 you know, if you want to perform well in front of millions, then you have to be willing to put in millions of reps when no one else is watching, which is how we define the unseen hours. And that that actually I stole from my friend, Drew Hanlon, who's an MBA skills coach who he's the one that came up with the term unseen hours. And I conveniently borrowed that and I use it everywhere because I really believe that success in anything, even the success of your podcast is predicated on the due diligence and the research that you do on each guest before the mics go hot. Very true. And that's the unseen hours. And that's what a lot of people, they don't see. I mean, I don't know that anything would make me more sick to my stomach than for someone to see me doing something that is not in alignment with what I preach from stage or what I put in my books. And I don't hold myself to a standard of perfection. I'm fallible. I make mistakes. I have lapses in judgment. But generally speaking, the fact that I'm putting this content out there, I want to hold myself to that.