 Very warm good evening to one and all present here this is team 16 and we are going to present a business plan and research which is a start research on which is a startup on exotic vegetable seeds. The name of our company is similar to a product that is exotic seeds. So, next slide please sir. So, coming to our team members, it consists of four people. Mr. Widbat, who is our Chief Operating Officer. Ms. Harman, our Chief Financial Officer. Mr. Sayak, Strategic Lead and myself, Nishtha, Chief Marketing Officer. So, after completing our graduation with agriculture, we realized that the starting point of whole agriculture is based on seeds. But a lot of work has already been done in this field. So, being a little innovative, we stepped into the exotic seed market. So, coming to our company's vision, mission and values. So, the mission, vision and values, value statements together provide a direction for everything that happens in an organization. They keep everyone focused on where the organization is going and what it is trying to achieve. So, our vision is to emerge as one of the leading exotic vegetable company, providing people quality seeds and knowledge about the emerging industry. Our mission is to revolutionize agriculture by spreading awareness about the exotic vegetable growth and production and to deliver best to our customers. Coming to our values, first is client value. It is to surpass client expectations consistently. Second is integrity and transparency. To be ethical and sincere in all our transactions, third is fairness. So, it is to be objective and transaction oriented and thereby earn trust and respect. Fourth being excellence. So, we strive relentlessly and constantly and try to prove our team services and products to become the best. For a fifth is constant improvement and sixth is the basic of all discipline. Next slide please. Wow. Okay. So, before setting up for our company, we thought of doing primary research and also secondary research. So, first we did the primary research. So, what we did is instead of only focusing on farmers, let's also focusing on the people because nowadays people are getting more available to the organic production and all. So, if they want to grow for themselves. So, we did the market research, primary market research. So, main purpose is to know whether the people aware of the exotic vegetables or not. Then also the consumer preference, which are the type of vegetables they prefer. And also to know whether the people are interested or not to grow the exotic vegetables. So, for the promotion purpose, we differentiate into target groups. First, we thought about the age group. So, we divided it from 18 year to 40 year plus. So, we can easily concentrate during the advertisement and promotion. And also the area of residence. So, whether the rural area or semi urban or urban, then occupation. Whether they are students because if they are students, if they want to grow in their home or their homemaker or government official and so methodology. We first, we did the extensive research survey to know what is existing in the market. Then we determine the sample, like what are the questions to ask to whom to ask. Then we collected the data, we use the Google form. And then last, we analyze the data, which is collected. Next slide. So, from the Google form, what we got, these are the our finding. So, almost 79% people, they were know what is exotic vegetables. And when we asked, which are the exotic vegetables you prefer. Most people like 67% people, they told about broccoli, then 66% about the colored capsicum. Then lettuce, 49%, cherry tomato, 48% and red cabbage, 26%. So, these are the five vegetables which our consumers preferred most. And about the residence area. For the purpose of promotion, we also asked this. For 39%, most of the people they were from the background, then about 61% they are from semi urban and from urban area. So, we asked whether are you interested in growing vegetables or not. So, they said 72% people they were willing to grow. So, they said, yes, we are willing to grow. And about the type of growers, because this primary survey was most given presence for the people who want to grow for themselves, not for the farm area. So, about them, 64% they told they will grow in the backyard. So, kitchen garden. And 17% told they want to go in the field. Terrace garden, 11% and 8% pot gardening. Okay, so, next slide. So, to know, we are also concentrated on the farmers who grow extensively. So, in order to know the app in the system, we did secondary research. From the secondary research, what we found is main is a fake seed, because there is a limited supply of seed from government and private. So, many seed comes emerging. So, they are providing fake seed. So, if you use their seed, there will be a less germination percentage or sometimes there will be whole crop also. Then storage problem, because the seed has to be protected from sunlight and there is a pest problem is there and rodents also. So, for future use, we need to build a proper storage sector also. Then about the distribution. So, from the farmer's field who produce the seed to the another farmer who produce for the vegetable purpose. There are a lot of intermediaries which are present in the distribution system. So, we want to decrease this intermediaries. And last one is about the accessibility. So, there is no efficiency and reliable system for the farmers to get a quality seed at a reasonable cost. Mainly in case of exotic vegetables. So, these are the gaps we found in the system. So, we want in order to solve the problem, we thought of starting a company. Okay, next slide. We have identified the gaps in the system, but before entering in any of the industry, the competitiveness should be judged. And that can be done by Porter's high-force model. The center of the model, the main force is comparative rivalry. It's the competition between the existing companies. Here in this segment, in case of exotic vegetable seeds, there are not many companies, but they are in high values. But the main point is in case of current situation, 85% of the exotic vegetable seeds are being imported. And in current situation, in case of pandemic situation, people are driving more towards the sellers and nutritious vegetables. So, that is one of our market driver. And the next is the government is promoting the farmers to grow more exotic vegetables so that we have to import less. So, these things will help us in case of comparative rivalry. So, according to us, the