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Augmented Reality: a new creative canvas for brands

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Published on Jun 29, 2018

At Cannes Lions 2018, we wanted to inspire the creative community to give AR a try. So we brought AR to Google’s annual interactive showcase, the Google Beach. We partnered with Ogilvy, an advertising agency, as well as MediaMonks, a creative production house. Together, they used ARCore—Google’s platform for building AR experiences—to break new ground on some well-loved campaigns.

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