriptiony thing here. You'll see it. It will say one hour free training. Click on that and you'll learn a lot more in-depth of what we do here at AJ&Smart, how we sell at AJ&Smart, and how we sort of built the consulting business. So yeah, look, just check that out. All right, bye.