competitive rivalry of the market is less. The next is threat of new entry. The threat of new entry is literally low because this is a nascent market and many of the industry players are not interested in this segment. So, the threat of new entry is low. But here is the main concern is that the entry barrier is also less, which can be a problematic thing. The next one is buyer power, which is the power of the buyers. Like in this current growing situation, people are more inclined towards buying exotic vegetables for nutrition. So, buyer power is generally increasing as the demand is growing. So, we can conclude that the buyer power is currently medium. The next is threat of substitute. So, in case of exotic vegetables, the threat of substitution means by what the vegetables can be substituted. So, we don't find any kind of substitution and the demand is also growing. So, threat of substitution is also low. And in case of supplier power, it's high because for seed production purpose, we have to buy Brita seed or Nucleus seed. So, supplier power is high. So, cumulatively, we can say that the entry to this industry is easy for us. Excellent. Thank you. The next one is production planning. After entering in the industry, as we are a seed business company, we have to plan our production. So, in case of production, we take five points and location. These exotic vegetables are generally tempered climate growing and they need chilling temperature before they are flowering. So, we have chosen Uttarakhand and Himachal Pradesh for our seed production purpose. The next one is plot selection. In case of plot selection, we will follow two kind of approach. For the initial years, we will lease out some plots for Brita seed production and R&D facilities. From this field, we will maintain our mother seed and which will be maintained for the next seasons. And the next one is farmer's approach model. Here, we will approach the common farmers so that they can help us by producing foundation seed and certified seed. And we will store that and we will sell that. The next one is seed production purpose. As we know, the seed production and certification is not an easy task and it is under seed at 1966. So, we have to approach local laborers for intercultural operations and for maintaining the certification program, we have to hire subject matter specialists who will observe the seed production and certification technicalities. The next one is storage and packaging. For the initial years, we will approach the already existing storage facilities because we don't want to invest in, we don't want to bulk invest and next, we will invest in case of storage and packaging. The next one is setting up storage up because in case of our supply to the customer, we will need a half. So, these things are under our production plan. The next one is equipment and facilities. We will follow same kind of approach in case of storage and packaging facilities. We will buy the necessary equipment and we will invest in establishing world-class R&D facilities. Coming to the next slide is our operations. How will we perform the task? The operations domain can be subdivided into three categories like as production domain. For this purpose, we will approach the current supplier of the breeder seed and for seed production and research purpose. Then I have already discussed our two kind of plot selection approach by which we will produce seeds and for seed certification purpose, we will hire SMSs. And the next one is storage facilities and R&D which is already being discussed. The next one is promotion. This thing is important. We will follow two kind of promotion strategies. We will approach the farmer who are generally willing to grow exotic vegetables. And we will approach corporate firms who are willing to expand in exotic vegetable production domain through contract farming models. Because we all know that new farm bills are very much optimistic. We are very much optimistic by seeing the new farm bills. We can do that. The next one is we will approach the current APOs through which we will penetrate the normal farmers. The next one, the next promotion strategy will be search engine optimization. This thing we will advertise our company through search engines like as Google and through advertisements. The next one is retailing. Our plan is we will approach mainly the Horeca segments like a hotel and restaurants, etc. We will target New Delhi as a brick and mortar store. We will open a single brick and mortar store initially and then we will expand after seeing our growth potentials. Our main model of retailing will be WhatsApp ordering. The customers will order through WhatsApp and they will pay us by traditional paying methods like as card payment or UPI. We all know about the feasibility of UPI through Google Pay or phone pay. And then for last mile delivery, we will use speed poster or any courier service so that we can supply the, we can deliver the seed at a low cost. The next one is delivering the value, the delivery channel. The supply channel or delivery channel is subdivided into four legs. The first leg is we will procure, we will collect the seeds from farmer and our contract farmer and then we will send it to our processing centers for like Winoying and other intercultural operation parts. And then we will send the process seed to dedicated storage facilities after having the packaging. The next leg is the next leg starts after ordering. We will establish a dedicated hub for different cities, a single hub and subdivided into different hubs. Here our storage, here our, here our seeds will go to the hub and then we will send these packets through packet to our physical retailers and online retailing partners. This is the leg three and from them packets will be delivered to end consumer. Thus we are planning to deliver the value. The next, I will request our chief marketing officer, Ms. Neeshta to continue. Thank you. Lovely. So coming to the marketing mix, it can be divided into four groups of variables commonly known as the four peas. First coming to the product, we basically deal with four vegetables that are broccoli, collard capsicum, lettuce and cherry tomato. The price range of these seeds varies from 120 to 360. The highest price being collard, being cherry tomato rupees 360 per five gram or per 50 seeds. And the least being the broccoli and lettuce being 125 rupees per 50 seeds. And the prices vary from vegetable to vegetable and coming to the place. Initially it was Uttarakhand because it is preferred as the