 Live from Las Vegas, it's theCUBE, covering NAB 2017, brought to you by HGST. Hey welcome back everybody, I'm Jeff Frick and you're watching theCUBE. We're at NAB 2017, 100,000 people, Las Vegas Convention Center, the place is packed from top to bottom, three halls, two floors, hopefully you can find theCUBE if you're going to find us. It's hard to find a lot of people here. We're excited to be joined by, I think the best title of anyone that we've had on the show over the last couple of days. It's all about content, but at the end of the day you've got content creators. We've got one here, Lucas Gilman, listed as Adventure Photographer, Filmmaker, and G-Technology G-Team Ambassador. Lucas, great to see you, thanks for stopping by. Thanks for having me. So tell us a little bit about your company, I know you're an independent photographer, videographer, some of the work that you do, some of the stuff that keeps you busy from Monday nine to five. Exactly, so a small production film, film production company, we also do stills, so it's sort of a one-stop shop for a lot of brands that I work with that we're basically trying to service everything from still images for advertising purposes and commercial purposes to video for commercials, advertisements, and or stock use. So as you look around, the ways that you can now capture imagery, I'll just say is more generic term, with 360 cameras and drones and regular photography and GoPros and all this different stuff. I mean, what a pallet of tools that you have to work with. It's amazing how the technology has really changed. I remember that when I first started out in photography and digital photography, we would have 16 megabyte cards, and now I'm using SanDisk cards that are 256 gigabytes. And the- The one-tees are coming, I keep seeing the one-terabytes are coming. I'm excited to get some of those. But yeah, it's crazy that Sensor Technologies keeps getting better, more pixels, more data, which really throws another sort of a monkey wrench into your solution, because the cameras are getting higher capacity every year. I mean, we just shot a project in Iceland with a red 8K helium camera. That's a 36 megapixel still camera, essentially, but shooting 24 frames or 30 frames per second of data. So we're talking, we shot 24 terabytes in a week. It's 24 terabytes in a week. Yeah, so it definitely adds a whole other layer of complexity now, because now you can shoot so much, you can shoot at such high res. Now you got to capture that stuff, you got to store it, you got to manage it. And back it up. And back it up. Because I mean, it's digital, right? It's ones and zeros. And once those are gone, they're gone forever. So my typical strategy is to have everything in three places. It's kind of the rule. Two, usually in the office, we have a primary copy and then a copy that doesn't ever go anywhere. And then we also have one off-site. So in the unexpected event of a fire, flood, tornado, or getting robbed or something like that, you still have those assets involved. Right, right. So I assume that's how you got involved with the witchy technology to begin with. Yeah, it really started with, when I was younger, I had an unfortunate incident where a brand X had a failure and I went out and I found these G-Drive minis, which were amazing. I'd buy three of them per trip and I reached out to them and sort of told them the story. And they had this team that they were putting together and I was fortunate enough to be asked to be a part of that team. Okay, so what's the mission of the team? What is a G-Team ambassador? The G-Team ambassadors are basically what they've picked people in different disciplines, whether you're a wedding photographer or a filmmaker. And they basically pick people that are, hopefully the best at what they do because as a photographer and filmmaker, I'm out in the public a lot and people ask me what kind of camera should I buy? What kind of hard drive should I buy? So our mission is to go out and educate people on not only the products that we use in our workflow that we use when we rely on for our livelihood, but to really educate people and say, hey, I know you may never be shooting the Tour de France or going to Iceland and shooting Expedition, but this is how you could back up your images from your wedding or your kid's soccer game or something like that. So it's sort of an educational role as well as hopefully a little bit of inspiration as well. Right, and would it come standard? You mentioned that you used another product that failed you. It's like the old days when you forget to save your word document, right? It only happens once. Exactly, happens once. And then it's a very painful experience. Right, right. So, I mean, is it just reliability? Is there something else in these, she drives that that you like? I mean, obviously reliability is a number one, but is there more to it than that? Totally, so I was really drawn to the technology because they're really the only ones or we're the only ones that we're putting enterprise class hard drives into enclosures. And people say, well, what's the difference? And to me, you're getting a professional product. It's something that's going to last longer. It's meant to be put in an enclosure in an array to ray because like I said, everything needs to be backed up. And once it's gone, it's gone. And there's a lot of people that want to be photographers these days and filmmakers and I can't go to a client and say, oh, it didn't work out. There's no take two, no second chance. So, I really, it is the backbone of my business is that, because I'm, whether you're a restaurant or a photographer, you are providing a product or service and if it doesn't work out for somebody, they're not going to come back. Right, it is so easy to go to the alternative. Now, what about cloud? Is cloud part of your workflow? It is, I'm getting more and more into it, using different resources, but I don't rely on the cloud as my primary backup. It's a way that's convenient for me to get images to clients or video clips or finished products because then I'm not shipping a drive across the country via FedEx or whatever. So, it's another tool in the arsenal. I don't rely on it exclusively, but I feel like it is an important and powerful tool to be able to distribute assets and make it more, in the end of the day, make it more convenient for everybody involved. So, would you say 24 terabytes? 24 terabytes. What was the coolest part of that trip? Ice caves. Ice caves. We went into these caves. We literally have streams coming out of them that the ice they were saying is like 10,000 years old and you're like the first person to touch this ice. It's really, really crazy. And how many people on that shoot? We had six people. So, we had a professional athlete, a surfer. We always, I typically shoot adventure sports and travel. So, we brought a professional surfer. We had a movie operator, a camera operator and a grip and assistant to help out. And then, I'm just curious to your point of view, right? Even in commercials and advertisements and stuff, still the story narrative, right? It's got to be part of the equation. It's got, that's what pulls everything together. Story is king. And the second part of that is the quality of the production has to be there. Like, whether it's the video quality, the content and or the sound, all those things are integral keys to being successful. So, do you find, I just, you know, there's so many toys here. It's like toy heaven for production people. Is it easy to get distracted from the storytelling because of all the toys? How do you, you know, begin to integrate and experiment with drone footage or gimbal footage or, you know, some of these other tools? And yet, Simon kind of stayed true to a beautiful narrative that someone's going to be interested in consuming. Well, it goes back to that, you know, thing we were all taught, kiss, right? Keep it simple, stupid. You know, I love, we use drones. We use, we shoot in the water. We do, we use all these tools. But the minute that that tool becomes, you know, so heavy that it takes away from being able to tell that story, that's when you've got to be careful because you can get sucked into, you know, trying to do a steadicam shot or a movie shot all day and all of a sudden you've wasted a whole day if something's not working. So, you know, you've got to be consistent about what the vision is and your storyboard is because, yeah, walking around the halls here, there's like, you know, there's a helicopter you can ride in now all of a sudden. It's like a mini drone. Right, right. And you're like, I do feel like a kid in a candy store, but it's like, you need to make sure that you're not getting so focused on the technology that you're not, you know, focusing on that storyline because that's what really clients will come back for us because as a creative, you know, anybody can go out and, you know, automate things and make, you know, drone shots and this and that, but it's that story that really ties it all together. Right, and I think it's just really interesting how your photography background, you know, morphed really into multimedia, right, which includes video and all the permutations that there are. It's all a cool thing where I guess you can unwrap the 360, so now you get this new kind of artistic kind of ball impression. So, I mean, the options are so huge for you right now. Yeah, it's really, you know, the sky's the limit and it's, you know, as a professional, I need to make sure that I'm staying up with technology because really like the technology is so accessible now from, you know, people taking images with their cameras and or videos, I need to make sure that I'm setting myself apart from that, you know, demographic by doing something as a professional that is something that they can't offer. All right, all right, let's get a plug in so we can go in and see the Iceland footage. Where should people go to take a look at some of your work? So they should go to gtechnology.com. There'll be that Iceland and there'll also be some workflow involved in that video so that people might actually, you know, learn something about what they might do and back up their images and or videos. All right, Lucas, well hopefully maybe you got an extra room for a gopher or something on your next trip. I can come help schlep all the things for you, all right. Lucas Gilman, thanks for stopping by. Thanks for having me. He's Lucas Gilman, I'm Jeff Frick. You're watching theCUBE. We're talking about GTEC and really cool movie making, media making. It's all about media and technology here at NAB 2017. Thanks for watching.