climate in this region is suitable for cultivation of exotic vegetables. And later it can be spread to states like Karnataka, West Bengal and Madhya Pradesh as the reviews from these states are really high. So the customers here are more as compared to other states and the headquarters are situated in Delhi and coming to promotion. So the activities that communicate the products features and benefits and pursuits customers to purchase the product is basically what we refer to as promotion. So we can do it with the help of newspapers, social media platforms like WhatsApp, Facebook, etc. And collaboration with every websites free gifts and higher purchases, etc. Can help the promotion and make people more aware about the new products. Next slide please. So coming to product promotion and publicity. So coming to the first point, offering a lower price than other brands. So penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. So as we are a startup, we need to offer a lower price to attract the customers and of course it will attract customers away from the competitors. Coming to the next point, social media promotion. So social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. The customers are already interacting with brands through social medias. And if we are speaking directly to our audience through social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. We are missing out a lot if you're not doing this. So great marketing on social media can bring remarkable success to our business, creating devoted brand advocates and even driving leads and sales. Now coming to the third point. Next slide please. So using WhatsApp for placing our orders. It is the easiest way to connect to the people as almost everyone uses this app. The order can be placed through WhatsApp and then the product can be sent through the post. This method saves money as other options require a lot of money. So the next is collaborating with gardening sites and YouTube channels. So as these platforms are already being viewed by a large population. So collaborating with such websites and YouTube channels helps to increase the visibility of our product. Next slide please. So connecting farmers to the nearby hotels. So as the demand of exotic vegetables is highest from the hotels and restaurants. So to encourage the farmers to go for the exotic vegetables, it is necessary to have some benefits for them. Ensuring the farmers that the produce will be picked up by the restaurants by connecting them to the farmers motivates them to step out and try this new thing. And last thing that we can do for our promotion is free gifts on higher purchases. So to lure the customers, such schemes can be used. Small free gifts can be provided to the customers that will be useful for them. Such actions bind the customers and help to grow the company further. In this case of exotic vegetable seed company, the free gifts can be a seedling starter, trace it or a spade, travel, etc. Next slide please. Thank you. Good evening to all. So it's very important for a startup business to have a proper financial plan because they're starting the business. And if they don't consider the financial plan properly, the business will not survive in the further market. So first of all, a setup cost. So we are setting up the business and we require land. And as we're importing the business, as we have to import the seeds, we have to consider all the import permit charges and import duties as well as the licenses from the seed under the seed act from the governments. So that total setup cost is of rupees 19 lakh 81,000. Other than that, we have to set up the premises and equipment for salary for machinery because we are processing the seed further that senior grader, trader, etc. Equipments, vehicles, telecommunication, financials and fixes and that will cost us 18,90,000 rupees. Next slide. Starting operations and revenues. As we are importing the seeds, that are the raw materials for the first year because from further second year we will be collaborating with the FBOs and other farmers for producing the seeds in the Etra Khan region only. So for the first year, we have a high importing cost of 8,70,000 for seeds like red-shell tomatoes, broccoli, collard capsicums and the choosers. Other than that, we have a seed multiplication cost of rupees 2,15,000 as we are going to breed the seeds there. Then the third aspect that we are considering for the first year is a revenue. We have compared a price with the competitors and according to that, we have reduced a price by 10% from the other people in the market and set up a price with broccoli at 125, collard capsicum seeds at 375, red-shell tomatoes at 275 and choosers at 125. And a revenue for the first year would be rupees 9,50,000. Next slide. This is a business growth forecasting model because we are the first year we are start-up so we can't emerge with the further five-year forecasting costs. So for the first year, we would be having a revenue of 9,50,000 with cost of sales of 7,20,000, red-investing in research and development in 20,000 and sales and marketing charges of 1,00,000 because we have to increase our promotion charges this time. From the second year, we would see a 10% to 20% decrease in a cost of sales as we will not import that much of seed. We will be collaborating with breeders and farmer producers so that cost will be reduced and we will see an increase in a net income. And from the year third, other than that, we will also expend more money on our research and development. So for year one, we are having only 43,700 profit but till year three, we expect to reach to 4,43,175 profit. Next slide. So this is the overall summary of our project. The exotic seed, we have chosen a production side of a property market per day is considering that the template crops grow there's better. A target market is initially Delhi, West Bengal, Madhya Pradesh and Maharashtra. We are considering the situation of existing gaps like accessibility, storage and fake seeds. A marketing mix consists of products with high value seed promotion, mini to digital media WhatsApp and using the Indian postal system. A price and underpire current pricing system and we are packaging according to demand that is 5 gram only seed package for vegetables. We are using a full external for delivering the value and from net income of first year for 43,700. We are going to 10 full increase up to 4,43,000 in three years. Thank you. Thank you. Oh my God. Congrats team 16 congrats. Thank you. Thank you very much. Oh my God.